Digital Marketing Blog

How to Generate More Leads Online?

How to Generate More Leads Online?

Winning more customers online and retaining them is not easy. The competition is rising with each passing day, and customer expectations are also changing with the ever-evolving marketing trends. Today’s customers expect a lot more than your products and services - they look for reasons to trust your brand. You need to establish a dominant industry presence with persuasive web and social media strategies to generate more business. Today, we have listed down some tried and true tips that can help you [...]

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graphic design

Seven Graphic Design Mistakes to Avoid

Graphic design is a mindful skill that involves a lot of work - from company research to illustrating a solid brand image, all has to be done in a clean and precise manner. Well-grounded graphics can portray a company into a trustworthy brand in front of the potential market. On the other hand, even a minor mistake in logo design, colour selection, or poster quality can ruin your branding game. You may have noticed the logos and graphics of conglomerates steal [...]

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Must Knows Technical SEO

The Must-Knows of Technical SEO

You all might be knowing about the visible elements of on-page SEO, but have you ever imagined what happens behind the scenes? In this blog, we are going to get you acquainted with the hidden aspects. By hidden aspects we mean, technical SEO that deals with the technicalities of the website. It is because of technical SEO only that you and your audience can see and experience your website. Let’s get started. What is Technical SEO? Technical SEO is the process [...]

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Digital marketing strategy

Five Visual Content Types to Use in Your Content Marketing Strategy

The world wide web is getting more complex by each passing day. The content you publish has to compete with a thousand other assets to capture the attention of the target audience. There are fair chances of your content to get lost into the shuffle of content- resulting in little to no user attention. To avoid the situation, you need to share attractive and more engaging content that satisfies the search intent of the user. For that, you need to identify [...]

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SEO Strategy

What is Keyword Cannibalisation and How to Avoid It?

Do you have different pages targeting one keyword? If yes, you are doing more harm to your website than good. You might have heard about a common misconception that you stand a better chance to rank if you target the same keywords in different web pages. But, the fact is, it has an exactly opposite effect as you are competing with yourself. As a result, you have low CTR, low domain authority, and lower conversions, which is disastrous for your [...]

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Logo Colours

Psychology Behind Logo Colours – Select the Right Colour for Your Brand

You love black. Your phone case is black. Your cubes are black. You are wearing all black. But do you also need your logo colour to be black? Not exactly, right? Different colours have a different personality and meaning, and logo colour tells a lot about your business, its values and vision and overall company culture. Thus, selecting the right logo colour is important to convey the right business message and attract the ideal set of customers. When a professional designs [...]

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Managing Google Ads in Sydney

How Google Ads New Custom Intent Audiences Can Benefit You?

Google Ads ex Google AdWords has made paid advertising a robust experience for its Display Network advertisers. Their new feature - Custom Intent Audiences is solely designed to provide advertisers with audiences who seek information and later make a purchase. To put simply, Custom Intent Audiences help advertisers to target people with a buying intent. These people are already consuming content about your product line and later make a purchase. That means you pay for clicks that add to your [...]

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Five Easy Steps to Reach Your Target Audience on Instagram

Five Easy Steps to Reach Your Target Audience on Instagram

It is no more a mystery that social media is the perfect platform to generate leads, nurture engagement, and connect with customers. Brands ensure to maintain an active social presence to keep new leads coming their way while building a loyal community of followers. Among all social media platforms, Instagram is somewhat ruling the roost. With over 1 billion active users, this American social networking service is a go-to channel for building a personal brand or promoting your products/services. No [...]

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7 Must Have Features of Your Homepage

7 Must-Have Features of Your Homepage

Are you looking forward to increased visibility, massive traffic, and better profit margin? Make sure you invest some of your time, money, and effort on creating a stunning visual identity. By visual identity, we mean your website which contributes a lot to the digital economy. It creates an impression of your online store and reflects your ideology. You can’t afford to take your homepage lightly, beautifying your homepage is an investment which can make or break your business. Have a look [...]

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SEO checklist 2020

Checklist for Your Technical SEO and On-page SEO

The search engine giant Google aims to give a robust user experience to its searchers when they land on your website. Your site engagement and the time people spend reading your content, tell Google that the users are satisfied with your website. This is what on-page SEO is meant for. It optimises the content on your website pages to educate and guide your visitors throughout their navigation on your website. If you want Google bots to crawl through your pages, make [...]

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four-easy-steps-to-a-build-facebook-marketing-strategy

Four Easy Steps to a Build Facebook Marketing Strategy

Facebook marketing tops the list when it comes to leveraging social media. A massive audience base, cutting-edge tools and techniques for marketing, commendable paid advertising, and whatnot - the model has everything that’d help you drive more engagement and conversions. When billions of active users are consuming content to make a buying decision on Facebook, what else do you need to boost your business revenue? But there’s one thing that you need to develop - a goal-oriented and result-driven Facebook Marketing [...]

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New Directions Psychology – Our Latest Psychology Website Design Project

Every once in a while, we come across websites that genuinely catch our attention. Whether it is the usability, design, aesthetics, navigation, or colour palette, everything delivers some value which makes the site a masterpiece in its industry.  We at Netplanet Digital aim to build such websites to ensure that our clients get maximum benefits from their digital investment. Over the years, we have developed our expertise in creating sharp and responsive websites for multiple niches, and psychology website design [...]

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Top 5 Marketing Automation Trends for 2020

With the world moving towards more automated technology, why not give your marketing campaign a boost? Marketing automation is an integral part of your company that not only saves your time and money but also allows your marketing team to focus more on the important tasks. Furthermore, it also maximises your marketing campaigns if you make use of the best automation trends. (more…)

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SEO Website Audit in Sydney

Your Website Needs an SEO Audit. Here’s Why.

Is your website not ranking well in the search results? If yes, there could be several factors responsible for your website’s below-average performance. It could be due to site architecture, engagement, fewer backlinks, low keyword intensity, or duplicate content. If left unnoticed, these issues can change your website from the best to worst in a few months. This is the reason why it is essential to identify your website's weaknesses and work on them to make the most out of your [...]

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Digital Marketing

Not! Another Story About Mobile Digital Marketing

Today, a majority of people are glued to their smartphones. They rely on these beloved pieces of technology to keep a tab on emails, follow world news, and interact with their family and friends on social media. As per studies, a mobile phone user spends about 69% of their time using their device. If you think like a marketer, these stats are enough to suggest that you need to have a customer-centric mobile marketing strategy to stay ahead in the market [...]

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What are Progressive Web Apps (PWAs)? Are They Worth the Investment?

When you plan to build an app, you might find yourself at a crossroads whether you should make it web or native. On the one hand, web apps are easier to share via links, and people tend to use them directly where they don’t need to get into the hassle of installing anything. They happen to be multiplatform, and the reach of such apps are far and wide. On the other hand, native apps are easier to access on your device; [...]

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Tips to Optimise Your Website for Voice Search

Five Tips to Optimise Your Website for Voice Search

Surely, you are using a voice search on your phone and laptop. But, have you optimised your business website for voice search? With changing time and trends, marketers too should change their conventional methods of attracting online traffic and leads. They should adopt emerging technologies and keep up with consumer behaviour to achieve their marketing goals. Coming back to point, this is the era of voice search, and you should also make your way with it. With the popularity of phone [...]

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seo strategy small businesses need support shop local small business

What is the Significance of Google My Business Listing?

Google My Business or GMB is a free tool created for businesses to develop their online presence across the internet. Looking at today's scenario, creating an online presence is crucial to the success of any business or enterprise. With the aid of GMB, you can target various websites of Google suite including Google search, Mobile search, Local search, and Google Maps. If you are struggling to build your sound online presence with various SEO services, listing your local business in [...]

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content marketing

Three Content Marketing Myths You Should Not Believe

Content marketing is always an in-demand service. It’s a great way to promote your brand & services and create a loyal customer base. It’s also one of the smartest ways to educate your audience and influence their buying decisions. However, despite being well-aware of the importance of content marketing, many brands struggle to devise their content strategies and bring them into effective action. As per a survey from the Content Marketing Institute, only 42% of companies feel that their organisation executes [...]

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YouTube Chanel

How to Start a YouTube Channel for Your Company

Video marketing has been around for a long time, with 85% of businesses leveraging it today. Of all video platforms, YouTube offers a billion hours of video content daily to the viewers. The stats may be driving you crazy to start a YouTube channel soon and give your business a kickstart. No need to wait for long; learn how to create a YouTube channel for your company here: 1. Use a Professional Google Account Do you have a Google account? Is it [...]

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long tail keywords benefits

Reasons Why Long-tail Keywords Can Help You Ace Your Seo Game

In SEO, keywords are the words and phrases that visitors use to search for products and information. Every SEO strategy and campaign revolves around keywords. Now, visitors are more likely to use long-tail keywords when they search for something online. What’s a long-tail keyword, you ask? Well, long-tail keywords are longer and more specific keyword phrases. They typically cover 4+ words that people use when they’re more willing to find particular information or make a purchase. Long-tail Keywords Importance The long-tail keywords [...]

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Digital Marketing Sydney

Five Online Digital Marketing Ideas to Consider During COVID-19 Situation

The world is going through hypercritical times during this COVID-19 pandemic. Be it small businesses or enterprises, all have been greatly affected as the economy has shaken due to this global crisis. There’s no one in the offices, and all restaurants, supermarkets, and grocery stores have been left empty shelves - the world is looking like a big ghost town. However, there is hope on the horizon. In this difficult time, people are supporting each other with education and resources. And for [...]

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how-to-create-a-facebook-fan-page

How to Create a Facebook Fan Page?

Got a great business to flourish? Fantastic! But, have you thought about how you are going to promote it? Do you have any strategy in your mind to reach a wider audience? Well, no worries if you are still in thinking mode because we have done the task for you. Wondering, what? Facebook fan page - a proven tool for marketing your business. Why proven? Because it is helping businesses irrespective of their size to grow and turn into a brand. Take a [...]

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How to add youtube videos to wordpress website

How to Add Youtube Videos to WordPress Website

Videos are a great way to keep your audience entertained and bring a fresh wave to your blog. It is one of the best strategies to let your users stick to your blog and help them learn what you have to offer. Adding videos to your blogs might seem tricky, but WordPress makes it quite easy for you to embed videos from other video hosting websites including YouTube, Vimeo, Facebook, Twitter, and so on. Are you wondering how? Let's get to [...]

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Everything You Need To Know About Website Redirects

Starting a new website is easy. You have a few web pages and very straightforward URLs. However, the real game begins when the website starts to grow and gain momentum in the Internet space. You need to consider upgrading your web hosting plan, and also re-strategise pages, contents, and URLs to support the surge in your online traffic and users. A lot of people purchase a few domains at this stage that redirect to their website or simply switch domains altogether. Website [...]

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How We Helped Sydney Wardrobe Company Up Their Conversions by 45.7%

Sydney Wardrobe Company is a leading Sydney-based wardrobe manufacturer offering an impressive range of built-in and custom-made wardrobes. They are rated as the pioneers in the wardrobe industry and are loved for their beautiful, durable, and highly functional wardrobe products. The team of Sydney Wardrobe Company was keen to upgrade their eight years old website. They hired a web development agency to build their new website adhering to the best web design and SEO practices. However, to their disappointment, the agency [...]

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WordPress website updates Sydney

Why Should You Update WordPress, Plugins, and Themes?

Launched initially as blogging software, WordPress has grown into an excellent content management system. WordPress offers its users an intuitive administrative interface and makes it easy for them to manage their website. Similar to any other software and tool, WordPress too needs updation. If you are contemplating whether you should go on with the latest version of WordPress, this blog will help you. Here are the top three reasons to update your WordPress. Security and Bug Fixes Being open-source software, the source code in [...]

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How-Find-Website-Blacklisted-Google

How to Find If Your Website is Blacklisted by Google?

Running an online business isn’t easy. The competition is fierce, and there are several strict guidelines set by the biggest search giant Google that makes it difficult to rule the search results. If you have noticed a sudden dip in your online traffic and can’t understand the reason, it’s wise to check if your website has been de-indexed or blacklisted by Google. If you don't pay attention to this, you might lose your valuable prospects and new streams of revenue. Today, [...]

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Search Engines Like Blogs More

Blog vs. Website – Which Way to Go?

The internet is often bombarded with questions like “what is the difference between a blog and a website.” “we should go for a blog or website,” and we never get the exact reply that can answer our queries. So let’s clear the air and look at the faceoff between a blog and a website! Practically, there is a fine line between a blog and a website. A blog is also a type of website that focuses on showcasing the individual blog [...]

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seo optimisation sydney

3 Reasons Why Your Site isn’t Showing Up On Google

Have you invested significant effort and resources to make your website live on Google? Well, if yes, we understand how eagerly you must be waiting for your website to show up higher in Google’s search results. Generally, when your SEO efforts are on point, you will find your topping the search results in a matter of weeks. However, if your website isn’t ‘findable’ on Google despite your best efforts, something must be hurting its performance and fixing it is important to drive [...]

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Top Seven Free Website Speed Test Tools

The speed of your website plays a critical role in bringing success. No visitor wants to sit in front of the screen and wait for the website to load. It irritates users and often makes them go and pick your competitor over you. The result will be the loss of a potential client and the revenue associated. A fast-loading website can help you engage your customers, pump up your conversion rates, and increase the visitor duration. In addition, Google also creates [...]

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website wireframe - website design

Are Website Sliders Effective?

Building impressive and user-friendly websites - that’s what web designers do. These creative and talented professionals use a wide variety of design tools to plan, create, and maintain a website. Web designers make sure to add elements that convey a brand message effectively, and using sliders is one such method. Or is it? Well, if you aren’t sure if website sliders are effective, this post is meant for you. Read on and learn whether or not your website should have sliders. However, before [...]

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what-are-wordpress-plugins-iStock-1164531567-1119

What are WordPress Plugins?

Are you new to the world of WordPress? Well, if your answer is yes, let us tell you, WordPress is a user-friendly and super-efficient CMS to build a website or publish your blogs on the web. The platform brings a myriad of features that simplify the journey and let you go online without any coding knowledge. Now being a newbie, you might find it a little difficult to comprehend the jargons that are associated with WordPress. There are themes, dashboards, posts, [...]

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SEO Tools

Top Four Keyword Research Tools to Boost Your SEO Efforts

In SEO, keywords are the ideas and topics in content that define the whole purpose behind it. Explore with us the best keyword research tools that you can use to fortify your SEO campaigns and drive more results! We are all aware of the importance of keywords in the SEO game and the role they play in improving website ranking on the search engines. However, ignorance and lack of research in finding the right keywords have left some digital players far [...]

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SEO & PPC Google Analytics

5 Reasons You Should Use Google Analytics

The main aim of a website is to promote your brand by attracting targeted traffic and boosting conversions. We have seen that a well-designed website do this job exceptionally well! But, how do you keep track of your website visitors? How would you understand your customer’s behaviour? Is there a way to track the performance of your marketing efforts? Well, by using Google Analytics, you can do all this and much more - with relative ease and accuracy. What is Google Analytics? Google [...]

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Why website maintenance isimportant what are the costs involved

Why Website Maintenance is Important? What are the Costs Involved?

What makes a website a revenue-generating asset? Well, a lot of people believe that hiring a good web design & digital marketing agency is half the battle won. Definitely, a dependable team of web specialists & marketers can help your business in reaching heights by developing an optimised website, updating & managing the content, ensuring traffic, and administering users & configuration. However, building a website and keeping it up and running are two different things. Frequently updating & checking the website is [...]

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SEO Experts Sydney

Landing Pages and Web Pages – How are They Different?

To a novice, landing page and web page might sound the same; however, they are far from being similar. Only an experienced digital marketer can define the nuances of the terms and use each strategically to drive more traffic and qualified leads. Although a landing page and a web page have a similar design structure, they both differ in terms of their purpose, goal, and audience. Having a clear understanding of how they are different from one another is key [...]

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handy tips to improve on page seo

Handy Tips to Improve On-page SEO

Do you know that the website itself is a critical component in SEO? Without a fully-optimised website, no business can succeed in the digital world. In SEO, tweaking the website elements and making it ‘findable’ for search engines is the main focus. In fact, SEO specialists often start building their strategies after a thorough website audit and unveiling the factors that affect website performance in the search results. Now, if you are keen to make your website a revenue-generating asset, it is [...]

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wordpress website developer Sydney

Top 5 Reasons to Choose WordPress to Build Your Website

Owning a well-designed website is the key to create brand awareness and pump up conversions. However, Statistics suggest that only 53% of small businesses currently have their websites ready and active. The sad part is a large number of small & mid-size businesses never plan to get a website! Most of these businesses are preoccupied with the thought that web development would cost them a fortune. Perhaps these businesses aren’t aware of WordPress, one of the most popular and pocket-friendly [...]

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WordPress Website Hosting Sydney Australia

How to Choose the Right Web Hosting Service?

“Web Hosting Server is the lifeline of every website. It should be up and running 24/7.” ― Dr. Chris Dayagdag With time, your target audience grows, and this calls for rapid scalability. If your web hosting server is not robust enough to accommodate sudden bursts in traffic, it can cause your website to fall apart. A poor web hosting service can make your website prone to downtime and impact your revenue, thus hurting your brand value and business. It can also [...]

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WordPress Website Security

Five Security Tips to Avoid a Hacker Attack

“There are more hackers breeding every day, and more brilliant minds are turning into hackers. Security has advanced, but so have hackers.” -Michael Demon Calce With the expansion of cyberspace, the risk associated with security breaches has grown too. We hear cyber-fraud incidents now and then. Crimes like syphoning of funds, identity theft, phishing, password stealing, and more are making top stories of newspapers every other day. The sad part is that not only commoners but leading IT firms and banking institutions have [...]

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website development tips

Have a Slow Loading Website? Here’s How To Fix It!

As per the report on Nielsen Norman Group, one second is about the limit for the user’s flow of thought to stay uninterrupted. Yes, this is the maximum response time that can cause the users to hop on to some other website. Modern businesses today spend both time and fortune to design a beautiful and feature-rich web identity. However, the efforts will be of no use if the loading speed of the website is slower than a panda. Well, there could be [...]

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content marketing sydney

Winning Content Types to Ace Your Marketing Game

“Good content is not just storytelling. It is telling your story well.” Growing competition in cyberspace has made it mandatory for businesses to implement the best content marketing strategies. From bootstrapped startups to thriving multinational corporations, all are leveraging the power of great content to engage their users and convert them to leads. However, with truckloads of content junk irritating the users, your brand must be providing the most relevant and refined content to your audience. Content marketing is of no [...]

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5 Must-have Social Media Tools for Growing Businesses

As per the facts found on Hootsuite, 3.48 billion people (~45% of the total world population) are actively using social media. Another highlight from the same story affirms that tech-savvy folks spend nearly 2.5 hours on social networks and social messaging every day. Well, many people are likely to frown their brows on these staggering figures and disapprove of excessive use of social media, but not budding and expanding businesses. Brands that aim to target the largest chunk of the audience and [...]

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6 Phases of the Website Development Process

Project Definition The difference between good and great projects is in the planning. We often cite that 50% of a project’s effort needs to go into the definition phase. In order to capture project requirements, a series of collaborative workshops to outline brand, design, technology and marketing objectives are needed. Project Scope One of the important initial project tasks we need to do is defining the project scope. A poorly crafted project scope statement results in miscommunication and wasted project time. Project [...]

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Google My Business on Maps in Sydney

Why Google My Business Is Important

Google My Business – How Important Is It? ... One of the vital tools to help grow businesses online presence is Google My Business. When setup, it allows a business to show in their local area with ease, transforming the process that customers now take in finding the information, product or service they require. (more…)

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Website Design Sydney Plan

Planning The Structure Of Your Business Website

Given that most online consumers today are quite internet-savvy—having a well-designed, user-friendly website is crucial to the success of your business. The first and most important step in building a website for your business is to plan out the structure or the hierarchy of the web pages that you intend to publish. (more…)

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