There’s one thing we all can agree with – Everyone can build an online store and sell products. However, it’s not the same for all, the challenge to convince people to choose your product over the competitors’ is huge. So, how can you enhance the user’s attention and motivate visitors to buy your online store’s product? What role would content play in winning the hearts of customers? In this blog, let’s talk about some copywriting tips and tricks to sell your product more, scale website engagement, and skyrocket its conversion rates.
Why is Copywriting Important for Selling Your Product?
If you’re still using the text you’ve got from the manufacturer as the product description, let me tell you, you’re in a losing game. Starting with the technical specifications to the features of the product, no customer has the time to go through the product description that talks nothing about the benefits it’s going to offer. Before we discuss how to create a compelling product copy, let’s set some ground rules on the ‘must haves’ of a product description.
- Complex products need simple copies. Have a detailed product description that addresses customer pain points, fears, and buyer barriers.
- A great product description informs first, and persuades next.
- Photos are the life of your product. Use them in plenty.
3 Copywriting Skills You’ll Need To Sell Your Product.
Fall in love with your product to make others feel the same
Treat your product as your newborn baby. Just like you interpret a baby’s crying to feed him something, think about how you can present the product in a way that the customer would love it. No one has admitted to being non-attracted to words. Use them well to paint a picture of how the customer would feel before and after using your product. Indulge in the minute details, make your customer feel that you understand them.
Must Read: How to create persuasive content?
Paint a picture in the customer’s mind
How would you address a person’s deepest, darkest desires? By letting him experience something he’d never want to lose.
Describe how it would look or feel for them to have your product in their hands, on their bodies, or in their mouths. Hit all the senses. The best example we can use here is luxury brands. When you take references of Gucci, BMW, and more, you’d notice that they never try to sell their product. What they sell is the status you’ll acquire when you get a renowned brand’s product. The exclusivity of the product that’s available only to the top-notch people.
Don’t commit superlative sins
Subjective phrases like the best hairdresser in India, quickest vacuum cleaner, is a surefire way to sound insincere. Has your product been featured in any publications? Or has it achieved a new record? Write about it to support why your product is the best. Use numbers to showcase its credibility.
Writing product descriptions that compel your customer to pull out their purse and buy your product isn’t so hard. However, framing it with your customer in mind is a bit difficult. Among the diverse set of audiences and their varying needs, how a single product copy would address each of their pain points? This is where Netplanet Digital comes in.
Would you like to scale your e-commerce business to a whole new level or need the best copywriting or content marketing assistance? If yes, schedule a consultation call with us and learn how we can help.