Digital Marketing

CTA

7 Reasons to Add a Call-to-action in Every Post You Share On Your Social Media

Your CTA or" Calls-to-Action" is a phrase or a group of powerful words of action that prompts your customer to do exactly what you want. CTAs should inspire someone to convert from a "Maybe" into a "Yes" customer.  While many marketers use CTAs in their blogs and digital PRS, they miss adding these action-triggering elements in their social posts. If you are one of these breeds, here’s why you should start using CTAs in your social media content -  CTAs act [...]

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Why is Branding Important to Kick-Start Your Business?

9 out of 10 startups ultimately fail! While this is definitely an overwhelming statistic, the comforting news is the reasons for such failures are often easily remedied.  Before we move forward, answer us this - why do you think most of the startups fail? It’s not because of poor idea selection, insufficient funds, or inaccurate market research. Instead, more than half of the businesses do not make it any further than 5 years for the reason that they fail at marketing [...]

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mobile-website-design

Mobile Website Design – 5 Common Mistakes to Avoid

In this time and age, it is a must for businesses to focus both on customer satisfaction and customer delight. Even if you are a seller of top-quality products and services, you must focus on delivering gratifying user experiences, especially on mobile devices. Asking why? Well, because as per the stats, only in the first quarter of 2021, mobile devices (tablets excluded) have generated 54.8% of the global website traffic. Poor mobile experience can frustrate your audience and make them impatient - [...]

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How-to-Create-PPC-Ad-Content-That-Converts

How to Create PPC Ad Content That Converts

PPC ads are a crucial aspect of online advertising, with an average conversion rate of  2.35%. An effective PPC copywriting can help capture more clicks and high traffic. After all, delivering relevant information to the audience in a few words is the best way to increase brand awareness, boost sales, and enjoy a competitive advantage. However, to achieve this, you must learn the hacks that will compel your customers to click and explore what you have to offer. Today, we have [...]

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how-can-digital-marketing-help-you-grow-your-business

How Can Digital Marketing Help You Grow Your Business?

With time and technology advancements, businesses have shifted their approach to reach customers. Taking a few steps back from traditional marketing, they have brought a new and evolved face in the marketing world - digital marketing. Digital marketing strategies are focused on capturing a growing and lucrative online marketplace. By employing the methods effectively, businesses can give a tough fight to competitors. Moreover, they can experience significant growth in their business enhancing their web presence. You don’t have to believe us, [...]

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Guest Blogging - Top 5 Reasons to Get Started

Guest Blogging – Top 5 Reasons to Get Started

Google authorship, bigger audience, or thought leadership – sounds like something you want? The pathway that will give you all of it is GUEST BLOGGING! Guest blogging has been an underrated strategy for many marketers in the digital sphere. The biggest reason is the counterproductive mindset when marketers are asked to deliver content for other websites. Yet it is one of the most successful marketing strategies that help attract massive traffic from different niches. Today, 60% of the blogs write 1-5 guest [...]

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Everything You Need to Know About Google Maps Marketing

Everything You Need to Know About Google Maps Marketing

In today’s modern age, maintaining a positive online presence is essential to all businesses. It keeps your business relevant and accessible for users. In fact, prospective customers are often hesitant to deal with businesses with little or no online presence. Fortunately, Google Maps has made it simple and convenient for businesses to mark their online presence. When used correctly, Google Maps helps your customer to find you on Google, look for your store/office location, get driving directions and many other [...]

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How to Write Powerful Instagram Bios

How to Write Powerful Instagram Bios?

Instagram - how we all love this social platform! From checking reels, to sending hearts, and sharing photos and videos, Instagram provides us with one of the best channel to engage with the community and seek some easy entertainment. However, in these competitive times, brands are now using this powerful platform to build awareness and strategically connect with their target audience. If you too want to grow your IG fandom, it is a must for you to invest time into planning [...]

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5 Smart Ways to Use Case Studies in Your Marketing Campaigns

5 Smart Ways to Use Case Studies in Your Marketing Campaigns

Marketing provides plenty of ways to engage prospects and turn them into customers. However, with too many options, it becomes difficult to determine the best one. A case study is a form of content that is constantly leading the field. Here’s how you can leverage this powerful content marketing material to build credibility and win more customers. According to a study on B2B buyers, 71% of buyers in the awareness stage and 77% in the evaluation stage consider case [...]

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Here are some qualifying factors for you to decide the best marketing platform for your B2B Marketing.

LinkedIn or Facebook – Which is better for B2B Marketing?

As a digital marketer or an entrepreneur, it's an everyday test to choose between LinkedIn Marketing and Facebook Marketing for B2B brands. In any case, having all conversion analytics close by, it is challenging to decide on the best marketing approach. Without an appropriate analysis and steady information, this decision is considered to be simply luck. If we simply look exposure Facebook has more than 2 billion active users and is way ahead of LinkedIn in comparison. It appears to [...]

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Digital Marketing

Tips to Market Your New Business With a Limited Budget

Running a business is one thing but bringing success to it is another. The most crucial aspect of a business is making it reach people through extensive marketing efforts. It's exactly where a lot of companies fail due to inadequate budget resources. Unless you are a startup backed by huge capital, marketing requires a lot more than you can imagine. Hence, if you are a newbie and struggling with resources we are here to help. Here are some ways you can [...]

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How to Create, Implement and Manage a PPC Strategy?

How to Create, Implement and Manage a PPC Strategy?

The most integral factor for having an effective PPC campaign is to design a results-driven strategy that takes all essential steps into account. A pay-per-click campaign converts only when its foundational strategy is meticulously planned and correctly implemented. This ensures that all processes are followed, and a sequential approach is considered. Impactful PPC Strategies are drafted either by focusing on the end goals that we tend to achieve from the campaign, or following the procedural view of execution that starts [...]

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