Tag - content marketing

Digital marketing strategy

Five Visual Content Types to Use in Your Content Marketing Strategy

The world wide web is getting more complex by each passing day. The content you publish has to compete with a thousand other assets to capture the attention of the target audience. There are fair chances of your content to get lost into the shuffle of content- resulting in little to no user attention. To avoid the situation, you need to share attractive and more engaging content that satisfies the search intent of the user. For that, you need to identify [...]

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SEO Strategy

What is Keyword Cannibalisation and How to Avoid It?

Do you have different pages targeting one keyword? If yes, you are doing more harm to your website than good. You might have heard about a common misconception that you stand a better chance to rank if you target the same keywords in different web pages. But, the fact is, it has an exactly opposite effect as you are competing with yourself. As a result, you have low CTR, low domain authority, and lower conversions, which is disastrous for your [...]

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content marketing

Three Content Marketing Myths You Should Not Believe

Content marketing is always an in-demand service. It’s a great way to promote your brand & services and create a loyal customer base. It’s also one of the smartest ways to educate your audience and influence their buying decisions. However, despite being well-aware of the importance of content marketing, many brands struggle to devise their content strategies and bring them into effective action. As per a survey from the Content Marketing Institute, only 42% of companies feel that their organisation executes [...]

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content marketing sydney

Winning Content Types to Ace Your Marketing Game

“Good content is not just storytelling. It is telling your story well.” Growing competition in cyberspace has made it mandatory for businesses to implement the best content marketing strategies. From bootstrapped startups to thriving multinational corporations, all are leveraging the power of great content to engage their users and convert them to leads. However, with truckloads of content junk irritating the users, your brand must be providing the most relevant and refined content to your audience. Content marketing is of no [...]

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