You have probably come across the word Google Ads, as you navigate the online platforms. Google Ads are an effective way to make your company’s website visible on Google and generate excellent traffic, which later translates into conversions.
Now, a question most small businesses might be eager to ask is, are Google Adwords worth it? Are they confined to larger businesses, or can an upcoming company use them? Frankly, the answer to this is varied, and to kick it off, every startup requires a handful of capital, and most times, people need to remember that more is required to run the business successfully.
Any business that wants to prosper and be known to many within the first few months must ensure its website is optimised effectively. Besides, you want to do proper marketing, and the most effective way to reach millions of customers online is by taking advantage of Google Ads.
This is what we will be discussing in this article. So, stay tuned as we give you the benefits of Google Adwords and tell you whether they are worth it for your small business.
Google Ads: Should a Small Business Incorporate Them?
Now, if you have been thinking about using Google Ads for your small business, go ahead because they are worth it! For those who don’t know more about them, a little research or help from a Sydney digital marketing agency will go a long way to setting up Google Ads for your startup.
Through Google Adwords, businesses can reach their targeted audiences effortlessly. Additionally, this is a significant marketing venture for companies that need to track their ROI. The good thing is that you can always start small with your Google Ads and increase the budget as the business grows.
Combining Google Ads with keywords, audiences, and locations will promote tremendous growth in your business. It is also easy for small businesses to connect with potential customers worldwide.
A Great Way to Reach Target Audience
Assume you have a website for baby clothes. A potential customer will search “baby clothes” or “kids clothes online” when looking to buy. Now, search results will provide several Google Ads links at the top before getting to organic searches. In most cases, they will click one of these top Ads and shop for baby clothes.
This is the magic that Google Ads do for your business. It is a simple way to reach your target audience exactly when they are searching for an item online. Your Google Adwords will perform well with the right keywords on your website.
Geographically Oriented Goal
Local businesses benefit from Google Ads because they target people just around the location of their business. With Google Ads, you can aim your searches on the geographical location; therefore, many potential customers near you can reach you.
Combining this with local SEO, getting geographically pay-per-click will help reach many customers around your community.
Achieve Rapid Growth
Most small businesses’ aim is to grow at a considerably faster rate. This, however, cannot be achieved when you post about your business on social media only. Utilising Google Ads will help you achieve this growth effortlessly. All you need to do is set up the campaign highlighting your keywords, the amount you intend to spend, and ad messaging.
Comparing Google Adwords to other marketing strategies, it takes longer to realise results when using the latter. Also, there are a lot of factors to consider in other marketing strategies.
Direct Individuals to Designated Landing Pages
You can always set your Google Ads to direct people to specific landing pages through the PPC. These web pages are optimised to convert so people can purchase the product or service they were searching for online.
In most cases, people send their Google Ads traffic to their homepages. While this is fine, you want to experience significant conversions and visitors to your website. To customise your Google Ads so that they drive traffic to a designated landing page, talk to digital marketing agency Parramatta.
Easily Track Results
With Google Ads, you can easily track the clickthrough rate, how much you have spent on your ads, and the overall conversion rate on the landing pages. This enables you to test different ads to maximise the ROI.
Also, through Google Adwords, it’s easy to track the ROI for your business. This helps you decide on the marketing budget and know how well your performance can be if you increase it.
Why Google Ads might not work for your small business?
Clicks Are Not Enough — You Need Conversions
If your website isn’t set up properly (slow, messy, not mobile-friendly), clicks won’t turn into customers — and you’ll waste money. See our blog post Creating Landing Pages That Convert with Tips for Aussie Businesses
High Competition in Some Industries
For home builders or trades, legal, or finance, cost-per-click can be expensive — $10, $15 even $40+ per click in Australia. If you’re not set up to convert that click, it hurts.
Limited Budget Can Hold You Back
Sometimes the reason Google Ads isn’t working isn’t because your campaign is bad — it’s just underfunded.
Let’s say you’ve set a monthly budget of $1,000, but in your industry (like construction, legal, or health services), the average cost per click is $10–$40+ due to high competition. That means your $1,000 might only get you 40 to 100 clicks — and not every click turns into a lead.
In reality, your campaign might need $2,000 or more per month to get enough traffic, test multiple ads, and generate leads consistently.
If your budget is tight, focus on one service, one location, or a high-converting offer first — then scale.
Running Ads Without Monitoring Costs You
Google Ads isn’t “set it and forget it.” It needs regular monitoring, adjusting keywords, improving landing pages, and checking your targeting.
Poor Account Setup or Management
Many small businesses waste money by setting up campaigns incorrectly — broad match keywords, no negative keywords, or no conversion tracking.
No Strategy = No Results
If your campaign is too broad or not aligned with clear goals (like getting phone calls vs. online bookings), you risk spending money without seeing real outcomes.
For example, trying to advertise new home builds and home renovations in one single campaign is a common mistake. These are different services with different audiences, search intent, and keywords. People looking to build a home from scratch aren’t the same as those wanting to renovate a bathroom or kitchen — so showing them the same ad or landing page won’t work.
Instead, you should:
Structure your campaigns around specific services
Create separate ad groups or campaigns for each service you offer — like one for “New Home Builds” and another for “Home Renovations.”
Write tailored ad copy
Speak directly to what each audience is searching for. Don’t try to be everything to everyone.
Send traffic to the right landing page
Make sure each ad sends users to a page that matches what they’re looking for. This improves your Quality Score and your conversion rate.
Get Started on Google Ads Today
Google Ads are an excellent option for small businesses looking to grow and expand their reach. However, it can be complicated for beginners since various technicalities are involved. From knowing how to bid to use the right keywords that target your audiences to monitoring the ads to see the changes to make, these can be overwhelming for most people.
Avoid wasting your money investing in unsuccessful ads by taking the help of a digital marketing company. They will curate customised Google Ads so your customers find your business online when your page ranks high on search engines. This helps increase your customer base and sales and even save money.
So, without further delays, contact Netplanet Digital today to get started with your Google Ads. Feel free to book a free discovery call to understand our approach and expertise.
