Digital Marketing Blog

SEO Website Audit in Sydney

Your Website Needs an SEO Audit. Here’s Why.

Is your website not ranking well in the search results?If yes, there could be several factors responsible for your website’s below-average performance. It could be due to site architecture, engagement, fewer backlinks, low keyword intensity, or duplicate content. If left unnoticed, these issues can change your website from the best to worst in a few months.This is the reason why it is essential to identify your website's weaknesses and work on them to make the most out of your [...]

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Digital Marketing

Not! Another Story About Mobile Digital Marketing

Today, a majority of people are glued to their smartphones.They rely on these beloved pieces of technology to keep a tab on emails, follow world news, and interact with their family and friends on social media.As per studies, a mobile phone user spends about 69% of their time using their device. If you think like a marketer, these stats are enough to suggest that you need to have a customer-centric mobile marketing strategy to stay ahead in the market [...]

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What are Progressive Web Apps (PWAs)? Are They Worth the Investment?

When you plan to build an app, you might find yourself at a crossroads whether you should make it web or native.On the one hand, web apps are easier to share via links, and people tend to use them directly where they don’t need to get into the hassle of installing anything. They happen to be multiplatform, and the reach of such apps are far and wide.On the other hand, native apps are easier to access on your device; [...]

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Tips to Optimise Your Website for Voice Search

Five Tips to Optimise Your Website for Voice Search

Surely, you are using a voice search on your phone and laptop. But, have you optimised your business website for voice search?With changing time and trends, marketers too should change their conventional methods of attracting online traffic and leads. They should adopt emerging technologies and keep up with consumer behaviour to achieve their marketing goals.Coming back to point, this is the era of voice search, and you should also make your way with it. With the popularity of phone [...]

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seo strategy small businesses need support shop local small business

What is the Significance of Google My Business Listing?

Google My Business or GMB is a free tool created for businesses to develop their online presence across the internet.Looking at today's scenario, creating an online presence is crucial to the success of any business or enterprise. With the aid of GMB, you can target various websites of Google suite including Google search, Mobile search, Local search, and Google Maps. If you are struggling to build your sound online presence with various SEO services, listing your local business in [...]

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content marketing

Three Content Marketing Myths You Should Not Believe

Content marketing is always an in-demand service. It’s a great way to promote your brand & services and create a loyal customer base.It’s also one of the smartest ways to educate your audience and influence their buying decisions.However, despite being well-aware of the importance of content marketing, many brands struggle to devise their content strategies and bring them into effective action. As per a survey from the Content Marketing Institute, only 42% of companies feel that their organisation executes [...]

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YouTube Chanel

How to Start a YouTube Channel for Your Company

Video marketing has been around for a long time, with 85% of businesses leveraging it today.Of all video platforms, YouTube offers a billion hours of video content daily to the viewers. The stats may be driving you crazy to start a YouTube channel soon and give your business a kickstart.No need to wait for long; learn how to create a YouTube channel for your company here: 1. Use a Professional Google AccountDo you have a Google account? Is it [...]

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long tail keywords benefits

Reasons Why Long-tail Keywords Can Help You Ace Your Seo Game

In SEO, keywords are the words and phrases that visitors use to search for products and information. Every SEO strategy and campaign revolves around keywords.Now, visitors are more likely to use long-tail keywords when they search for something online. What’s a long-tail keyword, you ask? Well, long-tail keywords are longer and more specific keyword phrases. They typically cover 4+ words that people use when they’re more willing to find particular information or make a purchase. Long-tail Keywords Importance The long-tail keywords [...]

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Digital Marketing Sydney

Five Online Digital Marketing Ideas to Consider During COVID-19 Situation

The world is going through hypercritical times during this COVID-19 pandemic.Be it small businesses or enterprises, all have been greatly affected as the economy has shaken due to this global crisis. There’s no one in the offices, and all restaurants, supermarkets, and grocery stores have been left empty shelves - the world is looking like a big ghost town.However, there is hope on the horizon.In this difficult time, people are supporting each other with education and resources. And for [...]

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how-to-create-a-facebook-fan-page

How to Create a Facebook Fan Page?

Got a great business to flourish? Fantastic!But, have you thought about how you are going to promote it? Do you have any strategy in your mind to reach a wider audience? Well, no worries if you are still in thinking mode because we have done the task for you.Wondering, what?Facebook fan page - a proven tool for marketing your business. Why proven? Because it is helping businesses irrespective of their size to grow and turn into a brand.Take a [...]

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How to add youtube videos to wordpress website

How to Add Youtube Videos to WordPress Website

Videos are a great way to keep your audience entertained and bring a fresh wave to your blog. It is one of the best strategies to let your users stick to your blog and help them learn what you have to offer.Adding videos to your blogs might seem tricky, but WordPress makes it quite easy for you to embed videos from other video hosting websites including YouTube, Vimeo, Facebook, Twitter, and so on.Are you wondering how? Let's get to [...]

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Everything You Need To Know About Website Redirects

Starting a new website is easy. You have a few web pages and very straightforward URLs.However, the real game begins when the website starts to grow and gain momentum in the Internet space.You need to consider upgrading your web hosting plan, and also re-strategise pages, contents, and URLs to support the surge in your online traffic and users.A lot of people purchase a few domains at this stage that redirect to their website or simply switch domains altogether. Website [...]

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How We Helped Sydney Wardrobe Company Up Their Conversions by 45.7%

Sydney Wardrobe Company is a leading Sydney-based wardrobe manufacturer offering an impressive range of built-in and custom-made wardrobes. They are rated as the pioneers in the wardrobe industry and are loved for their beautiful, durable, and highly functional wardrobe products. The team of Sydney Wardrobe Company was keen to upgrade their eight years old website. They hired a web development agency to build their new website adhering to the best web design and SEO practices. However, to their disappointment, the agency [...]

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WordPress website updates Sydney

Why Should You Update WordPress, Plugins, and Themes?

Launched initially as blogging software, WordPress has grown into an excellent content management system. WordPress offers its users an intuitive administrative interface and makes it easy for them to manage their website.Similar to any other software and tool, WordPress too needs updation.If you are contemplating whether you should go on with the latest version of WordPress, this blog will help you.Here are the top three reasons to update your WordPress. Security and Bug Fixes Being open-source software, the source code in [...]

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How-Find-Website-Blacklisted-Google

How to Find If Your Website is Blacklisted by Google?

Running an online business isn’t easy. The competition is fierce, and there are several strict guidelines set by the biggest search giant Google that makes it difficult to rule the search results.If you have noticed a sudden dip in your online traffic and can’t understand the reason, it’s wise to check if your website has been de-indexed or blacklisted by Google. If you don't pay attention to this, you might lose your valuable prospects and new streams of revenue.Today, [...]

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Search Engines Like Blogs More

Blog vs. Website – Which Way to Go?

The internet is often bombarded with questions like “what is the difference between a blog and a website.” “we should go for a blog or website,” and we never get the exact reply that can answer our queries. So let’s clear the air and look at the faceoff between a blog and a website!Practically, there is a fine line between a blog and a website.A blog is also a type of website that focuses on showcasing the individual blog [...]

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seo optimisation sydney

3 Reasons Why Your Site isn’t Showing Up On Google

Have you invested significant effort and resources to make your website live on Google?Well, if yes, we understand how eagerly you must be waiting for your website to show up higher in Google’s search results.Generally, when your SEO efforts are on point, you will find your topping the search results in a matter of weeks.However, if your website isn’t ‘findable’ on Google despite your best efforts, something must be hurting its performance and fixing it is important to drive [...]

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Top Seven Free Website Speed Test Tools

The speed of your website plays a critical role in bringing success.No visitor wants to sit in front of the screen and wait for the website to load. It irritates users and often makes them go and pick your competitor over you. The result will be the loss of a potential client and the revenue associated.A fast-loading website can help you engage your customers, pump up your conversion rates, and increase the visitor duration. In addition, Google also creates [...]

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website wireframe - website design

Are Website Sliders Effective?

Building impressive and user-friendly websites - that’s what web designers do.These creative and talented professionals use a wide variety of design tools to plan, create, and maintain a website. Web designers make sure to add elements that convey a brand message effectively, and using sliders is one such method.Or is it?Well, if you aren’t sure if website sliders are effective, this post is meant for you. Read on and learn whether or not your website should have sliders. However, before [...]

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what-are-wordpress-plugins-iStock-1164531567-1119

What are WordPress Plugins?

Are you new to the world of WordPress?Well, if your answer is yes, let us tell you, WordPress is a user-friendly and super-efficient CMS to build a website or publish your blogs on the web. The platform brings a myriad of features that simplify the journey and let you go online without any coding knowledge.Now being a newbie, you might find it a little difficult to comprehend the jargons that are associated with WordPress. There are themes, dashboards, posts, [...]

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SEO Tools

Top Four Keyword Research Tools to Boost Your SEO Efforts

In SEO, keywords are the ideas and topics in content that define the whole purpose behind it. Explore with us the best keyword research tools that you can use to fortify your SEO campaigns and drive more results!We are all aware of the importance of keywords in the SEO game and the role they play in improving website ranking on the search engines.However, ignorance and lack of research in finding the right keywords have left some digital players far [...]

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SEO & PPC Google Analytics

5 Reasons You Should Use Google Analytics

The main aim of a website is to promote your brand by attracting targeted traffic and boosting conversions.We have seen that a well-designed website do this job exceptionally well! But, how do you keep track of your website visitors? How would you understand your customer’s behaviour? Is there a way to track the performance of your marketing efforts?Well, by using Google Analytics, you can do all this and much more - with relative ease and accuracy. What is Google Analytics? Google [...]

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Why website maintenance isimportant what are the costs involved

Why Website Maintenance is Important? What are the Costs Involved?

What makes a website a revenue-generating asset?Well, a lot of people believe that hiring a good web design & digital marketing agency is half the battle won.Definitely, a dependable team of web specialists & marketers can help your business in reaching heights by developing an optimised website, updating & managing the content, ensuring traffic, and administering users & configuration.However, building a website and keeping it up and running are two different things. Frequently updating & checking the website is [...]

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SEO Experts Sydney

Landing Pages and Web Pages – How are They Different?

To a novice, landing page and web page might sound the same; however, they are far from being similar. Only an experienced digital marketer can define the nuances of the terms and use each strategically to drive more traffic and qualified leads.Although a landing page and a web page have a similar design structure, they both differ in terms of their purpose, goal, and audience. Having a clear understanding of how they are different from one another is key [...]

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