Tag - SEO

5 Significant Benefits of Content Marketing

5 Significant Benefits of Content Marketing

Content is king - that’s what they say. And you know what, they are right. Content marketing is the most effective tool to build brand awareness and nurture new leads. It can help you attain maximum online visibility and establish yourself as a dominant name in the industry. It’s well-known that content creation and distribution has helped several companies to skyrocket their sales and nurture engagement. However, if you are indecisive about investing in this marketing tool, take a look at the five...

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Google My Business

How Can Google Maps Help Your Small Business

In this tech-savvy age, sidewalk signs and mailed-out coupons are not effective enough to draw traffic to your place of business. If you want customers at your store, you need to make them aware of where to go first - and that’s when you need Google Maps. If you talk about local marketing, there is no go-to tool better than Google Maps. Adding Google Maps to your marketing strategy is the most efficient way to get the maximum footfall. Here are some...

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Must Knows Technical SEO

The Must-Knows of Technical SEO

You all might be knowing about the visible elements of on-page SEO, but have you ever imagined what happens behind the scenes? In this blog, we are going to get you acquainted with the hidden aspects. By hidden aspects we mean, technical SEO that deals with the technicalities of the website. It is because of technical SEO only that you and your audience can see and experience your website. Let’s get started. What is Technical SEO? Technical SEO is the process of...

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SEO Strategy

What is Keyword Cannibalisation and How to Avoid It?

Do you have different pages targeting one keyword? If yes, you are doing more harm to your website than good. You might have heard about a common misconception that you stand a better chance to rank if you target the same keywords in different web pages. But, the fact is, it has an exactly opposite effect as you are competing with yourself. As a result, you have low CTR, low domain authority, and lower conversions, which is disastrous for your website’s...

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SEO checklist 2020

Checklist for Your Technical SEO and On-page SEO

The search engine giant Google aims to give a robust user experience to its searchers when they land on your website. Your site engagement and the time people spend reading your content, tell Google that the users are satisfied with your website. This is what on-page SEO is meant for. It optimises the content on your website pages to educate and guide your visitors throughout their navigation on your website. If you want Google bots to crawl through your pages, make sure...

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SEO Website Audit in Sydney

Your Website Needs an SEO Audit. Here’s Why.

Is your website not ranking well in the search results? If yes, there could be several factors responsible for your website’s below-average performance. It could be due to site architecture, engagement, fewer backlinks, low keyword intensity, or duplicate content. If left unnoticed, these issues can change your website from the best to worst in a few months. This is the reason why it is essential to identify your website's weaknesses and work on them to make the most out of your investment....

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seo optimisation sydney

3 Reasons Why Your Site isn’t Showing Up On Google

Have you invested significant effort and resources to make your website live on Google? Well, if yes, we understand how eagerly you must be waiting for your website to show up higher in Google’s search results. Generally, when your SEO efforts are on point, you will find your topping the search results in a matter of weeks. However, if your website isn’t ‘findable’ on Google despite your best efforts, something must be hurting its performance and fixing it is important to drive more...

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SEO Tools

Top Four Keyword Research Tools to Boost Your SEO Efforts

In SEO, keywords are the ideas and topics in content that define the whole purpose behind it. Explore with us the best keyword research tools that you can use to fortify your SEO campaigns and drive more results! We are all aware of the importance of keywords in the SEO game and the role they play in improving website ranking on the search engines. However, ignorance and lack of research in finding the right keywords have left some digital players far behind...

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SEO & PPC Google Analytics

5 Reasons You Should Use Google Analytics

The main aim of a website is to promote your brand by attracting targeted traffic and boosting conversions. We have seen that a well-designed website do this job exceptionally well! But, how do you keep track of your website visitors? How would you understand your customer’s behaviour? Is there a way to track the performance of your marketing efforts? Well, by using Google Analytics, you can do all this and much more - with relative ease and accuracy. What is Google Analytics? Google Analytics...

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handy tips to improve on page seo

Handy Tips to Improve On-page SEO

Do you know that the website itself is a critical component in SEO? Without a fully-optimised website, no business can succeed in the digital world. In SEO, tweaking the website elements and making it ‘findable’ for search engines is the main focus. In fact, SEO specialists often start building their strategies after a thorough website audit and unveiling the factors that affect website performance in the search results. Now, if you are keen to make your website a revenue-generating asset, it is a...

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