As a society – we’re in an era when businesses have massive opportunities to leverage cutting-edge technologies and thrive in their industry. From posting engaging blogs & social content in minutes using ChatGPT to upgrading the retail experience using virtual try-on, a lot is going on around to attract and engage new customers.
However, many small and mid-sized businesses shy away from embracing technology – they are still held captive by the traditional methods of lead generation.
Most of these businesses rely on word of mouth, flyers, brochures, and other conventional marketing strategies to boost their sales, which sadly isn’t enough. These businesses are most likely to lag behind, only to be dominated by their competitors who’ve befriended the Internet and are reaping the benefits of improved visibility and conversions.
However, no time is a bad time to start something new!
To step into the digital arena, it’s wise to build a website with a unique, custom web design. This will help your brand stand out and emerge as a credible and professional business entity. And not just that, there are many other benefits of having a website, which we’ll discuss in the post today. Let’s dive in.
Top 10 Reasons Why a Website is Important for a Successful Business
1. Increased Chances of Getting Leads
If you are looking to get new leads, a well-designed website is your key to getting there. While 40% of small businesses do not invest in websites due to concerns over cost and relevance, they miss a chance to attract potential clients.
When people come across your website online, chances are they will get interested in knowing what your business offers, and if you make a good first impression, they will want to purchase your products and services or even share them with a couple of your friends.
Now, if you don’t have a website, you only rely on friends or a few of your clients to give you referrals, which proves to be difficult in scaling up sales. Keep in mind that first impressions matter, so you want to invest in a custom web design company before you think of putting your business out there.
2. Showcases Your Brand’s Personality
Frankly, every business and corporation aims to be instantly recognizable without uttering a word.
Nike is a good example of a company that has masterfully achieved this goal. Do you really need someone to tell you that those iconic shoes are from Nike? Guessing that you don’t, it’s not too late to showcase your business brand’s personality and get recognized.
But first things first, you need a corporate web design company to integrate your brand identity in the website designing stage. You don’t want to confuse your customers, right? A web designer will incorporate design elements and colour schemes that are consistent with your brand image.
Convincing your audience about who you are, what you represent and what you stand for will not only increase your sales but also set you apart from your competitors.
3. Gains Organic Traffic
A 2019 report revealed that 30% of businesses use their websites for increased sales and revenue. How, you ask? Well, by having an SEO-friendly website, you can rank high in search engines like Google and Bing. The result? More people will come to your website searching for a product or service, increasing your customer base and bottom line.
But the thing is, increasing traffic to your website is half a battle. You can have a high-quality product, but it won’t sell unless your customers hear about it and find you.
The core step for increasing traffic to your website is optimising your web design and content for search engines. You should start with corporate website development, and also pay attention to SEO audits, keyword research, and building well-rounded content marketing strategies. This will ensure that your website will rank higher in SERPs and bring you more traffic and qualified leads.
4. Acts as an Information Hub
The best thing you can offer to clients or customers is easy access to fresh information.
You see, your clients deserve to feel like you care about them. Keeping them up to date through uploading relevant content to your website is a bonus tip.
Do you have discounts for the next season’s sales? Have you expanded your business to other locations? How can they book an appointment with you? How are they supposed to reach out to you in case of inquiries? With a website, it’s easy for them to find such information with a few clicks.
That’s not all – you also don’t have to worry that this will limit your staff from focusing on other important aspects of your business. With the ever-changing technology, you can add a chatbox to your website and have it respond to all questions. An accredited digital agency in Sydney should be able to do this for you.
5. Shows Credibility and Professionalism
As per statistics, 75% of people believe that they judge the credibility of any business through its website design.
Frankly, people prefer buying from businesses they know, like and trust. Having a website for your business or corporation is the fastest ticket to winning their trust. While you may be tempted to use shortcuts like Facebook to reach your customer base, we all know that everyone can create a Facebook page, including scammers, making it hard for customers to trust you.
A well-designed website from an accredited business web development company will leave an impression of professionalism. With every information about your corporation readily available, they know they can trust you. In case of any inconvenience, they know how to get to you with no hidden agendas.
6. Elevated Marketing and Promotion
You have probably heard this time and again, but a website is a crucial sales tool.
If you are looking to venture into digital marketing to increase your leads and generate more profits, you will need an SEO-friendly website to gain traffic.
After achieving a customer base, you can use different website marketing strategies to help you grow your business. Email marketing is one great way of increasing sales.
Here is a bonus tip on how email marketing works – When someone visits your website and subscribes to your newsletter, you get the power to continuously bring them back by sending regular updates. This creates higher value conversions, improves your win rates and increases your average customer Lifetime Value (LVT).
7. Customer Accessibility 24/7
The good thing about having a website is that potential clients no longer have to wait for opening hours to access your services. A website ensures your business or corporation is accessible 24/7. Whether your clients need to inquire about something or perhaps browse through your products, they can do it at whatever time of the day, even on holidays!
Also, if you are worried that it’s going to put a burden on your staff, that should be the least of your worries. With a digital agency Sydney, you are guaranteed that your websites will be equipped with a chatbox. This tool will help provide the support your customers need online. So, your staff can focus on more important aspects of your business.
8. Enhanced Customer Engagement
When you have a well-designed website with clear, concise information and easy-to-use features, you create a positive impression, encouraging customers to spend more time on your site and ultimately leading to conversions.
Moreover, having a custom web design that meets the needs and preferences of your customers helps you build a long-term relationship and encourages repeated business. Also, you get to learn which aspects of your business require improvement through the reviews and comments on your website.
9. Having a Website is Not Expensive
Most people refuse to create a website for their business because they think it’s expensive. In fact, 23 % of small businesses refuse to own websites due to costs. However, websites are not costly; on the contrary, they are a cost-effective solution for those looking to make greater profits in the long run.
Still, need more convincing? According to a 2019 report, 65% of small businesses and corporations spent less than $10,000 on their website. These stats prove you can create impressive websites with limited resources and personnel.
That’s not even the best part. Investing in a website means that you will continue to generate revenue for years even after you have created it. Ads are one great way that most website owners use to generate extra income for them.
10. Competitive Edge
As small as your business or corporation is, you can still edge out those big industries.
Well, if you play your cards right and properly optimise your website, search engines like Google will rank you higher, driving traffic to your website. This means you will have higher conversion rates.
Aside from winning against competitors, a website allows you to learn from your competitors. Analysis tools will help you identify their strengths and weaknesses. But even with that advantage, ensure you don’t copy whatever they do. Use relevant strategies and take their weaknesses to your advantage.
Frankly, the advantages of owning a website are endless, but what remains constant is that they will help you grow your business. That’s all you want, right? So, why wait?
Trust Netplanet Digital, a leading digital agency in Sydney and take the next step to achieving a successful business. Call us now for a 30-minute free consultation.