Website Design & Development

The Power of Web Design and Its Impact on Your Audience
15Jun

The Power of Web Design and Its Impact on Your Audience

In this digital age, users’ attention span is a scarce commodity, and the competition is fierce. Your strategy needs to be perfectly executed to engage, inspire, and convert your audience. If not, your audience won’t blink twice before abandoning your website. And it’s an exceptionally bad sign as 88% of online consumers are less likely to return to a site after a bad experience. Fortunately, there is a weapon that can help you enhance your user experience - web design. A thoughtfully...

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mobile-website-design
09Aug

Mobile Website Design – 5 Common Mistakes to Avoid

In this time and age, it is a must for businesses to focus both on customer satisfaction and customer delight. Even if you are a seller of top-quality products and services, you must focus on delivering gratifying user experiences, especially on mobile devices. Asking why? Well, because as per the stats, only in the first quarter of 2021, mobile devices (tablets excluded) have generated 54.8% of the global website traffic. Poor mobile experience can frustrate your audience and make them impatient - and...

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WordPress is the most popular Content Management System (CMS), providing a content framework for over 30% of websites. Owing to its popularity, hackers have also taken a keen interest in WordPress websites. Hence, ensuring the security of your site should be your utmost priority. If you want to enhance your website security, here are a few steps that you should follow: Choose a Dependable Hosting Company The easiest way to ensure the safety of your website is by going with a dependable hosting company. In the beginning of your career when you are more focused on saving money, you might be tempted to go for a cheap hosting provider. However, do not give away to this temptation as it can cause major hurdles down the road. There are high chances of your data being completely erased and your URL could redirect somewhere else. Hence, consider a good investment to pay a little bit more for a good hosting company to ensure additional layers of security on your website. Also, with a quality hosting company, you can amp up your website speed. Don't Use Null Themes WordPress premium comes with more professional and customisable options than a free theme. Now, you might not agree with what you are paying for. Let us tell you, premium themes are developed and coded by high skilled professionals. These go through plenty of tests and checks before coming out for you. Furthermore, these come with no restrictions on customising your theme and you will get complete support if something goes wrong on your website. Can you get all of this with the nulled theme? A lot of websites offer cracked or nulled themes or hacked versions of premium themes by illegal means. These can be highly dangerous for your website. While attempting to save a few bucks you may end up destroying your database. Install WordPress Security Plugin We understand that checking your website regularly for malware and security can be time-consuming. Unless you know a little coding and you can detect malware based on the code, you don't need additional security. However, there are most of the folks out there who know nothing about this process. WordPress security plugin is for such people who wish to ensure their website security, scan for malware and monitor your website 24x7. This plugin offers security activity auditing, file integrity monitoring, remote malware scanning, blacklist monitoring, effective security handling, website firewall (for premium members), and so forth. Create a Strong Password Passwords are a crucial part of your website security yet overlooked. If you are someone who is used to plain passwords like abc123 or 123456, you need to check your password pronto. While this password may be easy to recall, it is also easy to guess. Any advanced hacker can easily crack your password without any hassle. Hence, it is important to create a complex password or go for the auto-generated one. WordPress being the most popular content management system is prone to hacking through malware. Hence, it is important to ensure the safety of your website by keeping it in order and following the necessary steps. We hope this article helped to give you an insight into the security features. If you need any further insights or assistance to secure your WP website, get in touch with our experts. We’ll help you design and maintain your digital asset and keep you ahead of the competition - start with a free 30-minute consultation today.
02Jul

WordPress Security- Everything You Need to Know

WordPress is the most popular Content Management System (CMS), providing a content framework for over 30% of websites. Owing to its popularity, hackers have also taken a keen interest in WordPress websites. Hence, ensuring the security of your site should be your utmost priority. If you want to enhance your website security, here are a few steps that you should follow: Choose a Dependable Hosting Company The easiest way to ensure the safety of your website is by going with a dependable hosting...

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Secret Hacks to Create Stunning Website Designs
10Jun

7 Hacks to Create Stunning Website Designs

The saying- ‘You never get a second chance to make a first impression is one of relevance and importance as any business owner, particularly when talking about your brand’s website. As one of the primary initial touch-points between you and your potential consumer, your website’s first impression is crucial in ensuring you capture your audience’s attention. The average attention span of an adult in 2021 is 12 seconds, and this is number is decreasing with each younger generation. If your...

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Everything You Need to Know About Google Maps Marketing
28May

Everything You Need to Know About Google Maps Marketing

In today’s modern age, maintaining a positive online presence is essential to all businesses. It keeps your business relevant and accessible for users. In fact, prospective customers are often hesitant to deal with businesses with little or no online presence. Fortunately, Google Maps has made it simple and convenient for businesses to mark their online presence. When used correctly, Google Maps helps your customer to find you on Google, look for your store/office location, get driving directions and many other important...

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7 Secret Hacks to Create Stunning Website Designs
05May

7 Secret Hacks to Create Stunning Website Designs

The saying- ‘You never get a second chance to make a first impression is one of relevance and importance as any business owner, particularly when talking about your brand’s website. As one of the primary initial touch-points between you and your potential consumer, your website’s first impression is crucial in ensuring you capture your audience’s attention. The average attention span of an adult in 2021 is 12 seconds, and this is number is decreasing with each younger generation.  If your...

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Amazing Tips to Improve Your User Interface
23Apr

Amazing Tips to Improve Your User Interface

In the digital age, your website is much more than just a medium for promoting and selling your products or services. It has become more like a powerful interface between you and your customers developing a relationship that involves communication and influence. It’s your 24/7 salesman as well as the centrepiece of your online presence.  The dynamic environment forces a website to adapt to the ongoing changes and make updations constantly to not become outdated. Web design, a relatively new concept,...

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5 Smart Ways to Optimise Your Website for Lead Generation
22Jan

5 Smart Ways to Optimise Your Website for Lead Generation

For small businesses, having a high-converting website is a must to sustain a highly competitive market. The website/eCommerce store should be designed strategically to engage the visitors and convert them into well-paying buyers. Further, the website should have the SEO elements in place so that Google and other search engines can crawl the pages and help you attract more unique visitors. Now, optimising a website for lead generation can be a little challenging in the first place, but some smart tips and...

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WordPress maintenance
18Dec

Why is WordPress Maintenance Necessary?

Isn’t it a wonderful feeling when you set up a website just the way you wanted it? The website design, content, graphics, aesthetics, feel, colour, style - everything is screaming your business values. It’s set really well and you’re relaxed that you can go back to focusing on your business. However, this can be a mistake. A website requires regular updation and maintaining it is important in order to keep it seamless. One of the many aspects of a website management...

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20Nov

What is Display Advertising? How to Get Started?

Hearing all the buzz about display advertising and want to know what it is? Let us explain. Display advertising is a method in which online paid advertising is done in some designated areas of websites, social media platforms, or applications. It can be in the form of eye-catching banners, flashes, texts, images, videos, or audios. The purpose of display advertising is to drive the audience to take your specific desired actions. How to get started with display advertising? Lately, display advertising is emerging as...

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12Nov

3 Landing Page Optimisation Tips to Boost Your Conversions

Today, the world seems to have embraced digital transformation. From conglomerates to local merchants, all are using websites, social media, and online marketing strategies to attract their ideal customers. If you too are one among these, you must have heard about the importance of landing page optimisation. It refers to the process of improving or optimising the elements of the landing page to increase conversions. In this process, instead of creating or changing the entire webpage, you strategically tweak certain elements...

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Website Design Tips
02Oct

Five Web Design Best Practices

With the boom in digital marketing, there’s been a significant rise in the number of businesses adopting websites. While it’s a great start, people need to keep in mind that this is just the beginning! To gather leads and attract the audience, website optimisation is important. Web design plays a major role in optimisation. It, apart from defining the look and feel of your business, leaves a long-lasting impression on the users’ minds. A study shows that over 92% of people let web...

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