Digital Marketing

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How Can Digital Marketing Help You Grow Your Business?

With time and technology advancements, businesses have shifted their approach to reach customers. Taking a few steps back from traditional marketing, they have brought a new and evolved face in the marketing world - digital marketing. Digital marketing strategies are focused on capturing a growing and lucrative online marketplace. By employing the methods effectively, businesses can give a tough fight to competitors. Moreover, they can experience significant growth in their business enhancing their web presence. You don’t have to believe us, [...]

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Guest Blogging - Top 5 Reasons to Get Started

Guest Blogging – Top 5 Reasons to Get Started

Google authorship, bigger audience, or thought leadership – sounds like something you want? The pathway that will give you all of it is GUEST BLOGGING! Guest blogging has been an underrated strategy for many marketers in the digital sphere. The biggest reason is the counterproductive mindset when marketers are asked to deliver content for other websites. Yet it is one of the most successful marketing strategies that help attract massive traffic from different niches. Today, 60% of the blogs write 1-5 guest [...]

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Everything You Need to Know About Google Maps Marketing

Everything You Need to Know About Google Maps Marketing

In today’s modern age, maintaining a positive online presence is essential to all businesses. It keeps your business relevant and accessible for users. In fact, prospective customers are often hesitant to deal with businesses with little or no online presence. Fortunately, Google Maps has made it simple and convenient for businesses to mark their online presence. When used correctly, Google Maps helps your customer to find you on Google, look for your store/office location, get driving directions and many other [...]

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How to Write Powerful Instagram Bios

How to Write Powerful Instagram Bios?

Instagram - how we all love this social platform! From checking reels, to sending hearts, and sharing photos and videos, Instagram provides us with one of the best channel to engage with the community and seek some easy entertainment. However, in these competitive times, brands are now using this powerful platform to build awareness and strategically connect with their target audience. If you too want to grow your IG fandom, it is a must for you to invest time into planning [...]

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5 Smart Ways to Use Case Studies in Your Marketing Campaigns

5 Smart Ways to Use Case Studies in Your Marketing Campaigns

Marketing provides plenty of ways to engage prospects and turn them into customers. However, with too many options, it becomes difficult to determine the best one. A case study is a form of content that is constantly leading the field. Here’s how you can leverage this powerful content marketing material to build credibility and win more customers. According to a study on B2B buyers, 71% of buyers in the awareness stage and 77% in the evaluation stage consider case [...]

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Here are some qualifying factors for you to decide the best marketing platform for your B2B Marketing.

LinkedIn or Facebook – Which is better for B2B Marketing?

As a digital marketer or an entrepreneur, it's an everyday test to choose between LinkedIn Marketing and Facebook Marketing for B2B brands. In any case, having all conversion analytics close by, it is challenging to decide on the best marketing approach. Without an appropriate analysis and steady information, this decision is considered to be simply luck. If we simply look exposure Facebook has more than 2 billion active users and is way ahead of LinkedIn in comparison. It appears to [...]

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Digital Marketing

Tips to Market Your New Business With a Limited Budget

Running a business is one thing but bringing success to it is another. The most crucial aspect of a business is making it reach people through extensive marketing efforts. It's exactly where a lot of companies fail due to inadequate budget resources. Unless you are a startup backed by huge capital, marketing requires a lot more than you can imagine. Hence, if you are a newbie and struggling with resources we are here to help. Here are some ways you can [...]

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How to Create, Implement and Manage a PPC Strategy?

How to Create, Implement and Manage a PPC Strategy?

The most integral factor for having an effective PPC campaign is to design a results-driven strategy that takes all essential steps into account. A pay-per-click campaign converts only when its foundational strategy is meticulously planned and correctly implemented. This ensures that all processes are followed, and a sequential approach is considered. Impactful PPC Strategies are drafted either by focusing on the end goals that we tend to achieve from the campaign, or following the procedural view of execution that starts [...]

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5 Lead Generation Activities to Boost Your Conversions

5 Lead Generation Activities to Boost Your Conversions

A business has several organizational goals. One of the goals that surely makes a cut amongst the most important ones is lead generation. Whether you are trying to increase your website’s visibility to promote products or increase your eCommerce store’s sales, lead generation is essential. It’s merely impossible for any business to survive without leads for very long. But it’s not easy to generate leads for sales. Traffic generation wins you just half of the battle. You can spend most [...]

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5 LinkedIn Marketing Tips to Support Your

LinkedIn is one of the most sought social media platforms especially for those looking for a job or the ones who wish to establish their small business. Looking at its popularity and demand, you need to focus on such strategies that can fetch results from the platform. Unlike other social media platforms, LinkedIn combines social media into a professional setting. Thus, allowing you to increase your company sales or bring traffic to your website. It is so far the best [...]

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5 Smart Ways to Optimise Your Website for Lead Generation

5 Smart Ways to Optimise Your Website for Lead Generation

For small businesses, having a high-converting website is a must to sustain a highly competitive market. The website/eCommerce store should be designed strategically to engage the visitors and convert them into well-paying buyers. Further, the website should have the SEO elements in place so that Google and other search engines can crawl the pages and help you attract more unique visitors. Now, optimising a website for lead generation can be a little challenging in the first place, but some smart tips [...]

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PPC Marketing

7 Common PPC Mistakes (And How to Avoid Them!)

Pay-Per-Click advertising can be a very effective way to reach customers only if it is handled correctly. Otherwise, it will be an expensive waste of time for the organisations. If you are struggling with managing your PPC campaign, it might be because you are making the following seven common mistakes: Common PPC mistake # 1: Narrow keyword groups Many companies prefer using a narrow list of keywords, particularly in one ad campaign. The better option is to use a large variety of [...]

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