Top 5 Marketing Automation Trends for 2020
With the world moving towards more automated technology, why not give your marketing campaign a boost?
Marketing automation is an integral part of your company that not only saves your time and money but also allows your marketing team to focus more on the important tasks. Furthermore, it also maximises your marketing campaigns if you make use of the best automation trends.
In this article, we are sharing the five automation trends to watch for in 2020 and make most out of your campaigns. Here we go,
Machine Learning and Artificial Intelligence
Machine Learning (ML) and Artificial Intelligence (AI) can be called the grails of marketing automation. If your goal is to be on the top of the game, investing in machine learning for your campaign is a good idea.
With the help of these two amazing tools, you can accumulate varied information about your audience that can help you in creating better and fruitful campaigns in the future. For instance, ML makes you collect data from various users and learn their online behaviour. While automation helps you in sorting this data to engage your audience in a better way.
If you wish to reach heights in 2020, you need to focus on using ML and AI with your automation software to make most out of your marketing efforts.
One of the crucial marketing automation elements of 2020 is certainly personalised content. Adding a person’s name in the email is long gone and users are habitual of the process. Now, your users want more and the future of your marketing efforts lie on customised content.
Customised content makes you learn about your audience behaviour and preferences. For instance, you can know the buying habits of your customers and customise a content that speaks to them. Get in touch with content marketing experts and discuss the needs of your tailor-made content materials.
Chatbots also play an integral role in maximising your customer engagement and service. With the help of a chatbot, you can talk one-to-one with your customers and resolve their issues easily.
Additionally, it also saves your time as instead of making time to answer every query you get on your website, you can let your chatbots do the needful. It helps in boosting your customer engagement and creates better relationships with them.
Automated Social Media Marketing
Social media usage will continue to grow in the coming years. The previous year saw 3.4 billion people on social media which showed a 9% increase. Hence, automated social media marketing is something to look for in 2020.
With new people trying their hands on the social media platform, it creates a safe place for you to get them to know about your brand and engage leads. However, you need to be consistent with your efforts and post regularly.
With automated social media marketing, you don’t need to worry about posting. You can create posts weeks before and publish them on a specified date or time.
The biggest marketing mistake you can do is make it appear made up. Your users are tired of such poor marketing efforts. In 2020, you need conversational marketing that sounds less robotic and more human.
To make it sound human, you need to add emotions and turn it authentic. For instance, how do you talk with your customers? Learn from your usual habits and include them in your automated responses.
Do you want to stay ahead in the marketing game? We at Netplanet Digital are here to help you with our experienced team of brilliant minds. We can carve your way to heights by utilising the recent trends in the market and turning your company into success.
Get to know more about us here.