Digital Marketing Blog

23Nov23/11/2023

Are Google Ads Worth It For Your Small Business?

You have probably come across the word Google Ads, as you navigate the online platforms. Google Ads are an effective way to make your company’s website visible on Google and generate excellent traffic, which later translates into conversions. Now, a question most small businesses might be eager to ask is, are Google Adwords worth it? Are they confined to larger businesses, or can an upcoming company use them? Frankly, the answer to this is varied, and to kick it off, every...

By Netplanet DigitalDigital Marketing, PPC - Pay Per Click Newssmall business marketing, ppc ads, google advertising, ppc, google ads

08Nov08/11/2023

Every Business Should Have a Website

As a society - we’re in an era when businesses have massive opportunities to leverage cutting-edge technologies and thrive in their industry. From posting engaging blogs & social content in minutes using ChatGPT to upgrading the retail experience using virtual try-on, a lot is going on around to attract and engage new customers. However, many small and mid-sized businesses shy away from embracing technology - they are still held captive by the traditional methods of lead generation. Most of these businesses rely...

By Netplanet DigitalContent Marketing, Digital Marketing, Social Media Marketingpaid social ads and search engine marketing, business web development company, corporate website development, digital agency sydney

17Oct17/10/2023

Why Your SEO Sucks! Here’s What’s Missing

In the fiercely competitive digital landscape of today, having a strong online presence is crucial for businesses of all sizes. Search Engine Optimisation (SEO) plays a pivotal role in this quest for online visibility. Yet, despite its importance, many businesses find that their SEO efforts fall short of the desired results. If you're struggling to make headway with your SEO strategy, you're not alone. Whether you're a local business looking for a digital marketing agency or local seo company, these...

By Netplanet DigitalContent Marketing, Digital Marketing, Social Media Marketingdigital marketing, digital marketing agency, content marketing, social media marketing

09Oct09/10/2023

What’s the Difference Between Content Marketing and Social Media Marketing

Content marketing and social media marketing are words often used interchangeably. While they may seem similar, they hold vital differences despite their similarities. The two aim to engage and attract customers online, but they are largely different. Here’s the most simple, yet succinct distinction: Content marketing primarily involves creating compelling content and distributing it across various channels to establish authority and build relationships. On the other hand, social media marketing revolves around utilising social media platforms to increase brand visibility and engagement. Want...

By Netplanet DigitalContent Marketing, Digital Marketing, Social Media Marketingdigital marketing, digital marketing agency, content marketing, social media marketing

12Sep12/09/2023

How to Boost Organic Traffic with SEO?

Finding ways to boost traffic to your brand-new Custom web design can be more than a challenge. The lead scraping, social media flouncing, and navigating the tricky interface of a hundred different dated applications or online tools that promise total marketing success, when the best you’ll get is a few dud leads can be exhausting. Instead of investing a tonne of money into a website with high expectations, and then trying to manage the advertising and marketing yourself, utilise these...

By Netplanet DigitalDigital Marketing, SEO NewsDigital branding, custom website development company, professional website builder company, SEO Experts, SEO, digital agency western sydney

08Sep08/09/2023

How Can Video Marketing Grow Your Business?

Content is king. If you’re even remotely interested in marketing, you have heard of video marketing. However, the definition of what works as content has changed over the years. If we recap a few years, blogs and articles were the showstoppers. Rightly so, they did a pretty good job at informing and engaging the readers. However, the advent of YouTube made people realize there exists a better way of consuming information than text. It’s videos! In 2022, video marketing was the number one form of...

By Netplanet DigitalDigital Marketing, Social Media MarketingCustomer relationship management, Digital branding, custom website development company, competitive digital world, professional website builder company, brand building, digital agency western sydney

16Aug16/08/2023

5 Must-Know Benefits of Integrating a CRM into Your Website

In the dynamic scene of digital marketing in Sydney, a CRM system plays a pivotal role as a powerful software designed to revolutionize customer relationship management. In simpler terms, CRM, short for "Customer Relationship Management," acts as a group of essential tools that enable sales and marketing professionals to gain deeper insights into their customers. With this advanced software, you can effortlessly store valuable customer data, including user behavior, tenure with your business, purchase history, and sales interaction notes. This valuable...

By Netplanet DigitalDigital MarketingCustomer relationship management, Digital branding, custom website development company, competitive digital world, professional website builder company, brand building, digital agency western sydney

14Jul14/07/2023

Digital Branding – Our Guide to Leaving an Online Impression

In the fast-paced digital era we live in, where technology and consumer behaviour are constantly changing, digital branding has emerged as a fundamental driver of success for emerging businesses. Digital branding is the marketing process of creating a distinct and consistent identity across your digital channels to establish a strong online presence and engage with a target audience. Digital branding is vital to differentiating your business with a unique identity in a crowded digital landscape. By creating and staying consistent...

By Netplanet DigitalDigital MarketingDigital branding, local seo company, custom website development company, enhance campaign performance, game-changing advertising platforms, competitive digital world, professional website builder company, brand building, digital agency western sydney

15Jun15/06/2023

The Power of Web Design and Its Impact on Your Audience

In this digital age, users’ attention span is a scarce commodity, and the competition is fierce. Your strategy needs to be perfectly executed to engage, inspire, and convert your audience. If not, your audience won’t blink twice before abandoning your website. And it’s an exceptionally bad sign as 88% of online consumers are less likely to return to a site after a bad experience. Fortunately, there is a weapon that can help you enhance your user experience - web design. A thoughtfully...

By Netplanet DigitalWebsite Design & Developmentlocal seo company, custom website development company, enhance campaign performance, game-changing advertising platforms, competitive digital world, professional website builder company, digital agency western sydney, google ads

11May11/05/2023

Google Ads: Broad Match is Broader than Ever!

In today’s fiercely competitive digital world, Google Ads has emerged as one of the game-changing advertising platforms for businesses. Whether you own a small business or a global enterprise, this paid platform offers a range of options to reach your target audience within your budget. No wonder Google Ads is marketers’ preferred platform to make a big impact with their ads and campaigns. Not to mention, Google keeps rolling out new updates to enhance campaign performance. Recently, Google ads' broad match keyword...

By Netplanet DigitalDigital Marketing, PPC - Pay Per Click News, SEO Newslocal seo company, custom website development company, enhance campaign performance, game-changing advertising platforms, competitive digital world, professional website builder company, digital agency western sydney, google ads

12Apr12/04/2023

Top 6 Benefits of Hiring a Professional Web Design Agency in Sydney

The idea of running a successful business is one thing, and actualizing it is another. Today, if you want your business to flourish and compete with others in your market, you will need a strong online presence. This brings us to the topic of the day – custom web design. In this digital age, building a website showcasing your products & services should be your top priority when starting a business. Good web design becomes even more important when you have been...

By Netplanet DigitalDigital Marketing, SEO Newscustom web design and development, Sydney digital agency, custom web design company Sydney, website design service, responsive web design Sydney, responsive web design, custom web design, Search Engine Optimisation

06Apr06/04/2023

Get Ahead in the Australian E-Commerce Market with Proven SEO Tactics

E-commerce SEO, or search engine optimisation, refers to the process of optimising an online store's product pages, category pages, and website in order to increase organic traffic from search engines like Google. The aim of e-commerce SEO is to improve the visibility of a website and its products in search engine results pages (SERPs) by targeting relevant keywords and phrases that potential customers may use to search for products online. E-commerce SEO involves a range of tactics, including on-page optimisation of...

By Netplanet DigitalDigital Marketing, SEO Newse-commerce SEO, online shop, online store, Ecommerce, SEO