E-commerce SEO, or search engine optimisation, refers to the process of optimising an online store’s product pages, category pages, and website in order to increase organic traffic from search engines like Google. The aim of e-commerce SEO is to improve the visibility of a website and its products in search engine results pages (SERPs) by targeting relevant keywords and phrases that potential customers may use to search for products online.
E-commerce SEO involves a range of tactics, including on-page optimisation of product descriptions and metadata, technical optimisation of website structure and code, creating quality content, building backlinks, and engaging in social media and other marketing channels to promote the website and its products. Successful e-commerce SEO requires a deep understanding of the target audience, keyword research, and ongoing monitoring and optimisation of website performance metrics.
Online store based in Sydney that sells organic hair care products
Here’s an example of how e-commerce SEO could be applied to an online store based in Sydney that sells organic hair care products.
The online store in question sells a range of organic hair care products, and is based in Sydney, Australia. One of the key categories of products that the store offers is hair care, so it is important to optimise the category page for this keyword.
On the hair care category page, the store should include a well-written, keyword-rich description of the category that includes variations of the term “hair care” (e.g. “organic hair care”, “natural hair care”, etc.). The category page should also include high-quality product images, as well as product names, descriptions, image alt attributes and prices.
For example, if the online store offers a specific product called “Organic Hair Care”, the product page should be optimised for that keyword as well. The product page should include a descriptive title tag and meta description that includes the product name and related keywords, such as “organic hair care products”, “natural hair care solutions”, and “chemical-free hair care”.
The product page should also feature high-quality images of the product, as well as a detailed description that highlights the benefits of using organic hair care products.
Finally, the online store should engage in off-page optimisation tactics, such as building backlinks from relevant websites and social media platforms, in order to increase the visibility of the website and its products in search engine results pages. By using these ecommerce SEO strategies, the online store can attract more organic traffic and generate more sales from customers in Sydney and beyond who are looking for high-quality organic hair care products.
Is Website Design Important for SEO?
Web design is very important for a number of reasons. First and foremost, web design can have a significant impact on user experience. A well-designed website will be easy to navigate, visually appealing, and provide a positive user experience. On the other hand, a poorly designed website can be frustrating to use, difficult to navigate, and can ultimately drive users away. A website that looks professional and visually appealing can help to build trust with potential customers and convey that the company is credible and trustworthy.