SEO News

Our team at Netplanet Digital is focused on providing you with complete SEO services - from creating a marketing strategy to measuring it, we can do it all for you. Get in touch with our trained professionals here to discuss your next SEO campaign.

Top 7 SEO Metrics to Track Your Campaign Performance

Search Engine Optimisation (SEO) is a wonderful marketing tactic to achieve higher website traffic and brand awareness. It is a proven way to rank higher in SERPs and measure the campaign performance - something that will help you identify new opportunities and prevent possible threats. Whether it is about rankings, traffic, engagements, leads, revenue, or orders, SEO metrics give you a deep insight into your marketing efforts. These stats will provide you with all the required data you will be [...]

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Six Tips to Make Your Business Website More Crawlable

Six Tips to Make Your Business Website More Crawlable

Know how to make your website Google-friendly with smart SEO-approved tactics! Next time when you visit a brick and mortar store, take a good look around. You’ll notice a pattern - that all the products are placed in a manner that customers can find them easily and make a quick purchase. For example, in grocery stores, the most profitable products are placed at the level of the customer’s eyes. In clothing showrooms, the most trendy and attractive apparel is displayed through [...]

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Everything You Need to Know About Google Maps Marketing

Everything You Need to Know About Google Maps Marketing

In today’s modern age, maintaining a positive online presence is essential to all businesses. It keeps your business relevant and accessible for users. In fact, prospective customers are often hesitant to deal with businesses with little or no online presence. Fortunately, Google Maps has made it simple and convenient for businesses to mark their online presence. When used correctly, Google Maps helps your customer to find you on Google, look for your store/office location, get driving directions and many other [...]

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pinterest seo tips

Top 5 Pinterest SEO Tips

Is Pinterest a part of your marketing plan? If yes, then it should be as it bridges the gap between the product discovery to customer conversion. As people land up on your page in need of some inspiration for décor, recipe, fashion, motivation, or anything, they discover your brand. It makes it easier for pinners and customers to get straight to your website. And, when they like the content on your website they share it with others who are ready [...]

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7 On-page SEO Tactics to Improve Your Search Performance

Understanding Search Engine Optimisation (SEO) is imperative to fundamentally build your traffic and brand awareness. At this moment, a large number of individuals are searching for content much the same as yours. You can help them discover it by turning into an SEO master. As per HubSpot, 80% of a site's traffic starts with an inquiry question. That is the reason SEO is so significant. Keeping steady over SEO takes a ton of exploration and experimentation. Google's algorithms are continually refreshed so [...]

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SEO Strategy in Sydney

Seven SEO Trends to Follow in 2021

SEO drives more than 1000% traffic as compared to organic social media. Further,  53.3% of all website traffic comes from Google and other search engines. Collectively, Search Engine Optimisation (SEO) attracts consumers to your online platforms in an effective way- but only if you use it right. However, it is getting harder and harder every year to outrank the competitors. Now marketers need more sustainable strategies to stand out from the crowd and attract more potential customers. To help you build [...]

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3 Landing Page Optimisation Tips to Boost Your Conversions

Today, the world seems to have embraced digital transformation. From conglomerates to local merchants, all are using websites, social media, and online marketing strategies to attract their ideal customers. If you too are one among these, you must have heard about the importance of landing page optimisation. It refers to the process of improving or optimising the elements of the landing page to increase conversions. In this process, instead of creating or changing the entire webpage, you strategically tweak certain [...]

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Google My Business

How Can Google Maps Help Your Small Business

In this tech-savvy age, sidewalk signs and mailed-out coupons are not effective enough to draw traffic to your place of business. If you want customers at your store, you need to make them aware of where to go first - and that’s when you need Google Maps. If you talk about local marketing, there is no go-to tool better than Google Maps. Adding Google Maps to your marketing strategy is the most efficient way to get the maximum footfall. Here are [...]

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SEO Strategy

What is Keyword Cannibalisation and How to Avoid It?

Do you have different pages targeting one keyword? If yes, you are doing more harm to your website than good. You might have heard about a common misconception that you stand a better chance to rank if you target the same keywords in different web pages. But, the fact is, it has an exactly opposite effect as you are competing with yourself. As a result, you have low CTR, low domain authority, and lower conversions, which is disastrous for your [...]

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SEO checklist 2020

Checklist for Your Technical SEO and On-page SEO

The search engine giant Google aims to give a robust user experience to its searchers when they land on your website. Your site engagement and the time people spend reading your content, tell Google that the users are satisfied with your website. This is what on-page SEO is meant for. It optimises the content on your website pages to educate and guide your visitors throughout their navigation on your website. If you want Google bots to crawl through your pages, make [...]

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New Directions Psychology – Our Latest Psychology Website Design Project

Every once in a while, we come across websites that genuinely catch our attention. Whether it is the usability, design, aesthetics, navigation, or colour palette, everything delivers some value which makes the site a masterpiece in its industry.  We at Netplanet Digital aim to build such websites to ensure that our clients get maximum benefits from their digital investment. Over the years, we have developed our expertise in creating sharp and responsive websites for multiple niches, and psychology website design [...]

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