The search engine giant Google aims to give a robust user experience to its searchers when they land on your website. Your site engagement and the time people spend reading your content, tell Google that the users are satisfied with your website.
This is what on-page SEO is meant for. It optimises the content on your website pages to educate and guide your visitors throughout their navigation on your website.
If you want Google bots to crawl through your pages, make sure you follow this on-page SEO checklist.
Website Load Time
Install SSL certificate.
The Meta Page Information
Here are some major meta tags that you must pay attention to.
The title of your web page must be 50-60 characters long, clear, and must include your focus keyword, used naturally.
Your meta description should be 160 characters long descriptive text that tells search engines and your visitor briefly about your topic. Include LSI (Latent Semantic Indexing) keywords in the meta description instead of focus keywords.
URLs and H1 tags
Add your target keywords to both URLs and H1 tags. Ensure that the URLs are short and clean.
Do not copy your title in the H1 tag. Instead, use keyword variations and tag modifiers.
Use Subheadings title in the H2 and H3 tag.
This is the Main Heading 1
This is Subheading H2
Optmise Photos and Alt Tags
Optimise images and add descriptive alt tag attribute to image, alt text help Google to index image to get better ranking on Google Image Search results.
Traffic-oriented and Unique Content
Create in-depth, and keyword-rich content to drive search traffic to your website. Use keyword phrases utilising the LSI variations to help Google determine your content’s relevancy to search queries.
Understand the user’s search intent and optimise your content to provide the best experience. Avoid keyword stuffing and use them naturally to address the user’s problem.
Low-quality and thin content is another reason why Google dislikes individual web pages. It considers content freshness, the value it provides, and visitor engagement to rank your webpage on the SERPs.
Give equal importance to video content. This is something that will keep your visitors stay engaged on your website.
Internal Linking and Crawlability
Broken links prevent web spiders from crawling your web page. Make sure to fix your links before inviting them to scan your page.
Provide internal links to your blogs and other web pages to help crawlers to find links to fresh content on your website itself quickly.
Optimise your URL structure to educate your readers on what your topic is about. Make it short and self-explanatory.
The majority of traffic on your site will be from mobile users. Ensure that your content layout, web page structure, and navigation render the best user experience on mobile devices.
If you are not sure about your site’s mobile responsive behaviour, use Google’s mobile-friendliness test tool to gain insights.
On-page SEO is about providing value to your visitors nd driving engagement on your website with meaningful content. Stay tuned with our blog updates for more such posts.
Schedule a free 30-minute consultation call today with our experts to help you keep your on-page SEO intact.