Digital Marketing Blog

How to Optimise Your Blogs for Search Engines?

If you are a blogger or a business person who has a blog section on their website, you are probably aware of the essence of Search Engine Optimization (SEO). It is the key to getting a higher search engine ranking and more visibility on your blog. However, you need to know the tips to optimise your blogs for search engines.  Why would you need these tips?  These tips will enable you to deliver all the right things in your posts from the [...]


How Much Does SEO Cost in 2022?

It is a fact that people go to Google to find businesses and brands, compare products and services, and even discover new things. According to a study, 75% of searchers click on websites or web pages that appear on the first page of the search engine.  Businesses in 2022, therefore, must invest in SEO to stand out among hundreds of search results. But how much should you invest in SEO for your website, and what returns can you expect?  In just [...]


How to Hire a Marketing Agency for Your Business?

“A jack of all trades is a master of none, but often better than a master of one” You must have heard this famous phrase... In the age of digital marketing, specialisation is well above versatility. Regardless of the size of your business and its goals, you need a specialised marketing team that is equipped to generate genuine leads to your business. They should have dedicated specialists for Social Media, SEO, Google Ads and Web Development to achieve maximum results. However, your [...]


Why are Keywords So Important to Drive Traffic and Leads?

More than 50 per cent of the world population are on the Internet today. With half the population surfing on the World Wide Web, you have unlimited access to these audiences at all times. The medium here is digital marketing. However, online Marketing is vastly different from other marketing methods that have ever existed. The platform has obscure rules and regulations that keep changing constantly. Search engines, such as Google, keep updating their algorithms to improve the user experience. It [...]


Why Do You Need Copywriting to Sell Your Products?

There’s one thing we all can agree with - Everyone can build an online store and sell products. However, it’s not the same for all, the challenge to convince people to choose your product over the competitors’ is huge. So, how can you enhance the user's attention and motivate visitors to buy your online store’s product? What role would content play in winning the hearts of customers? In this blog, let’s talk about some copywriting tips and tricks to [...]


7 Reasons to Add a Call-to-action in Every Post You Share On Your Social Media

Your CTA or" Calls-to-Action" is a phrase or a group of powerful words of action that prompts your customer to do exactly what you want. CTAs should inspire someone to convert from a "Maybe" into a "Yes" customer.  While many marketers use CTAs in their blogs and digital PRS, they miss adding these action-triggering elements in their social posts. If you are one of these breeds, here’s why you should start using CTAs in your social media content -  CTAs act [...]


Why is Branding Important to Kick-Start Your Business?

9 out of 10 startups ultimately fail! While this is definitely an overwhelming statistic, the comforting news is the reasons for such failures are often easily remedied.  Before we move forward, answer us this - why do you think most of the startups fail? It’s not because of poor idea selection, insufficient funds, or inaccurate market research. Instead, more than half of the businesses do not make it any further than 5 years for the reason that they fail at marketing [...]


Mobile Website Design – 5 Common Mistakes to Avoid

In this time and age, it is a must for businesses to focus both on customer satisfaction and customer delight. Even if you are a seller of top-quality products and services, you must focus on delivering gratifying user experiences, especially on mobile devices. Asking why? Well, because as per the stats, only in the first quarter of 2021, mobile devices (tablets excluded) have generated 54.8% of the global website traffic. Poor mobile experience can frustrate your audience and make them impatient - [...]


Top 10 Platforms for Social Media Managers

Top 10 Platforms For Social Media Managers  What are the best platforms for social media managers? A quick search on Google will yield lists after lists. Most of these lists are created by vendors. Here, we give you a detailed breakdown of the ten best social media management platforms from a user's perspective, not the seller's.  Whether you are a startup or a large business, leveraging social media is the best way to create brand awareness and share great content. Social [...]


How to Create PPC Ad Content That Converts

PPC ads are a crucial aspect of online advertising, with an average conversion rate of  2.35%. An effective PPC copywriting can help capture more clicks and high traffic. After all, delivering relevant information to the audience in a few words is the best way to increase brand awareness, boost sales, and enjoy a competitive advantage. However, to achieve this, you must learn the hacks that will compel your customers to click and explore what you have to offer. Today, we have [...]


How Can Digital Marketing Help You Grow Your Business?

With time and technology advancements, businesses have shifted their approach to reach customers. Taking a few steps back from traditional marketing, they have brought a new and evolved face in the marketing world - digital marketing. Digital marketing strategies are focused on capturing a growing and lucrative online marketplace. By employing the methods effectively, businesses can give a tough fight to competitors. Moreover, they can experience significant growth in their business enhancing their web presence. You don’t have to believe us, [...]

Our team at Netplanet Digital is focused on providing you with complete SEO services - from creating a marketing strategy to measuring it, we can do it all for you. Get in touch with our trained professionals here to discuss your next SEO campaign.

Top 7 SEO Metrics to Track Your Campaign Performance

Search Engine Optimisation (SEO) is a wonderful marketing tactic to achieve higher website traffic and brand awareness. It is a proven way to rank higher in SERPs and measure the campaign performance - something that will help you identify new opportunities and prevent possible threats. Whether it is about rankings, traffic, engagements, leads, revenue, or orders, SEO metrics give you a deep insight into your marketing efforts. These stats will provide you with all the required data you will be [...]

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