Top 10 Platforms For Social Media Managers
What are the best platforms for social media managers? A quick search on Google will yield lists after lists. Most of these lists are created by vendors. Here, we give you a detailed breakdown of the ten best social media management platforms from a user’s perspective, not the seller’s.
Whether you are a startup or a large business, leveraging social media is the best way to create brand awareness and share great content. Social platforms like Facebook, LinkedIn, and Twitter are ideal for creating an audience and getting more customers. Since you may have many various accounts across multiple social platforms, you must use the best social media tools.
Social media management tools are necessary for marketing analytics, designing branding strategies, targeting the right audience, and trend forecasting.
Whether you want to experiment with free trials and free plans or subscribe to a premium social media management plan, this article will streamline your research and help you pick the best social media management platform that suits your needs.
Here is our top 10 list of the best social media management tools
Some of the tools are broad, while some are niche-specific. Some are better suited for individuals and small teams; others are better for startups.
Read on to see which one is the best for you.
1. Hootsuite
Hootsuite is a pioneer as a social media management platform and was first developed as an in-house solution when no other management tool existed.
It helps sync social media accounts from LinkedIn, Instagram, Twitter, Youtube, Pinterest, and Facebook. It allows you to plan and schedule posts. You can even monitor trends and get analytics in the mobile app as well as the desktop version.
Benefits of using Hootsuite:
• Monitor multiple social media accounts in one place
• Schedule posts in advance
• Easily view analytics data
• Team collaboration
• Social media listening
• The Hootlet plugin lets you share information with anyone easily 7. Manage customer service efficiently
2. Buffer
Buffer is the best social media management platform for startups. It is a small company with a spread-out workforce. The platform is easy to use and is divided into two categories: Publishing content and analysing it. The platform can also be installed as an extension in your browser.
Buffer Publish has tools for marketing campaigns and is good for team collaboration too. It’s primarily great for Instagram and lets you schedule content across various other social platforms too. Buffer Analyse shows the performance of Instagram, Facebook, and Twitter in one single dashboard and lets the marketing team know how well they are performing.
Benefits of using Buffer:
• Schedule posts
• Precision market testing
• Detailed analytics
• Cross-platform posting
• Management flexibility
3. Later
Later is a social media scheduling tool that works with Instagram, Facebook, Twitter, and Pinterest.
The best part about later is that it’s free for up to 30 scheduled posts a month, making it a good bargain if you are posting once a day.
Benefits of using Later:
• Preview your posts
• Sync images directly in Google Drive and Dropbox
• Edit pictures and add captions directly
4. Tailwind
Tailwind majorly focuses on visual content. It has a partnership with Pinterest and Instagram that makes it a winner in its niche.
Tailwind informs you about the best time for posting content on Instagram and provides you with hashtag suggestions. Tailwind offers a community of influencers, too, and when it comes to Pinterest, it streamlines multiple pins with one simple click.
Benefits of using Tailwind:
• Scheduling pins
• Board lists
• Tailwind communities
• Board insights
5. Canva
Canva is one of the best tools for instantly designing anything from posts, flyers, and stories to banners, logos, and presentations.
Canva is essentially a free tool, and you don’t need any programming or technical skills to use it. The list of canvas creativity is endless.
Benefits of using Canva:
• Free to use
• Variety of templates and fonts
• User-friendly interface
• No skills or prior experience is required
• Team collaboration
6. PicMonkey
PicMonkey is a browser-based photo editing app. The app has an easy-to-use interface, and users can edit pictures and create graphics for blogs. It is also considered as a Photoshop alternative, without the need to learn a variety of tools.
Benefits of using PicMonkey:
• Variety of font styles
• Special features for selfies
• Large selection of overlays
7. iStock
iStock is an online royalty-free and worldwide microstock photography provider. The company offers millions of photos, illustrations, videos, and audio tracks contributed by artists, designers, and photographers internationally.
Benefits of using iStock:
• Large image library
• Team subscriptions
• Extended licenses
• Subscriptions tailored for volume size
8. Google Keep
Google Keep is a free note-taking service offered by Google. The app offers a wide range of tools for taking notes, including texts, images, and audio. Text from images can be selected from images using the inbuilt optical character recognition. You can even set reminders and create checklists.
Benefits of using iStock:
• Easily copy text to Google Docs
• Share and collaborate with others
• Transcribe text from images
• Audio notes
9. Pixabay
Pixabay is a lively community of creatives sharing copyright-free images and videos. The content is released under the Pixabay license, which makes them safe to use without an artist’s permission, even for commercial purposes.
Benefits of using Pixabay:
• Variety of high-quality images
• Can be used for commercial purposes too
• High-quality music
• User-friendly UI
10. Unfold
Unfold is an Instagram story editor that provides you with various custom templates that you can personalise and add your creativity to it. You can apply various filters, effects and edit photos within the app.
Benefits of using Unfold:
• Create engaging stories with easy-to-use templates
• Advanced text tools
• Easily share the story to other platforms
It is easier than ever to schedule and create posts and post them at the best times to reach the maximum number of people.
To properly execute your social media strategy, use these tools. Each platform offers a variety of benefits and different UI.
Some interfaces will naturally be easier to use for you, and the best way to find out which one suits you is to experiment.
At Netplanet Digital, we leverage these tools to help your business grow by assisting you in creating high-quality and effective strategies. Book a free 30-minute strategy call by reaching out to us at info@netplanetdigital.com.au.
