Tag - SEO

Our team at Netplanet Digital is focused on providing you with complete SEO services - from creating a marketing strategy to measuring it, we can do it all for you. Get in touch with our trained professionals here to discuss your next SEO campaign.

Top 7 SEO Metrics to Track Your Campaign Performance

Search Engine Optimisation (SEO) is a wonderful marketing tactic to achieve higher website traffic and brand awareness. It is a proven way to rank higher in SERPs and measure the campaign performance - something that will help you identify new opportunities and prevent possible threats. Whether it is about rankings, traffic, engagements, leads, revenue, or orders, SEO metrics give you a deep insight into your marketing efforts. These stats will provide you with all the required data you will be [...]

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Six Tips to Make Your Business Website More Crawlable

Six Tips to Make Your Business Website More Crawlable

Know how to make your website Google-friendly with smart SEO-approved tactics! Next time when you visit a brick and mortar store, take a good look around. You’ll notice a pattern - that all the products are placed in a manner that customers can find them easily and make a quick purchase. For example, in grocery stores, the most profitable products are placed at the level of the customer’s eyes. In clothing showrooms, the most trendy and attractive apparel is displayed through [...]

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Guest Blogging - Top 5 Reasons to Get Started

Guest Blogging – Top 5 Reasons to Get Started

Google authorship, bigger audience, or thought leadership – sounds like something you want? The pathway that will give you all of it is GUEST BLOGGING! Guest blogging has been an underrated strategy for many marketers in the digital sphere. The biggest reason is the counterproductive mindset when marketers are asked to deliver content for other websites. Yet it is one of the most successful marketing strategies that help attract massive traffic from different niches. Today, 60% of the blogs write 1-5 guest [...]

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website-seo-optimisation-sydney

7 On-page SEO Tactics to Improve Your Search Performance

Understanding Search Engine Optimisation (SEO) is imperative to fundamentally build your traffic and brand awareness. At this moment, a large number of individuals are searching for content much the same as yours. You can help them discover it by turning into an SEO master. As per HubSpot, 80% of a site's traffic starts with an inquiry question. That is the reason SEO is so significant. Keeping steady over SEO takes a ton of exploration and experimentation. Google's algorithms are continually refreshed so [...]

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5 Significant Benefits of Content Marketing

5 Significant Benefits of Content Marketing

Content is king - that’s what they say. And you know what, they are right. Content marketing is the most effective tool to build brand awareness and nurture new leads. It can help you attain maximum online visibility and establish yourself as a dominant name in the industry. It’s well-known that content creation and distribution has helped several companies to skyrocket their sales and nurture engagement. However, if you are indecisive about investing in this marketing tool, take a look at the [...]

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Google My Business

How Can Google Maps Help Your Small Business

In this tech-savvy age, sidewalk signs and mailed-out coupons are not effective enough to draw traffic to your place of business. If you want customers at your store, you need to make them aware of where to go first - and that’s when you need Google Maps. If you talk about local marketing, there is no go-to tool better than Google Maps. Adding Google Maps to your marketing strategy is the most efficient way to get the maximum footfall. Here are [...]

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Must Knows Technical SEO

The Must-Knows of Technical SEO

You all might be knowing about the visible elements of on-page SEO, but have you ever imagined what happens behind the scenes? In this blog, we are going to get you acquainted with the hidden aspects. By hidden aspects we mean, technical SEO that deals with the technicalities of the website. It is because of technical SEO only that you and your audience can see and experience your website. Let’s get started. What is Technical SEO? Technical SEO is the process [...]

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SEO Strategy

What is Keyword Cannibalisation and How to Avoid It?

Do you have different pages targeting one keyword? If yes, you are doing more harm to your website than good. You might have heard about a common misconception that you stand a better chance to rank if you target the same keywords in different web pages. But, the fact is, it has an exactly opposite effect as you are competing with yourself. As a result, you have low CTR, low domain authority, and lower conversions, which is disastrous for your [...]

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SEO checklist 2020

Checklist for Your Technical SEO and On-page SEO

The search engine giant Google aims to give a robust user experience to its searchers when they land on your website. Your site engagement and the time people spend reading your content, tell Google that the users are satisfied with your website. This is what on-page SEO is meant for. It optimises the content on your website pages to educate and guide your visitors throughout their navigation on your website. If you want Google bots to crawl through your pages, make [...]

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SEO Website Audit in Sydney

Your Website Needs an SEO Audit. Here’s Why.

Is your website not ranking well in the search results? If yes, there could be several factors responsible for your website’s below-average performance. It could be due to site architecture, engagement, fewer backlinks, low keyword intensity, or duplicate content. If left unnoticed, these issues can change your website from the best to worst in a few months. This is the reason why it is essential to identify your website's weaknesses and work on them to make the most out of your [...]

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seo optimisation sydney

3 Reasons Why Your Site isn’t Showing Up On Google

Have you invested significant effort and resources to make your website live on Google? Well, if yes, we understand how eagerly you must be waiting for your website to show up higher in Google’s search results. Generally, when your SEO efforts are on point, you will find your topping the search results in a matter of weeks. However, if your website isn’t ‘findable’ on Google despite your best efforts, something must be hurting its performance and fixing it is important to drive [...]

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