Digital Marketing Blog

5-linkedin-marketing-tips-to-support-your

5 LinkedIn Marketing Tips to Support Your

LinkedIn is one of the most sought social media platforms especially for those looking for a job or the ones who wish to establish their small business. Looking at its popularity and demand, you need to focus on such strategies that can fetch results from the platform. Unlike other social media platforms, LinkedIn combines social media into a professional setting. Thus, allowing you to increase your company sales or bring traffic to your website. It is so far the best [...]

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7 Effective Tips to Create a Stunning Brochure Design

Are you looking for ways to create a stunning brochure design? Do you wish to grab the attention of your audience in no time? We are here to help. Here are the 7 amazing tips to elevate your brochure from good to great. Let's get started. Tips to Create an Impressive Brochure Design Know Your Purpose Before You Begin When you begin to think about designing your brochure, ask your clients why do they need one? What makes them think that brochures can be [...]

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website-seo-optimisation-sydney

7 On-page SEO Tactics to Improve Your Search Performance

Understanding Search Engine Optimisation (SEO) is imperative to fundamentally build your traffic and brand awareness. At this moment, a large number of individuals are searching for content much the same as yours. You can help them discover it by turning into an SEO master. As per HubSpot, 80% of a site's traffic starts with an inquiry question. That is the reason SEO is so significant. Keeping steady over SEO takes a ton of exploration and experimentation. Google's algorithms are continually refreshed so [...]

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-content-marketing-hacks

5 Useful Content Marketing Hacks

In this competitive age, most businesses rely heavily on content marketing to win customer’s trust, improve their sales, and create a dominant brand name in their industry. However, posting repetitive and vague content can’t do much in your favour. It is a must to produce and distribute relevant copies that focus on engaging specific target users. Such content can ideally assist marketers in converting traffic into profitable customer response. If you are looking to ramp up your content marketing efforts, there [...]

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5 Smart Ways to Optimise Your Website for Lead Generation

5 Smart Ways to Optimise Your Website for Lead Generation

For small businesses, having a high-converting website is a must to sustain a highly competitive market. The website/eCommerce store should be designed strategically to engage the visitors and convert them into well-paying buyers. Further, the website should have the SEO elements in place so that Google and other search engines can crawl the pages and help you attract more unique visitors. Now, optimising a website for lead generation can be a little challenging in the first place, but some smart tips [...]

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PPC Marketing

7 Common PPC Mistakes (And How to Avoid Them!)

Pay-Per-Click advertising can be a very effective way to reach customers only if it is handled correctly. Otherwise, it will be an expensive waste of time for the organisations. If you are struggling with managing your PPC campaign, it might be because you are making the following seven common mistakes: Common PPC mistake # 1: Narrow keyword groups Many companies prefer using a narrow list of keywords, particularly in one ad campaign. The better option is to use a large variety of [...]

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WordPress maintenance

Why is WordPress Maintenance Necessary?

Isn’t it a wonderful feeling when you set up a website just the way you wanted it? The website design, content, graphics, aesthetics, feel, colour, style - everything is screaming your business values. It’s set really well and you’re relaxed that you can go back to focusing on your business. However, this can be a mistake. A website requires regular updation and maintaining it is important in order to keep it seamless. One of the many aspects of a website [...]

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SEO Strategy in Sydney

Seven SEO Trends to Follow in 2021

SEO drives more than 1000% traffic as compared to organic social media. Further,  53.3% of all website traffic comes from Google and other search engines. Collectively, Search Engine Optimisation (SEO) attracts consumers to your online platforms in an effective way- but only if you use it right. However, it is getting harder and harder every year to outrank the competitors. Now marketers need more sustainable strategies to stand out from the crowd and attract more potential customers. To help you build [...]

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5 Instagram Marketing Mistakes to Avoid

There’s no denying that Instagram has emerged as one of the best promotional platforms for modern-marketers. They target the huge chunk of people soaking Instagram feed for hours and hours to sell products and build positive brand awareness. However, many of these marketing experts fail to leverage the platform to its full potential. They make some naive Instagram marketing mistakes and end up getting below average results from their IG campaigns. If you want to ace Instagram marketing, make sure [...]

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5 Reasons to Embrace Paid Social Media Advertising

As per the latest trends, marketers are allotting a large share of their budget on social media advertising - they are likely to spend $102 billion by the end of 2020. Amongst many paid marketing solutions, paid social media campaigns are rated as an effective way to target your ideal audience. It’s a powerful marketing model and way different from traditional advertising. It lets you leverage advanced techs like big data and machine learning to build brand awareness, generate more [...]

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What is Display Advertising? How to Get Started?

Hearing all the buzz about display advertising and want to know what it is? Let us explain. Display advertising is a method in which online paid advertising is done in some designated areas of websites, social media platforms, or applications. It can be in the form of eye-catching banners, flashes, texts, images, videos, or audios. The purpose of display advertising is to drive the audience to take your specific desired actions. How to get started with display advertising? Lately, display advertising is emerging [...]

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3 Landing Page Optimisation Tips to Boost Your Conversions

Today, the world seems to have embraced digital transformation. From conglomerates to local merchants, all are using websites, social media, and online marketing strategies to attract their ideal customers. If you too are one among these, you must have heard about the importance of landing page optimisation. It refers to the process of improving or optimising the elements of the landing page to increase conversions. In this process, instead of creating or changing the entire webpage, you strategically tweak certain [...]

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5 Tips to Create a Click-Worthy CTA

CTA - The Call To Action is usually a short, crisp collection of action verbs. If you think about it, it’s a bridge between your marketing efforts and sales. If you do it right, a compelling CTA copy rings right at the point in the minds of the customer and you gain a sale. All you need to do is get the viewers to click at the CTA. Well, that’s the whole task, isn’t it? Here are a few smart tips [...]

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facebook marketing

5 Ways to Use Facebook Marketing to Promote Your Brand

If we talk about social media, Facebook holds the #1 position without any fault. The platform offers a creative space where people can connect with friends, join a community of like-minded folks via groups, and promote their business to boost their bottom line. Talking about the last part of the above statement, you can see a lot of businesses growing and thriving by gaining popularity on Facebook. It is only through self-interaction with customers that can get you to the [...]

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How Facebook Events Can Help SMBs Thrive Better?

If you are a business owner, you might have noticed how other businesses have jumped into the social media trend. Many are leveraging Facebook, Twitter and other social networking platforms to better target their audience and boost their market performance. Well, nobody can deny that social media marketing has emerged as a perfect solution to nurture sales and engagement. It helps in reaching potential customers in the most efficient and cost-effective manner. One of the most effective tools to promote your [...]

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5 Significant Benefits of Content Marketing

5 Significant Benefits of Content Marketing

Content is king - that’s what they say. And you know what, they are right. Content marketing is the most effective tool to build brand awareness and nurture new leads. It can help you attain maximum online visibility and establish yourself as a dominant name in the industry. It’s well-known that content creation and distribution has helped several companies to skyrocket their sales and nurture engagement. However, if you are indecisive about investing in this marketing tool, take a look at the [...]

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Website Design Tips

Five Web Design Best Practices

With the boom in digital marketing, there’s been a significant rise in the number of businesses adopting websites. While it’s a great start, people need to keep in mind that this is just the beginning! To gather leads and attract the audience, website optimisation is important. Web design plays a major role in optimisation. It, apart from defining the look and feel of your business, leaves a long-lasting impression on the users’ minds. A study shows that over 92% of people let [...]

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Google My Business

How Can Google Maps Help Your Small Business

In this tech-savvy age, sidewalk signs and mailed-out coupons are not effective enough to draw traffic to your place of business. If you want customers at your store, you need to make them aware of where to go first - and that’s when you need Google Maps. If you talk about local marketing, there is no go-to tool better than Google Maps. Adding Google Maps to your marketing strategy is the most efficient way to get the maximum footfall. Here are [...]

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How to Generate More Leads Online?

How to Generate More Leads Online?

Winning more customers online and retaining them is not easy. The competition is rising with each passing day, and customer expectations are also changing with the ever-evolving marketing trends. Today’s customers expect a lot more than your products and services - they look for reasons to trust your brand. You need to establish a dominant industry presence with persuasive web and social media strategies to generate more business. Today, we have listed down some tried and true tips that can help you [...]

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graphic design

Seven Graphic Design Mistakes to Avoid

Graphic design is a mindful skill that involves a lot of work - from company research to illustrating a solid brand image, all has to be done in a clean and precise manner. Well-grounded graphics can portray a company into a trustworthy brand in front of the potential market. On the other hand, even a minor mistake in logo design, colour selection, or poster quality can ruin your branding game. You may have noticed the logos and graphics of conglomerates steal [...]

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Must Knows Technical SEO

The Must-Knows of Technical SEO

You all might be knowing about the visible elements of on-page SEO, but have you ever imagined what happens behind the scenes? In this blog, we are going to get you acquainted with the hidden aspects. By hidden aspects we mean, technical SEO that deals with the technicalities of the website. It is because of technical SEO only that you and your audience can see and experience your website. Let’s get started. What is Technical SEO? Technical SEO is the process [...]

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Digital marketing strategy

Five Visual Content Types to Use in Your Content Marketing Strategy

The world wide web is getting more complex by each passing day. The content you publish has to compete with a thousand other assets to capture the attention of the target audience. There are fair chances of your content to get lost into the shuffle of content- resulting in little to no user attention. To avoid the situation, you need to share attractive and more engaging content that satisfies the search intent of the user. For that, you need to identify [...]

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SEO Strategy

What is Keyword Cannibalisation and How to Avoid It?

Do you have different pages targeting one keyword? If yes, you are doing more harm to your website than good. You might have heard about a common misconception that you stand a better chance to rank if you target the same keywords in different web pages. But, the fact is, it has an exactly opposite effect as you are competing with yourself. As a result, you have low CTR, low domain authority, and lower conversions, which is disastrous for your [...]

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Logo Colours

Psychology Behind Logo Colours – Select the Right Colour for Your Brand

You love black. Your phone case is black. Your cubes are black. You are wearing all black. But do you also need your logo colour to be black? Not exactly, right? Different colours have a different personality and meaning, and logo colour tells a lot about your business, its values and vision and overall company culture. Thus, selecting the right logo colour is important to convey the right business message and attract the ideal set of customers. When a professional designs [...]

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Managing Google Ads in Sydney

How Google Ads New Custom Intent Audiences Can Benefit You?

Google Ads ex Google AdWords has made paid advertising a robust experience for its Display Network advertisers. Their new feature - Custom Intent Audiences is solely designed to provide advertisers with audiences who seek information and later make a purchase. To put simply, Custom Intent Audiences help advertisers to target people with a buying intent. These people are already consuming content about your product line and later make a purchase. That means you pay for clicks that add to your [...]

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Five Easy Steps to Reach Your Target Audience on Instagram

Five Easy Steps to Reach Your Target Audience on Instagram

It is no more a mystery that social media is the perfect platform to generate leads, nurture engagement, and connect with customers. Brands ensure to maintain an active social presence to keep new leads coming their way while building a loyal community of followers. Among all social media platforms, Instagram is somewhat ruling the roost. With over 1 billion active users, this American social networking service is a go-to channel for building a personal brand or promoting your products/services. No [...]

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7 Must Have Features of Your Homepage

7 Must-Have Features of Your Homepage

Are you looking forward to increased visibility, massive traffic, and better profit margin? Make sure you invest some of your time, money, and effort on creating a stunning visual identity. By visual identity, we mean your website which contributes a lot to the digital economy. It creates an impression of your online store and reflects your ideology. You can’t afford to take your homepage lightly, beautifying your homepage is an investment which can make or break your business. Have a look [...]

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SEO checklist 2020

Checklist for Your Technical SEO and On-page SEO

The search engine giant Google aims to give a robust user experience to its searchers when they land on your website. Your site engagement and the time people spend reading your content, tell Google that the users are satisfied with your website. This is what on-page SEO is meant for. It optimises the content on your website pages to educate and guide your visitors throughout their navigation on your website. If you want Google bots to crawl through your pages, make [...]

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Four Easy Steps to a Build Facebook Marketing Strategy

Facebook marketing tops the list when it comes to leveraging social media. A massive audience base, cutting-edge tools and techniques for marketing, commendable paid advertising, and whatnot - the model has everything that’d help you drive more engagement and conversions. When billions of active users are consuming content to make a buying decision on Facebook, what else do you need to boost your business revenue? But there’s one thing that you need to develop - a goal-oriented and result-driven Facebook Marketing [...]

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New Directions Psychology – Our Latest Psychology Website Design Project

Every once in a while, we come across websites that genuinely catch our attention. Whether it is the usability, design, aesthetics, navigation, or colour palette, everything delivers some value which makes the site a masterpiece in its industry.  We at Netplanet Digital aim to build such websites to ensure that our clients get maximum benefits from their digital investment. Over the years, we have developed our expertise in creating sharp and responsive websites for multiple niches, and psychology website design [...]

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