Digital Marketing Blog

How-to-Create-PPC-Ad-Content-That-Converts

How to Create PPC Ad Content That Converts

PPC ads are a crucial aspect of online advertising, with an average conversion rate of  2.35%. An effective PPC copywriting can help capture more clicks and high traffic. After all, delivering relevant information to the audience in a few words is the best way to increase brand awareness, boost sales, and enjoy a competitive advantage. However, to achieve this, you must learn the hacks that will compel your customers to click and explore what you have to offer. Today, we have [...]

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how-can-digital-marketing-help-you-grow-your-business

How Can Digital Marketing Help You Grow Your Business?

With time and technology advancements, businesses have shifted their approach to reach customers. Taking a few steps back from traditional marketing, they have brought a new and evolved face in the marketing world - digital marketing. Digital marketing strategies are focused on capturing a growing and lucrative online marketplace. By employing the methods effectively, businesses can give a tough fight to competitors. Moreover, they can experience significant growth in their business enhancing their web presence. You don’t have to believe us, [...]

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Our team at Netplanet Digital is focused on providing you with complete SEO services - from creating a marketing strategy to measuring it, we can do it all for you. Get in touch with our trained professionals here to discuss your next SEO campaign.

Top 7 SEO Metrics to Track Your Campaign Performance

Search Engine Optimisation (SEO) is a wonderful marketing tactic to achieve higher website traffic and brand awareness. It is a proven way to rank higher in SERPs and measure the campaign performance - something that will help you identify new opportunities and prevent possible threats. Whether it is about rankings, traffic, engagements, leads, revenue, or orders, SEO metrics give you a deep insight into your marketing efforts. These stats will provide you with all the required data you will be [...]

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WordPress is the most popular Content Management System (CMS), providing a content framework for over 30% of websites. Owing to its popularity, hackers have also taken a keen interest in WordPress websites. Hence, ensuring the security of your site should be your utmost priority. If you want to enhance your website security, here are a few steps that you should follow: Choose a Dependable Hosting Company The easiest way to ensure the safety of your website is by going with a dependable hosting company. In the beginning of your career when you are more focused on saving money, you might be tempted to go for a cheap hosting provider. However, do not give away to this temptation as it can cause major hurdles down the road. There are high chances of your data being completely erased and your URL could redirect somewhere else. Hence, consider a good investment to pay a little bit more for a good hosting company to ensure additional layers of security on your website. Also, with a quality hosting company, you can amp up your website speed. Don't Use Null Themes WordPress premium comes with more professional and customisable options than a free theme. Now, you might not agree with what you are paying for. Let us tell you, premium themes are developed and coded by high skilled professionals. These go through plenty of tests and checks before coming out for you. Furthermore, these come with no restrictions on customising your theme and you will get complete support if something goes wrong on your website. Can you get all of this with the nulled theme? A lot of websites offer cracked or nulled themes or hacked versions of premium themes by illegal means. These can be highly dangerous for your website. While attempting to save a few bucks you may end up destroying your database. Install WordPress Security Plugin We understand that checking your website regularly for malware and security can be time-consuming. Unless you know a little coding and you can detect malware based on the code, you don't need additional security. However, there are most of the folks out there who know nothing about this process. WordPress security plugin is for such people who wish to ensure their website security, scan for malware and monitor your website 24x7. This plugin offers security activity auditing, file integrity monitoring, remote malware scanning, blacklist monitoring, effective security handling, website firewall (for premium members), and so forth. Create a Strong Password Passwords are a crucial part of your website security yet overlooked. If you are someone who is used to plain passwords like abc123 or 123456, you need to check your password pronto. While this password may be easy to recall, it is also easy to guess. Any advanced hacker can easily crack your password without any hassle. Hence, it is important to create a complex password or go for the auto-generated one. WordPress being the most popular content management system is prone to hacking through malware. Hence, it is important to ensure the safety of your website by keeping it in order and following the necessary steps. We hope this article helped to give you an insight into the security features. If you need any further insights or assistance to secure your WP website, get in touch with our experts. We’ll help you design and maintain your digital asset and keep you ahead of the competition - start with a free 30-minute consultation today.

WordPress Security- Everything You Need to Know

WordPress is the most popular Content Management System (CMS), providing a content framework for over 30% of websites. Owing to its popularity, hackers have also taken a keen interest in WordPress websites. Hence, ensuring the security of your site should be your utmost priority. If you want to enhance your website security, here are a few steps that you should follow: Choose a Dependable Hosting Company The easiest way to ensure the safety of your website is by going with a dependable [...]

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Six Tips to Make Your Business Website More Crawlable

Six Tips to Make Your Business Website More Crawlable

Know how to make your website Google-friendly with smart SEO-approved tactics! Next time when you visit a brick and mortar store, take a good look around. You’ll notice a pattern - that all the products are placed in a manner that customers can find them easily and make a quick purchase. For example, in grocery stores, the most profitable products are placed at the level of the customer’s eyes. In clothing showrooms, the most trendy and attractive apparel is displayed through [...]

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Guest Blogging - Top 5 Reasons to Get Started

Guest Blogging – Top 5 Reasons to Get Started

Google authorship, bigger audience, or thought leadership – sounds like something you want? The pathway that will give you all of it is GUEST BLOGGING! Guest blogging has been an underrated strategy for many marketers in the digital sphere. The biggest reason is the counterproductive mindset when marketers are asked to deliver content for other websites. Yet it is one of the most successful marketing strategies that help attract massive traffic from different niches. Today, 60% of the blogs write 1-5 guest [...]

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Secret Hacks to Create Stunning Website Designs

7 Hacks to Create Stunning Website Designs

The saying- ‘You never get a second chance to make a first impression is one of relevance and importance as any business owner, particularly when talking about your brand’s website. As one of the primary initial touch-points between you and your potential consumer, your website’s first impression is crucial in ensuring you capture your audience’s attention. The average attention span of an adult in 2021 is 12 seconds, and this is number is decreasing with each younger generation. If [...]

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Everything You Need to Know About Google Maps Marketing

Everything You Need to Know About Google Maps Marketing

In today’s modern age, maintaining a positive online presence is essential to all businesses. It keeps your business relevant and accessible for users. In fact, prospective customers are often hesitant to deal with businesses with little or no online presence. Fortunately, Google Maps has made it simple and convenient for businesses to mark their online presence. When used correctly, Google Maps helps your customer to find you on Google, look for your store/office location, get driving directions and many other [...]

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How to Write Powerful Instagram Bios

How to Write Powerful Instagram Bios?

Instagram - how we all love this social platform! From checking reels, to sending hearts, and sharing photos and videos, Instagram provides us with one of the best channel to engage with the community and seek some easy entertainment. However, in these competitive times, brands are now using this powerful platform to build awareness and strategically connect with their target audience. If you too want to grow your IG fandom, it is a must for you to invest time into planning [...]

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5 Smart Ways to Use Case Studies in Your Marketing Campaigns

5 Smart Ways to Use Case Studies in Your Marketing Campaigns

Marketing provides plenty of ways to engage prospects and turn them into customers. However, with too many options, it becomes difficult to determine the best one. A case study is a form of content that is constantly leading the field. Here’s how you can leverage this powerful content marketing material to build credibility and win more customers. According to a study on B2B buyers, 71% of buyers in the awareness stage and 77% in the evaluation stage consider case [...]

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Here are some qualifying factors for you to decide the best marketing platform for your B2B Marketing.

LinkedIn or Facebook – Which is better for B2B Marketing?

As a digital marketer or an entrepreneur, it's an everyday test to choose between LinkedIn Marketing and Facebook Marketing for B2B brands. In any case, having all conversion analytics close by, it is challenging to decide on the best marketing approach. Without an appropriate analysis and steady information, this decision is considered to be simply luck. If we simply look exposure Facebook has more than 2 billion active users and is way ahead of LinkedIn in comparison. It appears to [...]

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7 Secret Hacks to Create Stunning Website Designs

7 Secret Hacks to Create Stunning Website Designs

The saying- ‘You never get a second chance to make a first impression is one of relevance and importance as any business owner, particularly when talking about your brand’s website. As one of the primary initial touch-points between you and your potential consumer, your website’s first impression is crucial in ensuring you capture your audience’s attention. The average attention span of an adult in 2021 is 12 seconds, and this is number is decreasing with each younger generation.  If [...]

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