Content Marketing

Every Business Should Have a Website

As a society - we’re in an era when businesses have massive opportunities to leverage cutting-edge technologies and thrive in their industry. From posting engaging blogs & social content in minutes using ChatGPT to upgrading the retail experience using virtual try-on, a lot is going on around to attract...

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Why Your SEO Sucks! Here’s What’s Missing

In the fiercely competitive digital landscape of today, having a strong online presence is crucial for businesses of all sizes. Search Engine Optimisation (SEO) plays a pivotal role in this quest for online visibility. Yet, despite its importance, many businesses find that their SEO efforts fall short of the desired...

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What’s the Difference Between Content Marketing and Social Media Marketing

Content marketing and social media marketing are words often used interchangeably. While they may seem similar, they hold vital differences despite their similarities. The two aim to engage and attract customers online, but they are largely different. Here’s the most simple, yet succinct distinction: Content marketing primarily involves creating compelling...

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Should You Use AI Tools to Produce Content? The Debate Ends Here!

Unless you are not living under a rock, just like every other digital agency in western Sydney, you must have heard about the buzzing AI-writing tool, ChatGPT. Everyone is talking about the mighty open-ended tool and for a valid reason. Let’s say a blog writer in an SEO agency in...

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Importance of Landing Page Optimisation

The digital landscape is constantly evolving, and as a business owner, it's essential to stay ahead of the game to ensure steady market growth and success. One of the key steps in building a strong online presence is creating a blog or website to build your dominance in the online...

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Ecommerce SEO and Examples of Brands Doing it Right

Search Engine Optimisation (SEO) is undeniably one of the essential features for building a successful ecommerce brand. About 85% of consumers will conduct research online before making a purchase. So, you have to focus on ecommerce SEO to propel your business forward. We have seen top sites crush it when...

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Facebook Lead Generation: Top 7 Success Tips!

If you are in business, you already know that more leads mean more significant sales for your business. However, well-paying leads don't just come from nowhere; you have to put in greater effort to get them. That’s when massively popular social media platforms can be leveraged to get the necessary traction...

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The Complete Guide to Using Instagram for Business

With over 2 billion monthly active users — roughly one-fourth of the world's population — Instagram is one of the most widely used social media platforms. Instagram is a visual social networking platform that focuses on photo and video content. Thus, working on it seems challenging for marketers with no...

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Wix vs WordPress – Which Way to Go?

Wix and WordPress are crucial tools for building your website. Both allow page designing without coding, but there are recognisable differences that you ought to know. First things first - Wix is basically a website builder, and WordPress serves as a Content Management System (CMS). Both options provide accessible...

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Shopify vs. WordPress – Which One Do You Need?

Worldwide eCommerce sales are estimated to hit $5.5 trillion in 2022 This potential encourages many business owners to jump into the ecommerce arena and transform their small biz into an online store. Now, when it comes to ecommerce, WordPress and Shopify happen to be giant market players. One can create a...

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