Digital Marketing

Website Design Tips

Five Web Design Best Practices

With the boom in digital marketing, there’s been a significant rise in the number of businesses adopting websites. While it’s a great start, people need to keep in mind that this is just the beginning! To gather leads and attract the audience, website optimisation is important. Web design plays a major role in optimisation. It, apart from defining the look and feel of your business, leaves a long-lasting impression on the users’ minds. A study shows that over 92% of people let [...]

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Google My Business

How Can Google Maps Help Your Small Business

In this tech-savvy age, sidewalk signs and mailed-out coupons are not effective enough to draw traffic to your place of business. If you want customers at your store, you need to make them aware of where to go first - and that’s when you need Google Maps. If you talk about local marketing, there is no go-to tool better than Google Maps. Adding Google Maps to your marketing strategy is the most efficient way to get the maximum footfall. Here are [...]

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How to Generate More Leads Online?

How to Generate More Leads Online?

Winning more customers online and retaining them is not easy. The competition is rising with each passing day, and customer expectations are also changing with the ever-evolving marketing trends. Today’s customers expect a lot more than your products and services - they look for reasons to trust your brand. You need to establish a dominant industry presence with persuasive web and social media strategies to generate more business. Today, we have listed down some tried and true tips that can help you [...]

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Digital marketing strategy

Five Visual Content Types to Use in Your Content Marketing Strategy

The world wide web is getting more complex by each passing day. The content you publish has to compete with a thousand other assets to capture the attention of the target audience. There are fair chances of your content to get lost into the shuffle of content- resulting in little to no user attention. To avoid the situation, you need to share attractive and more engaging content that satisfies the search intent of the user. For that, you need to identify [...]

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SEO Strategy

What is Keyword Cannibalisation and How to Avoid It?

Do you have different pages targeting one keyword? If yes, you are doing more harm to your website than good. You might have heard about a common misconception that you stand a better chance to rank if you target the same keywords in different web pages. But, the fact is, it has an exactly opposite effect as you are competing with yourself. As a result, you have low CTR, low domain authority, and lower conversions, which is disastrous for your [...]

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Managing Google Ads in Sydney

How Google Ads New Custom Intent Audiences Can Benefit You?

Google Ads ex Google AdWords has made paid advertising a robust experience for its Display Network advertisers. Their new feature - Custom Intent Audiences is solely designed to provide advertisers with audiences who seek information and later make a purchase. To put simply, Custom Intent Audiences help advertisers to target people with a buying intent. These people are already consuming content about your product line and later make a purchase. That means you pay for clicks that add to your [...]

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four-easy-steps-to-a-build-facebook-marketing-strategy

Four Easy Steps to a Build Facebook Marketing Strategy

Facebook marketing tops the list when it comes to leveraging social media. A massive audience base, cutting-edge tools and techniques for marketing, commendable paid advertising, and whatnot - the model has everything that’d help you drive more engagement and conversions. When billions of active users are consuming content to make a buying decision on Facebook, what else do you need to boost your business revenue? But there’s one thing that you need to develop - a goal-oriented and result-driven Facebook Marketing [...]

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Top 5 Marketing Automation Trends for 2020

With the world moving towards more automated technology, why not give your marketing campaign a boost? Marketing automation is an integral part of your company that not only saves your time and money but also allows your marketing team to focus more on the important tasks. Furthermore, it also maximises your marketing campaigns if you make use of the best automation trends. (more…)

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SEO Website Audit in Sydney

Your Website Needs an SEO Audit. Here’s Why.

Is your website not ranking well in the search results? If yes, there could be several factors responsible for your website’s below-average performance. It could be due to site architecture, engagement, fewer backlinks, low keyword intensity, or duplicate content. If left unnoticed, these issues can change your website from the best to worst in a few months. This is the reason why it is essential to identify your website's weaknesses and work on them to make the most out of your [...]

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Digital Marketing

Not! Another Story About Mobile Digital Marketing

Today, a majority of people are glued to their smartphones. They rely on these beloved pieces of technology to keep a tab on emails, follow world news, and interact with their family and friends on social media. As per studies, a mobile phone user spends about 69% of their time using their device. If you think like a marketer, these stats are enough to suggest that you need to have a customer-centric mobile marketing strategy to stay ahead in the market [...]

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Tips to Optimise Your Website for Voice Search

Five Tips to Optimise Your Website for Voice Search

Surely, you are using a voice search on your phone and laptop. But, have you optimised your business website for voice search? With changing time and trends, marketers too should change their conventional methods of attracting online traffic and leads. They should adopt emerging technologies and keep up with consumer behaviour to achieve their marketing goals. Coming back to point, this is the era of voice search, and you should also make your way with it. With the popularity of phone [...]

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content marketing

Three Content Marketing Myths You Should Not Believe

Content marketing is always an in-demand service. It’s a great way to promote your brand & services and create a loyal customer base. It’s also one of the smartest ways to educate your audience and influence their buying decisions. However, despite being well-aware of the importance of content marketing, many brands struggle to devise their content strategies and bring them into effective action. As per a survey from the Content Marketing Institute, only 42% of companies feel that their organisation executes [...]

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YouTube Chanel

How to Start a YouTube Channel for Your Company

Video marketing has been around for a long time, with 85% of businesses leveraging it today. Of all video platforms, YouTube offers a billion hours of video content daily to the viewers. The stats may be driving you crazy to start a YouTube channel soon and give your business a kickstart. No need to wait for long; learn how to create a YouTube channel for your company here: 1. Use a Professional Google Account Do you have a Google account? Is it [...]

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Digital Marketing Sydney

Five Online Digital Marketing Ideas to Consider During COVID-19 Situation

The world is going through hypercritical times during this COVID-19 pandemic. Be it small businesses or enterprises, all have been greatly affected as the economy has shaken due to this global crisis. There’s no one in the offices, and all restaurants, supermarkets, and grocery stores have been left empty shelves - the world is looking like a big ghost town. However, there is hope on the horizon. In this difficult time, people are supporting each other with education and resources. And for [...]

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