If you are a blogger or a business person who has a blog section on their website, you are probably aware of the essence of Search Engine Optimization (SEO). It is the key to getting a higher search engine ranking and more visibility on your blog.
However, you need to know the tips to optimise your blogs for search engines.
Why would you need these tips?
These tips will enable you to deliver all the right things in your posts from the perspective of your audience and search engine. Go through them to optimise your blogs and increase your search engine rankings.
4 Ways to Optimise Your Blogs for Search Engines
1. Identify the Target Audience For Your Blog
How do you know what to write unless you do not know whom to write for?
The first step to optimising your blog is to identify the target audience. Consider who will be reading the blog and what do you want your readers to get from it. Identifying your target audience will help you develop a consistent tone and style. It also helps you decide what topics matter most to them. Creating a list of the most frequently asked questions they ask can help you deliver relevant and more searched topics.
2. Create Topic Clusters to Maximise Keyword Research
One of the best ways to give Google what it wants is to create topic clusters — groups of content around a central topic, with each piece of content covering one aspect of that topic.
All the blog posts of the topic cluster link to a primary pillar page. When you publish a pillar page, it is full of useful information about the core topic. Then, when you publish a blog post with a related topic, you can link back to the pillar page. It makes your content more SEO-friendly and allows you to rank for multiple keywords.
3. Include Engaging Elements
If a picture says a thousand words, a video must say a million. You can also add graphics to the content. Why write all text if you can display some information effectively through an image.
Another thing you can do is connect your blog posts via backlinking. This way, you increase the chances that readers will stay on your site longer, which helps your SEO effort even more.
Also, never forget the call-to-action (CTA). It is the ask at the end of the blog post to encourage visitors to do something next — like sign up for a newsletter or download something from your site. When someone loves what you wrote, they may share it with their networks. Make it easy for them with shareable links right on the page.
4. Focus on Mobile Responsiveness
SEO services are priced based on how quickly you want to accomplish the results you want to see from SEO about your business goals. If you’re serious about increasing your organic visibility, you should be prepared for the process to take significantly longer than you anticipated.
Still not confident about your blog optimization?
Let Netplanet Digital help you with it. We are a trusted digital marketing agency that can increase your exposure, customers and sales through content marketing. Book a free 30-minute strategy call with us to know more.