Winning more customers online and retaining them is not easy.
The competition is rising with each passing day, and customer expectations are also changing with the ever-evolving marketing trends.
Today’s customers expect a lot more than your products and services – they look for reasons to trust your brand. You need to establish a dominant industry presence with persuasive web and social media strategies to generate more business.
Today, we have listed down some tried and true tips that can help you boost your leads and conversions. Take a note and get started to stay ahead of your competition.
Tips to Generate More Leads
Optimise Your Web Pages
First things first, how are your customers going to know about your business? It is only through your website will they know about your products. Hence, the more optimised website or web pages you have, the more are your conversion rates.
Now, optimisation implies that your website should be convincing. It should be able to persuade them to take an action (mostly in your favour).
Plan Giveaways or Contests
Do you know what your customers are excited about? Giveaway. Well, now you know why websites run giveaways once in a while.
A giveaway or contest is a sure shot way to grab the attention of your customers. It is simple- you offer them a prize on the exchange of a contest. The contest simply asks you to refer your brand or content to your friends on social media. So, you are making people do the marketing for you!
You can make it more thrilling with different types of rewards on sharing or tagging friends. In any case, it works like magic.
Stay Updated with New Technology
New technology revives the market. For instance, various smartphone features are used to carry on activities on one tap of a phone. In a nutshell, you should keep an eye on emerging technology that can add up to gaining your leads.
Be Active on Twitter
Similar to other social media platforms, Twitter is a great source of gaining leads. As many customers choose to contact through Twitter, you should likely spend more time on analysing the website. Get to know how it works. Where are your followers from? What do they tweet? This way, you will get to know the niche of your audience.
Develop Informative Content
Content is the King. Period.
The kind of content you create and the post will determine the quality of the audience as well as leads. Informative content equals more web traffic and eventually more leads. Think of content marketing like an investment which will yield fruits for you in the long run.
You can increase its readability quotient by adding images, videos, or infographics.
Embrace LinkedIn Marketing
Unlike other social networking websites, we all know that LinkedIn is professional. This type of business-centric website can be an add up to your business. It can prove to be excellent by attracting more clients. Furthermore, you can also share useful content on your page to get attention from the public.
Answer a Question on Quora
Quora is a question and answer based social media website where people from distinct demographics post questions. The answers are given by users like you and I. If you utilise this opportunity properly, even quora can generate you leads.
All you have to do is find a problem. Here problem implies a question that fits relevant to your product. Answer it without sounding obvious or a marketing attempt. Let it be natural and don’t forget to link your website on the answer.
To Sum It Up
Business is not about playing fair, it is about playing smart. The smart ones get noticed and turn their efforts into success.
If you need assistance in nurturing more leads and engagement, let us help. The team of Netplanet Digital is adept at custom web design and online marketing. We design/revamp your website and plan strategic campaigns to help you generate more business online. To know more, get in touch with our experts today!