Growing a business from scratch is one of the hardest challenges a person can face. However, it is also the most rewarding if you do it right. These simple tips can help you set a solid foundation for your business to flourish and expand, and to unlock it’s maximum potential.
1. Build a Sales Funnel
One of your first priorities as a business owner is creating a sales funnel. This is crucial for any business as a sales funnel can help quickly grow and automate your business. Creating a sales funnel will require some front-end work but once this process is put in place, it is smooth sailing from there!
2. Investing in a customer management system
Excel spreadsheets and cards can be difficult to manage for some managers as businesses start to grow. There are plenty to choose from and it all comes down to your line of work. If you are looking for a cloud-base software, Salesforce, Pipedrive or Zoho online are always a good place to start!
3. Researching your Competitors
Researching your competition before going into the market is crucial as you are able to gain an understanding of offers and pricing.
First, search the web and look at landing pages, ad copy and other stages of the funnel.
Look at advertisers who have been marketing themselves for the longest. We have all heard the saying “You don’t want to reinvent the wheel” – while this may sound a little ironic and cliché, you do not need to have a brand-new idea to be successful! If it is proven and working for your competitors, it is likely to work for you!
4. Building an Email List
One of the best ways to grow a business quickly is having an email list. Yes, that means you need a lead magnet! Why else would people sign up and give their details to you?
Here are some platforms you can use to help manage your list: Mailchimp, Constant Contact, Aweber, Drip and GetResponse.
5. Networking
Networking can be a low-cost marketing strategy for companies. You can leverage your existing connections to develop sales and business opportunities. You can also use networking events for affiliate marketing collaboration and joint ventures. It is so effective as iIt is the process of building new relationships through introduction and referrals.
6. Leverage Platforms
In the ecommerce business, use platforms that reach your audience and help your business grow. Google Ads helps to gain clicks to your website faster! It brings traffic through relevant keywords and creative use of text and images to reach a specific audience for your products and services.
7. Become Active
Being active on social media allows you to connect with your audience and build your brand. With platforms such as Instagram, Facebook, Twitter and LinkedIn, you can generate vast online exposure, allowing you to showcase your products and services. You can generate leads through these major websites with effective campaigns and build relationships with customers and followers.
8. Create a Blog
You can build your online authority by blogging on a regular basis. It will improve your organic reach in search results and will allow readers to engage with you when they land on your website or social platforms. Come up with topics that will interest your potential customers and educate them. This will build trust and they will feel connected with you before visiting your site or purchasing online with you. Not every customer will purchase right away so it may take several visits before they are ready, so it is vital you have something new and useful every time they return.
9. Claim your Local Listing Pages
If you have not already claimed your local business listing on Google, Bing and other directories, then you are missing out on potential website visitors!
Here are a few to help you get started:
- Google My Business
- Bing places for businesses
- localsearch.com.au
- yellowpages.com.au
- yelp.com.au
- hotfrog.com.au
- startlocal.com.au
- goguide.com.au
- aussieweb.com.au
10. Create a Webinar of Podcast
Be a leader in your industry! Podcast and webinars are a great way to promote your products and services. It can also help grow your business quickly. It is great for captivating audiences to close sale after sale, automatically.
As long as you can build an audience, either one can be a powerful marketing tool!
