Tag - digital marketing strategy

5 Instagram Marketing Mistakes to Avoid

There’s no denying that Instagram has emerged as one of the best promotional platforms for modern-marketers. They target the huge chunk of people soaking Instagram feed for hours and hours to sell products and build positive brand awareness. However, many of these marketing experts fail to leverage the platform to its full potential. They make some naive Instagram marketing mistakes and end up getting below average results from their IG campaigns. If you want to ace Instagram marketing, make sure [...]

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5 Reasons to Embrace Paid Social Media Advertising

As per the latest trends, marketers are allotting a large share of their budget on social media advertising - they are likely to spend $102 billion by the end of 2020. Amongst many paid marketing solutions, paid social media campaigns are rated as an effective way to target your ideal audience. It’s a powerful marketing model and way different from traditional advertising. It lets you leverage advanced techs like big data and machine learning to build brand awareness, generate more [...]

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What is Display Advertising? How to Get Started?

Hearing all the buzz about display advertising and want to know what it is? Let us explain. Display advertising is a method in which online paid advertising is done in some designated areas of websites, social media platforms, or applications. It can be in the form of eye-catching banners, flashes, texts, images, videos, or audios. The purpose of display advertising is to drive the audience to take your specific desired actions. How to get started with display advertising? Lately, display advertising is emerging [...]

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5 Significant Benefits of Content Marketing

5 Significant Benefits of Content Marketing

Content is king - that’s what they say. And you know what, they are right. Content marketing is the most effective tool to build brand awareness and nurture new leads. It can help you attain maximum online visibility and establish yourself as a dominant name in the industry. It’s well-known that content creation and distribution has helped several companies to skyrocket their sales and nurture engagement. However, if you are indecisive about investing in this marketing tool, take a look at the [...]

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Digital marketing strategy

Five Visual Content Types to Use in Your Content Marketing Strategy

The world wide web is getting more complex by each passing day. The content you publish has to compete with a thousand other assets to capture the attention of the target audience. There are fair chances of your content to get lost into the shuffle of content- resulting in little to no user attention. To avoid the situation, you need to share attractive and more engaging content that satisfies the search intent of the user. For that, you need to identify [...]

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