For small businesses, having a high-converting website is a must to sustain a highly competitive market.
The website/eCommerce store should be designed strategically to engage the visitors and convert them into well-paying buyers. Further, the website should have the SEO elements in place so that Google and other search engines can crawl the pages and help you attract more unique visitors.
Now, optimising a website for lead generation can be a little challenging in the first place, but some smart tips and tricks can help you achieve the desired results. In this blog, we will discuss some smart tips that will let you optimise your website and convert it into a lead generating machine. Let’s get started.
5 Ways to Optimise Your Website
For some, website optimisation is about a few updates and for some, it needs a complete overhaul. But, without getting specific, we are here with some general strategies that can work wonders to convert a great number of visitors into potential leads; take a look –
Update your lead generation forms
If you don’t know, then marketers who take quick follow up within five minutes are likely to convert 9 times higher than their competitors.
What does this mean for you?
Here you need to pay attention to your lead generation forms. Make sure that they are not too pushy because not everyone wants to share everything all at once. Moreover, review your form if it is missing in some fields that are needed to be included. Also, everything in your lead generation should be strategically placed and not in bits and pieces. The best way to do so is to place it near an offer as it seems to be persuasive and people are likely to sign up.
Another important thing to consider is, to divert your visitor to the thank you page. And, send a kickback email that is much appreciated by the audience.
Update web design
Trust us – a dull web design can repel visitors without fail.
Your web design is the reflection of your actions and ideas. If it seems cluttered, it will distract the audience. On the other hand, if the web design is appealing to the eyes and seems organised, it will drive massive leads. You should leave enough white spaces on your website for a clean look and make sure that the elements load quickly. In case your website takes more than 3 seconds to load, you will lose your customers.
Add more education and informative content
Many people land on your website, while they are browsing for some important information related to your industry, services, or niche.
Share more detailed information with your audience along with important keywords, it will drive massive traffic. Upon that the valuable information shared through a blog post will also help convert people effectively. You can provide downloadable resources and links of PDFs, whitepapers, and webinars to generate leads. This is important to establish yourself as a credible brand and win customer’s trust.
A website that has a proven track record has higher chances of conversion than the one that doesn’t have reviews or testimonials. Reviews and testimonials on your website act as social proof for your work and your website seems more credible. When people would know that others had a positive experience working with you, they are likely to approach you with a business idea.
Personalise all your CTAs
What do you want your visitors to do? Be clear with what type of action you want to encourage on your visitor’s part and persuade them into doing so through a solid CTA. For this, you can personalise all your CTAs at every step, be it signing up, subscribing to your newsletter, or sharing your contact details.
So, above are some of the simplest ways you can optimise your website. We hope you found this information useful and it will help you optimise your website. For more such interesting topics stay tuned with us Netplanet Digital – we promise to keep you updated.
For any queries related to web design or digital marketing, don’t hesitate to contact us. You can also communicate over a 30-minute free strategy call to know about our web design and development expertise.