Digital Marketing Blog

Explore the Netplanet Digital Blog, a hub designed for small to medium business owners and industry professionals across Sydney and Australia. Whether you're a marketer, developer, designer, or content writer, find practical insights, expert advice, and the latest strategies in Website Development, SEO, Google Ads, Social Media, Graphic Design, Branding, Content Marketing and more to elevate your digital efforts.
Quick Guide to DNS and Command-Line Tools

Quick Guide to DNS and Command-Line Tools

Navigating the internet is something we often take for granted. We input an address into the browser and think nothing of how or what it takes for our device to find that website’s location online. Behind every website you see, there’s actually a complex system whose primary duty is to...

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Instagram Marketing

How to Reach Your Target Audience on Instagram

Instagram is the world’s third most-used social platform. It has gone from being the social media platform for travel pics and food snaps to a full-blown marketing powerhouse.  If you're a small business owner trying to make your mark on the platform, reaching the right people can...

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What is Paid Social Media Advertising?

What is Paid Social Media Advertising?

Take a look around any Sydney train during the morning commute and you’ll spot one thing most people have in common: they’re glued to their phones, scrolling through social media. And it’s much the same at lunchtime, with many refreshing their LinkedIn feeds to catch up on what’s new. Fortunately -...

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Smart Ways to Plan Your Business Website Design in Australia

Smart Ways to Plan Your Business Website Design in Australia

There are a million and one web designers out there. Some promise the world for $900. Others charge $100K and still hand you something that doesn’t move the needle. Sure, the designers themselves are partly to blame, but here’s where most businesses get it wrong: they jump straight into hiring a...

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Why “Viral” is Overrated: Building Sustainable Social Growth This Year

Why “Viral” is Overrated: Building Sustainable Social Growth This Year

Many brands believe that going viral is the key to success, but while a single viral post may bring thousands of views, it rarely leads to long-term engagement or brand loyalty. The reality is that viral moments might bring a short burst of attention, but they don’t guarantee lasting relationships...

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Winning SEO & Online Marketing Keywords for Furniture Stores in Australia

Winning SEO & Online Marketing Keywords for Furniture Stores in Australia

Uh, where to start? The world of furniture is huge!  Furniture is a broad term - it covers everything from home essentials to office setups and outdoor spaces. Whether you're looking for a stylish sofa, a sturdy office desk, or a built-in wardrobe, furniture plays a crucial role in every setting.  In...

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10 WordPress Website Maintenance Tips and Tricks

Top 10 WordPress Website Maintenance Tips and Tricks

If you’re reading this post, you most likely own or are about to own a WordPress website. WordPress is one of the most popular CMS platforms for website owners. It is easy to install, use and navigate, but sadly, it is also an easy target for notorious hackers. Last week,

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Basic SEO Practices Checklist for Bloggers

Short On-Page SEO Checklist: Title, Meta Description and SEO Best Practices

G’day everyone! I’ve been exploring SEO across different sources for ages, and I always find myself coming back to the same key principles. So, I wanted to put together something useful in one place. If you’re managing a website, writing content, or blogging for a living (or even just for...

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