SEO News

Find the latest SEO headlines, expert advice and local search change alerts for Australian businesses focused on growth in organic search.

Everything You Need to Know About Google Maps Marketing (2026 Updates)

In today’s modern age, maintaining a positive online presence is essential to all businesses. It keeps your business relevant and accessible for users. In fact, prospective customers are often hesitant to deal with businesses with little or no online presence. Fortunately, Google Maps has made it simple and convenient for businesses...

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Location Signals and Their Impact on Search Visibility in Australia

Location Signals and Their Impact on Search Visibility in Australia

Australia's business landscape is growing fast. According to the Australian Bureau of Statistics, the country now has more than 2.7 million businesses, with over 437,000 new businesses starting up in the 2024-25 financial year alone. From construction to health care, small and mid-sized businesses are emerging across every industry and...

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Basic SEO Practices Checklist for Bloggers

Short On-Page SEO Checklist: Title, Meta Description and SEO Best Practices

G’day everyone! I’ve been exploring SEO across different sources for ages, and I always find myself coming back to the same key principles. So, I wanted to put together something useful in one place. If you’re managing a website, writing content, or blogging for a living (or even just for...

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What Our Agency Learned Comparing Google and ChatGPT Search Results

What Our Agency Learned Comparing Google and ChatGPT Search Results

Have you caught yourself opening ChatGPT to search for something instead of heading straight to Google? If you have, we get you. This shift represents something significant happening in how people find information online. Some of us now instinctively reach for AI-powered search tools like ChatGPT and Claude for clear...

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Australia's Social Media Ban for Under-16s What It Means and Why It Matters

Australia’s Social Media Ban for Under-16s: What It Means and Why It Matters

If you've been following the news lately, you've probably heard the unexpected headlines.  Australia just made history, becoming the first country in the world to introduce a nationwide social media banthat prevents anyone under 16 from having accounts on major social media platforms. The law came into...

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How Keyword Stuffing Affects SEO Performance

How Keyword Stuffing Affects SEO Performance

If you’ve just started learning about SEO for your local Sydney business, you’ve probably heard the phrase keyword stuffing tossed around like it’s some kind of forbidden spell. Maybe you were told keywords are important, but no one really explained how much is too much, or what too much...

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Showing your own photos builds a stronger online presence and attracts more attention

Showing Your Own Photos Builds a Stronger Digital Presence and Attracts More Attention

If someone lands on your website, your Google Business Profile, or your Instagram grid today, what do they feel first - connection or caution? It's a split-second judgment, and images do most of the talking. When your brand is represented by the same handful of stock models and glossy illustrations everyone...

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Seven SEO Trends to Follow in 2021

SEO drives more than 1000% traffic as compared to organic social media. Further,  53.3% of all website traffic comes from Google and other search engines. Collectively, Search Engine Optimisation (SEO) attracts consumers to your online platforms in an effective way- but only if you use it right. However, it is...

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How August Boosts Retail Sales in Australia Compared to July

Is August Better for Retail Sales Than July in Australia? Here’s the Data!

It’s no surprise that winter is generally a tough season for shopping. There are no major public holidays like Christmas or Black Friday during July and August in Australia. Also, between June and August, most people tend to spend less, stay indoors, and hold off on buying things they consider non-essentials....

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Everything You Need to Know About Performance Max Campaigns

Everything You Need to Know About Performance Max Campaigns

Performance Max is a campaign type inside Google Ads that automatically places your ads across all of Google’s networks. Instead of choosing just Search or Shopping, your ads can appear across all of Google’s channels, including YouTube, Gmail, Discover, Display, and even Google Maps when linked with location assets. Here’s how...

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