Tag - ppc

Google Ads 2024

Are Google Ads Worth It For Your Small Business?

You have probably come across the word Google Ads, as you navigate the online platforms. Google Ads are an effective way to make your company’s website visible on Google and generate excellent traffic, which later translates into conversions. Now, a question most small businesses might be eager to ask is, are Google Adwords worth it? Are they confined to larger businesses, or can an upcoming company use them? Frankly, the answer to this is varied, and to kick it off, every...

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How to Create, Implement and Manage a PPC Strategy?

How to Create, Implement and Manage a PPC Strategy?

The most integral factor for having an effective PPC campaign is to design a results-driven strategy that takes all essential steps into account. A pay-per-click campaign converts only when its foundational strategy is meticulously planned and correctly implemented. This ensures that all processes are followed, and a sequential approach is considered. Impactful PPC Strategies are drafted either by focusing on the end goals that we tend to achieve from the campaign, or following the procedural view of execution that starts from...

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SEO & PPC Google Analytics

5 Reasons You Should Use Google Analytics

The main aim of a website is to promote your brand by attracting targeted traffic and boosting conversions. We have seen that a well-designed website do this job exceptionally well! But, how do you keep track of your website visitors? How would you understand your customer’s behaviour? Is there a way to track the performance of your marketing efforts? Well, by using Google Analytics, you can do all this and much more - with relative ease and accuracy. What is Google Analytics? Google Analytics...

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Google Ads PPC

9 Tips On How To Maximise Your Google Ads Campaign

Never think Ads is a waste of time, too expensive or too competitive. Google Ads is such a powerful tool to help grow your business! Once you understand how Google Ads work and tips on how to use it more efficiently, you will see your profits and business leads soar! This report will help you understand how to use Google Ads more efficiently and will give you tips on how to maximise the platform for your business. It will help shift...

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