Digital Marketing

How to Optimise Your Blogs for Search Engines?

If you are a blogger or a business person who has a blog section on their website, you are probably aware of the essence of Search Engine Optimization (SEO). It is the key to getting a higher search engine ranking and more visibility on your blog. However, you need to know the tips to optimise your blogs for search engines.  Why would you need these tips?  These tips will enable you to deliver all the right things in your posts from the [...]

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How Much Does SEO Cost in 2022?

It is a fact that people go to Google to find businesses and brands, compare products and services, and even discover new things. According to a study, 75% of searchers click on websites or web pages that appear on the first page of the search engine.  Businesses in 2022, therefore, must invest in SEO to stand out among hundreds of search results. But how much should you invest in SEO for your website, and what returns can you expect?  In just [...]

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How to Hire a Marketing Agency for Your Business?

“A jack of all trades is a master of none, but often better than a master of one” You must have heard this famous phrase... In the age of digital marketing, specialisation is well above versatility. Regardless of the size of your business and its goals, you need a specialised marketing team that is equipped to generate genuine leads to your business. They should have dedicated specialists for Social Media, SEO, Google Ads and Web Development to achieve maximum results. However, your [...]

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why-are-keywords-so-important

Why are Keywords So Important to Drive Traffic and Leads?

More than 50 per cent of the world population are on the Internet today. With half the population surfing on the World Wide Web, you have unlimited access to these audiences at all times. The medium here is digital marketing. However, online Marketing is vastly different from other marketing methods that have ever existed. The platform has obscure rules and regulations that keep changing constantly. Search engines, such as Google, keep updating their algorithms to improve the user experience. It [...]

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CTA

7 Reasons to Add a Call-to-action in Every Post You Share On Your Social Media

Your CTA or" Calls-to-Action" is a phrase or a group of powerful words of action that prompts your customer to do exactly what you want. CTAs should inspire someone to convert from a "Maybe" into a "Yes" customer.  While many marketers use CTAs in their blogs and digital PRS, they miss adding these action-triggering elements in their social posts. If you are one of these breeds, here’s why you should start using CTAs in your social media content -  CTAs act [...]

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Why is Branding Important to Kick-Start Your Business?

9 out of 10 startups ultimately fail! While this is definitely an overwhelming statistic, the comforting news is the reasons for such failures are often easily remedied.  Before we move forward, answer us this - why do you think most of the startups fail? It’s not because of poor idea selection, insufficient funds, or inaccurate market research. Instead, more than half of the businesses do not make it any further than 5 years for the reason that they fail at marketing [...]

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mobile-website-design

Mobile Website Design – 5 Common Mistakes to Avoid

In this time and age, it is a must for businesses to focus both on customer satisfaction and customer delight. Even if you are a seller of top-quality products and services, you must focus on delivering gratifying user experiences, especially on mobile devices. Asking why? Well, because as per the stats, only in the first quarter of 2021, mobile devices (tablets excluded) have generated 54.8% of the global website traffic. Poor mobile experience can frustrate your audience and make them impatient - [...]

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How-to-Create-PPC-Ad-Content-That-Converts

How to Create PPC Ad Content That Converts

PPC ads are a crucial aspect of online advertising, with an average conversion rate of  2.35%. An effective PPC copywriting can help capture more clicks and high traffic. After all, delivering relevant information to the audience in a few words is the best way to increase brand awareness, boost sales, and enjoy a competitive advantage. However, to achieve this, you must learn the hacks that will compel your customers to click and explore what you have to offer. Today, we have [...]

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how-can-digital-marketing-help-you-grow-your-business

How Can Digital Marketing Help You Grow Your Business?

With time and technology advancements, businesses have shifted their approach to reach customers. Taking a few steps back from traditional marketing, they have brought a new and evolved face in the marketing world - digital marketing. Digital marketing strategies are focused on capturing a growing and lucrative online marketplace. By employing the methods effectively, businesses can give a tough fight to competitors. Moreover, they can experience significant growth in their business enhancing their web presence. You don’t have to believe us, [...]

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Guest Blogging - Top 5 Reasons to Get Started

Guest Blogging – Top 5 Reasons to Get Started

Google authorship, bigger audience, or thought leadership – sounds like something you want? The pathway that will give you all of it is GUEST BLOGGING! Guest blogging has been an underrated strategy for many marketers in the digital sphere. The biggest reason is the counterproductive mindset when marketers are asked to deliver content for other websites. Yet it is one of the most successful marketing strategies that help attract massive traffic from different niches. Today, 60% of the blogs write 1-5 guest [...]

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Everything You Need to Know About Google Maps Marketing

Everything You Need to Know About Google Maps Marketing

In today’s modern age, maintaining a positive online presence is essential to all businesses. It keeps your business relevant and accessible for users. In fact, prospective customers are often hesitant to deal with businesses with little or no online presence. Fortunately, Google Maps has made it simple and convenient for businesses to mark their online presence. When used correctly, Google Maps helps your customer to find you on Google, look for your store/office location, get driving directions and many other [...]

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How to Write Powerful Instagram Bios

How to Write Powerful Instagram Bios?

Instagram - how we all love this social platform! From checking reels, to sending hearts, and sharing photos and videos, Instagram provides us with one of the best channel to engage with the community and seek some easy entertainment. However, in these competitive times, brands are now using this powerful platform to build awareness and strategically connect with their target audience. If you too want to grow your IG fandom, it is a must for you to invest time into planning [...]

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