Branding Kit
The branding kit delivered a cohesive and professional identity that strengthens Magnesium Australia’s presence across all platforms. By establishing consistent use of colours, typography, and logos, the kit ensures every touchpoint communicates a message of scientific credibility, natural wellness and trust.
Beyond aesthetics, the branding kit provided a strategic advantage by streamlining Magnesium Australia’s marketing and communications. With ready-to-use brand elements, they can produce polished materials quickly and confidently, from digital ads to supplement labels. This consistency has enhanced consumer confidence, improved shelf appeal and reinforced Magnesium Australia’s reputation as a science driven, approachable wellness brand.
New Logo Design
The logo for Magnesium Australia is a minimalist, timeless design featuring clean lines and a modern sans serif font. Inspired by molecular structures and organic forms, the design balances scientific precision with natural warmth, reflecting the brand’s commitment to evidence based wellness rooted in nature.
The simplicity of the logo ensures versatility across mediums from product packaging to digital platforms symbolising Magnesium Australia’s dedication to clarity, innovation and enduring trust in the health and wellness space.
Product Design & Labelling
The product design and labelling created delivers a cohesive, science driven identity that elevates their presence in a competitive wellness market. By establishing a unified visual language across all supplement lines, from sleep aids to energy boosters, the system ensures every product communicates trust, efficacy and natural integrity at first glance.
Beyond shelf appeal, the design provides a strategic framework for scalability. With modular templates, colour coded product categories, and standardised regulatory layouts, Magnesium Australia can efficiently launch new products while maintaining brand consistency. This has streamlined production, reduced design costs and empowered their team to adapt packaging swiftly, whether for limited editions or regional compliance needs.
