Social Media Marketing

Every Business Should Have a Website

As a society - we’re in an era when businesses have massive opportunities to leverage cutting-edge technologies and thrive in their industry. From posting engaging blogs & social content in minutes using ChatGPT to upgrading the retail experience using virtual try-on, a lot is going on around to attract and engage new customers. However, many small and mid-sized businesses shy away from embracing technology - they are still held captive by the traditional methods of lead generation. Most of these businesses rely...

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why your seo sucks

Why Your SEO Sucks! Here’s What’s Missing

In the fiercely competitive digital landscape of today, having a strong online presence is crucial for businesses of all sizes. Search Engine Optimisation (SEO) plays a pivotal role in this quest for online visibility. Yet, despite its importance, many businesses find that their SEO efforts fall short of the desired results. If you're struggling to make headway with your SEO strategy, you're not alone. Whether you're a local business looking for a digital marketing agency or local seo company, these...

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Difference Between Content Marketing and Social Media Marketing

What’s the Difference Between Content Marketing and Social Media Marketing

Content marketing and social media marketing are words often used interchangeably. While they may seem similar, they hold vital differences despite their similarities. The two aim to engage and attract customers online, but they are largely different. Here’s the most simple, yet succinct distinction: Content marketing primarily involves creating compelling content and distributing it across various channels to establish authority and build relationships. On the other hand, social media marketing revolves around utilising social media platforms to increase brand visibility and engagement. Want...

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How Can Video Marketing Grow Your Business?

Content is king. If you’re even remotely interested in marketing, you have heard of video marketing. However, the definition of what works as content has changed over the years. If we recap a few years, blogs and articles were the showstoppers. Rightly so, they did a pretty good job at informing and engaging the readers. However, the advent of YouTube made people realize there exists a better way of consuming information than text. It’s videos! In 2022, video marketing was the number one form of...

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Ecommerce SEO and Examples of Brands Doing it Right

Search Engine Optimisation (SEO) is undeniably one of the essential features for building a successful ecommerce brand. About 85% of consumers will conduct research online before making a purchase. So, you have to focus on ecommerce SEO to propel your business forward. We have seen top sites crush it when it comes to ecommerce SEO. The high sales and conversions some ecommerce websites make are due to their ability to drive traffic to their site. So, if you own a business,...

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Facebook Lead Generation: Top 7 Success Tips!

If you are in business, you already know that more leads mean more significant sales for your business. However, well-paying leads don't just come from nowhere; you have to put in greater effort to get them. That’s when massively popular social media platforms can be leveraged to get the necessary traction and desired success. The best thing about Facebook is that it's a large market with over 2.93 billion monthly users. Therefore, there is enough room for everyone to reach their target...

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Complete Guide to Using Instagram for Business

The Complete Guide to Using Instagram for Business

With over 2 billion monthly active users — roughly one-fourth of the world's population — Instagram is one of the most widely used social media platforms. Instagram is a visual social networking platform that focuses on photo and video content. Thus, working on it seems challenging for marketers with no visual product, but even B2B and service-based businesses can profit from this network. Most Instagram users, around 90%, follow at least one company. The app’s use is no longer limited to photo-sharing,...

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Wix vs WordPress – Which Way to Go?

Wix and WordPress are crucial tools for building your website. Both allow page designing without coding, but there are recognisable differences that you ought to know. First things first - Wix is basically a website builder, and WordPress serves as a Content Management System (CMS). Both options provide accessible and affordable selections catering to any business size. While the two tools are important, determining your business's software is hard. You first need to understand your website's purpose, and then examine its...

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Shopify vs. WordPress – Which One Do You Need?

Worldwide eCommerce sales are estimated to hit $5.5 trillion in 2022 This potential encourages many business owners to jump into the ecommerce arena and transform their small biz into an online store. Now, when it comes to ecommerce, WordPress and Shopify happen to be giant market players. One can create a fully-functional ecommerce website using any of these platforms, but which one is better? Well, we can’t name one! Some features are unique only to Shopify, and others only for WordPress. One must...

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How to Optimise Your Blogs for Search Engines?

If you are a blogger or a business person who has a blog section on their website, you are probably aware of the essence of Search Engine Optimization (SEO). It is the key to getting a higher search engine ranking and more visibility on your blog. However, you need to know the tips to optimise your blogs for search engines.  Why would you need these tips?  These tips will enable you to deliver all the right things in your posts from the perspective...

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How Much Does SEO Cost in 2022?

It is a fact that people go to Google to find businesses and brands, compare products and services, and even discover new things. According to a study, 75% of searchers click on websites or web pages that appear on the first page of the search engine.  Businesses in 2022, therefore, must invest in SEO to stand out among hundreds of search results. But how much should you invest in SEO for your website, and what returns can you expect?  In just a...

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How to Hire a Marketing Agency for Your Business?

“A jack of all trades is a master of none, but often better than a master of one” You must have heard this famous phrase... In the age of digital marketing, specialisation is well above versatility. Regardless of the size of your business and its goals, you need a specialised marketing team that is equipped to generate genuine leads to your business. They should have dedicated specialists for Social Media, SEO, Google Ads and Web Development to achieve maximum results. However, your revenue...

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