CTA - The Call To Action is usually a short, crisp collection of action verbs. If you think about it, it’s a bridge between your marketing efforts and sales. If you do it right, a compelling CTA copy rings right at the point in the minds of the customer and you...
If we talk about social media, Facebook holds the #1 position without any fault. The platform offers a creative space where people can connect with friends, join a community of like-minded folks via groups, and promote their business to boost their bottom line. Talking about the last part of the above...
With the boom in digital marketing, there’s been a significant rise in the number of businesses adopting websites. While it’s a great start, people need to keep in mind that this is just the beginning! To gather leads and attract the audience, website optimisation is important. Web design plays a major role...
In this tech-savvy age, sidewalk signs and mailed-out coupons are not effective enough to draw traffic to your place of business. If you want customers at your store, you need to make them aware of where to go first - and that’s when you need Google Maps. If you talk about...
Winning more customers online and retaining them is not easy. The competition is rising with each passing day, and customer expectations are also changing with the ever-evolving marketing trends. Today’s customers expect a lot more than your products and services - they look for reasons to trust your brand. You need to...
The world wide web is getting more complex by each passing day. The content you publish has to compete with a thousand other assets to capture the attention of the target audience. There are fair chances of your content to get lost into the shuffle of content- resulting in little to...
Do you have different pages targeting one keyword? If yes, you are doing more harm to your website than good. You might have heard about a common misconception that you stand a better chance to rank if you target the same keywords in different web pages. But, the fact is, it...
Google Ads ex Google AdWords has made paid advertising a robust experience for its Display Network advertisers. Their new feature - Custom Intent Audiences is solely designed to provide advertisers with audiences who seek information and later make a purchase. To put simply, Custom Intent Audiences help advertisers to target people...
Facebook marketing tops the list when it comes to leveraging social media. A massive audience base, cutting-edge tools and techniques for marketing, commendable paid advertising, and whatnot - the model has everything that’d help you drive more engagement and conversions. When billions of active users are consuming content to make a...
With the world moving towards more automated technology, why not give your marketing campaign a boost? Marketing automation is an integral part of your company that not only saves your time and money but also allows your marketing team to focus more on the important tasks. Furthermore, it also maximises your...
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