Content marketers invest a lot of effort into two things; first, writing persuasive content that urges readers to take action, and second, promoting the content on the right platforms to attract more engagement.
Now, if you are wondering about the former, let us tell you that it is not as difficult as it looks. Instead, crafting convincing content for readers can be all fun and games with the right method. Not to forget, when done right, it can help you attract new customers, ultimately helping your business to sustain and grow.
You must be probably wondering, “How do I write persuasive content?”
Well, that’s what we are here for. Here are the ways by which you can create content that can persuade your readers to take the desired action.
Tips to Write Crisp and Persuasive Content
Tell a Story
Mundane content is not readable. On the other hand, telling a story increases readability especially for non-readers.
Storytelling helps your audience understand, connect the dots and take action. The best part about it is that it urges readers to want more. Storytelling is like an indulgence. It leaves such a good taste that you crave more of it and That’s exactly what you need to do.
The only thing you need to care about is not bluff. Tell your audience the real story, not something out of the fantasy. For instance, you can mention the journey of your business or a growing business that inspires you. Also, you can leverage other people’s stories to build powerful content.
Use Smart and Persuasive Words to Deliver Your Message
Another main thing about creating persuasive content is to use persuasive language or words. You need to be specific about your choice of words. The more you are to the point, the more credible is your content.
Some words help you in building a connection with your audience. For instance, use “You” as if you are addressing the audience. It shows your audience that you care about them and your content is not just about your service or product.
Secondly, use “Because” and give your audience reasons to choose you. If you want your content to convert, make sure to use this word often.
Thirdly, use “New”. Why do you want your audience to choose you? What uniqueness can you provide? Your audience is tired of the old methods. You can instantly grab their attention by using this word in your content.
Fill Your Content with Relevant Data
What is data-driven content? It is a type of article that merges personal experience with proof to offer an authoritative solution.
As we mentioned before, you are not allowed to bluff in your story. Hence, you are required to provide your audience with real-time data to make them believe in you.
There are many ways by which you can include data in your content. For instance, if you are trying to make a point that someone else has researched, you can cite the research to back up your point. Furthermore, you can also use your data to build legitimate content.
Crafting content is an art. It is all about going into the mind of your audience to build content that converts. If you want someone to do this for you, we are here to help. Our team at Netplanet Digital can help you in gaining the success you desire by creating well-crafted content. Contact us today or book a free 30-minute consultation to discuss your content marketing needs.