Content Writing Onboarding

This questionnaire helps us get to know your business and the goals for your project so that we can ensure your copy is as effective as possible.

The more information we can collect at the start of the project, the quicker we can get the work completed without having to bother you for extra details.

If you don’t have time to complete the form in one sitting, please click on a “Save and Continue Later” link below next to Submit button and we will give you the link to continue later.

Your Name*

Business Name*

Phone*

Email

Content/Language Type Examples

Please list any websites you visit that feature content or language you find appealing.

Background

Tell us about your business. Why you started the business and how? How has it developed over time?

Your business now

Describe what your business does and who for. List the services you provide and who you provide them for?

Objectives

What do you want your customers to do? Call for an appointment? Sign up to a membership? Download a brochure? Fill in a form?

Target market?

Who are we speaking to? Describe your customer/target market.

Tone of voice

How do you want your brand to be perceived? Conversational, corporate, warm, friendly, chatty, creative.

Marketing proposition

What makes your business unique? What separates you from your competitors, what do you do differently?

Service pages in detail

For each service you provide, tell me:
- what you offer (what is it that you do)
- what are the benefits
- why a customer needs this service
- call to action (what do you want people to do? Call, email, book an appointment online?)

Why should the audience believe you?

Have you won any awards? Any professional memberships?

SEO ( Search Engine Optimisation ) keywords

What words or phrases do you think people would type into Google to search for your business or services?

Goals

Do you have a mission statement? Is there a company motto/slogan/catchphrase you use?

Advantages of working with you

What are the benefits to customers who engage in your services? Eg, does your service save customers time? Why should people choose your business over your competitors?

Meet the team

Can you provide a list of staff, what they do, credentials.

What did I forget to ask that is important for me to know?

Similarly, is there something you don’t want me to mention?

Content Onboarding

About Us

Contacts

Services

Useful Links