To stay relevant and remain competitive in this digital age, it is essential for business owners to elevate their Search Engine Optimisation (SEO) game. It’s one of the most sustainable and promising ways to boost their brand awareness and dominate a large section of the market share.
If we talk about numbers, Google handles over 8.5 billion queries per day. Therefore, it’s a must to identify and grab the opportunity to drive organic traffic to your website effectively and multiply the chances of winning well-paying customers.
So, which are the most beneficial marketing strategies that you can use?
There are many ways to promote your business online and capture the market. However, in this guide, we’ll focus on rounding all the tried & tested marketing tactics that will take your SEO plan to the next level – let’s dive in.
Drive Traffic to Your Website with Trending Digital Marketing Strategies
To have a prosperous terrain on the online ladder means that you need to up your SEO campaigns.
As mentioned earlier, the best way to achieve viable results is by using various SEO marketing techniques.
Here are some of these techniques that you should embrace, and with the help of a reputable SEO agency in Sydney, you can rest assured of a great-performing website that will attract thousands of potential customers, which translates to more significant sales!
Use Google My Business
If you have a business but no Google profile, then you are hugely missing out. This free tool lets you decide how your business appears when searched online and on Maps.
You can utilise Google My Business (GMB) to get more customers through a simple optimisation trick. It increases your CTR and shows your direct links to your products. It gives you total control of what your company can show on all Google platforms, such as Google Maps.
With it, you strongly influence your local SEO and search ranking, so you can connect with valuable clients from your local area effortlessly. You can take advantage of the extra features Google My Business provides, such as Google Business Profile Posts, to increase the chances of your business ranking high on local search results.
Utilising Google Ads Campaign
Google ads are also a powerful tool to boost your SEO game. Also known as Google Adword pay-per-click advertising, Google Ads campaigns allow your business to display ads on Google search results so that when potential clients search for a specific item, your page is among the first to be recommended.
Now, even if you use a Google Ads campaign, your page will not automatically rank on the first page. You need to incorporate valuable and relevant keywords that your potential audience will most likely use when researching certain items online. Besides, you need to have high-quality ads and a great linking strategy.
The good thing with Google AdWords is that you can tell how many people visit your website or click the posted ads. This way, you can know the way forward in terms of incorporating better keywords to increase traffic to your site. Also, you can customise your Google Ads at any time so that they reach a specific group
LinkedIn is a gold mine, and if you are a website owner or have a business, take advantage of this platform. When done right, LinkedIn can boost your SEO and deliver outstanding results for your business. Another great thing about this platform is that you do not need money to be hosted.
You can boost your SEO game on Linkedin by first growing your LinkedIn connections each day. Also, make a point of withdrawing requests for those unwilling to connect with you. Also, encourage your connections to engage with the content you post.
Encouraging people to engage with your content will see an increase in the branded searches for your company. Also, you want to post content on your site as frequently as possible. And Not just any content; ensure that it is well-researched and written. Once this is in check, you will see an incredible increase in the number of visitors to your profile, and that’s the ultimate goal of taking advantage of LinkedIn to up your SEO game.
Even though LinkedIn is a great tool to tap into the SEO potential of your business, many people are still unable to navigate through it well. You don’t have to worry anymore because, with the help of an SEO digital agency, they will help you increase your engagements and traffic to your LinkedIn profile, boosting your sales. So take the chance now and see yourself receiving more clients using Linkedin correctly.
Social Media Marketing
We all know that social media assists with amplifying your engagement and building stronger relationships with clients, but it does not stop there! Social media as a marketing strategy can boost your SEO when done right!
Look at it this way: there is something known as social media SEO. This is an SEO technique that allows you to optimise your social profiles in a way that you will be able to attract potential clients as they search for products or services online. Your SEO technique for social media should be geared towards finding the right audience for your brand and ensuring that during their search, they get the products they would buy.
Social Media Marketing (SMM) and SEO work hand in hand with each other. The first one allows people to discover new content, while the latter is meant to bring in traffic from people looking for related searches in your social media posts.
While using social media, you need to use better keywords on your posts while marketing and use the correct meta tags. These two things will lead potential clients to your site in case they are looking for something similar to what you are offering.
A leading SEO agency in Liverpool or near you can help you navigate through social media and use it to not only build long-standing relationships with your clients but also get significant traffic to your page.
Summing up, effective marketing strategies are vital in enhancing your SEO game and do justice in ensuring the success of your website. You should, therefore, leverage the above mentioned techniques to boost your online presence. To navigate these strategies successfully and achieve optimal results, partnering with a reputable SEO agency, such as Netplanet Digital, is essential. Upgrade your SEO strategies today and witness increased engagement, traffic and, ultimately, more significant sales. Book a free discovery call with us today!