CTA – The Call To Action is usually a short, crisp collection of action verbs.
If you think about it, it’s a bridge between your marketing efforts and sales. If you do it right, a compelling CTA copy rings right at the point in the minds of the customer and you gain a sale. All you need to do is get the viewers to click at the CTA. Well, that’s the whole task, isn’t it?
Here are a few smart tips for you to create a click-worthy CTA –
Use Action-Oriented Language
The most obvious yet the most crucial tip! The name itself reflects that you need to focus on words that motivate users to take a particular action.
The CTA copy is short, concise, and precise. There is no scope for detailing. You have the complete landing page to explain and educate. Use CTA to get done for what it’s worth. Incorporate strong and commanding verbs into your copy that compels users to click on the CTA.
For example, If you want your audience to make a purchase from your landing page, use action verbs like ‘Buy’, ‘Shop’, ‘Add to Cart’, or ‘Order’.
If your motive is to get your resources promoted, start a CTA with words like ‘Download’, ‘Subscribe’, ‘Learn’, or something as simple as ‘Get’.
Create Value Through Your Statement
Using an action-oriented verb is just one segment. It doesn’t make a CTA wholesome. To deliver the value of your CTA, make it relevant to your final action. Give your audience a complete understanding of what clicking on that CTA would lead them to. Your copy should guide the consumer to the next stage.
For example, just saying ‘Subscribe to this’ won’t bring you a high click-through rate. Using ‘Subscribe to our newsletter today’ will create a more compelling effect.
Create a Sense of Urgency
A click-worthy CTA is the one that hooks onto the users’ perception instantly in the sea of unlimited providers. A key to do so is making users feel missing out on something if they won’t take the action then and there.
‘Shop Today’s Specials’, ‘Sale Ends at 10 p.m today’, or ‘Book A Call Now’ – such CTA’s develop an aura that insists on taking immediate action.
Choose Words that Evoke Emotions
You are selling the CTA to humans, not robots. Include words that provoke emotions in your users. Your CTA’s tone would reflect on the customer’s response.
A food ordering landing page may use a CTA that includes words like ‘delicious’, or ‘mouth-watering’. An e-commerce portal offering discounts may infuse excitement in its CTA like ‘Get 40% off today!’ The viewers would be thrilled given the benefit.
Make Sure It can be Located Easily
The placement of the CTA matters a lot. You don’t want users to miss out on the part that leads to the sales, do you? Therefore, place it somewhere where eyes can locate it easily. Mind the size as well. The piece needs to be highlighted.
However, know where to draw the line. Don’t make the mistake of making the webpage CTA-overwhelmed. By doing so, you’ll kill the seriousness of the CTA.
CTAs are a key part to create sales conversions – be it on the landing page, Facebook ad, or Instagram post. Add a little flair of your creativity, and experiment keeping the essential tips in mind.