Six Tips to Make Your Business Website More Crawlable

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Know how to make your website Google-friendly with smart SEO-approved tactics!

Next time when you visit a brick and mortar store, take a good look around.

You’ll notice a pattern – that all the products are placed in a manner that customers can find them easily and make a quick purchase. For example, in grocery stores, the most profitable products are placed at the level of the customer’s eyes. In clothing showrooms, the most trendy and attractive apparel is displayed through the store window.

And guess what – similar concepts work with the website.

Along with a user-friendly layout and content placement strategy, it’s also important to design your website properly so that search engine spiders can find and crawl your web pages thoroughly. These programs must find all your services, products, and content, only then they will get indexed correctly and come up in search results.

In this blog, we will discuss seven ways that will bring your website into Google’s notice so that it crawls and ranks your website in SERPs.

Six SEO-Approved Tips to Make Your Website Crawlable

1. Resolve Meta Tags and Robots.txt Issues

If you’re getting error messages about robots.txt or no-index meta tags, the search engine might not be able to crawl your website. Such issues are easy to detect and can be resolved simply by checking robot.txt files and meta tags. Therefore, you must look for these issues first. Because of this, your entire website or some of its web pages may remain unseen to Google.

If parameters are placed accurately and properly, it’ll save the crawl budget and provide the right direction to crawl pages you want to be crawled.

2. No Content Duplication

Duplication here is in terms of content. When you have copied the content from other websites or similar content is appearing on two different pages of your website, it’s duplicacy. Web crawlers show a major red flag to it and reduce the crawl rate of your website.

To avoid it, you should always post original and plagiarism-free content on your website. Ensure the uniqueness of your content with a plagiarism detector before posting it. Also, double-check to avoid posting similar content in two different places on your website.

3. Avoid the Broken Internal Links

Not only visitors, but the crawlers also do not like broken links. Some crawl budget is going to spend on every page the search bot index or try to index. With this in mind, there is a waste of time and budget if you index the broken link and do not arrive at the quality or relevant pages. The Google Search Console provides you with the crawl error report to identify the internal broken link problems like URL errors, outdated URLs and denied page access.

4. Include the Correct Site Map

A site map is an effective way to inform Google about the pages your website contains. The accurate sitemaps not only help your visitors in navigating your website, but they also make sure search engine spiders can crawl all your page links without missing out on anything. However, if not implemented accurately, it may prevent the search engine spiders from crawling the entire site or few sections of the site.

5. Optimise Images and Create Image Sitemaps

Search engines not only crawl the text but also crawl the name of files on your website.

The web crawlers cannot crawl the unmentioned images in the source code of the webpage. To let the crawlers crawl read the unidentified images, you need to list them in the image site map.

You can optimise images for indexing by:

  • Reducing the size of the image file
  • Using JPEG or any other suitable image format
  • Adding alt tags including keywords
  • Using descriptive file names and captions
  • Creating a sitemap for images

6. Avoid Flash

Flash is not organically destructive. It can improve the experience of visitors when used correctly. But don’t build your entire website in flash. Also, don’t navigate your website only in flash. For years search engines have claimed that they are good at flash crawling but still, it’s not a perfect substitute for optimised, crawlable websites, content, and menus.

It is essential to keep your website crawler-friendly or else, you are just making efforts for nothing. If you are also facing similar issues, don’t hesitate to contact Netplanet Digital. With us, you will get a team of digital marketing experts who can help your website rank higher in the search engines.

Reach out to Digital Marketing Agency in Sydney  today – you can book a free 30-minute consultation here.

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