Surely, you are using a voice search on your phone and laptop. But, have you optimised your business website for voice search?
With changing time and trends, marketers too should change their conventional methods of attracting online traffic and leads. They should adopt emerging technologies and keep up with consumer behaviour to achieve their marketing goals.
Coming back to point, this is the era of voice search, and you should also make your way with it. With the popularity of phone and digital assistants, the use of voice search for a query in a search engine is no longer a fancy-gadget concept; it is now integrated into people’s lives to ease their daily tasks. Many people are using voice search queries to find information on the web, and so making your website voice-search-ready can help you unlock a new path to marketing success.
Tips to optimise the website for voice search
Here are some tips that will help you optimise your website for voice search.
1. Optimise your page speed
People do voice search with the expectation of receiving quick results.
This is why page speed is the major constraint for Google while ranking the sites. This means the page speed also plays an important role for your website to rank high in voice search results.
To ensure that your website page speed is optimal, analyse its current speed. For that, you can use tools like PageSpeed Insights and Test My Site which help you tell your site’s current loading time. Using these tools, you can know your current site speed, the needed optimal speed, and tips on how you can improve it.
2. Choose keywords considering voice search
41% of people use voice search in the same way they talk to their friend.
So, the keywords need to change considering voice search. Add keyword phrases and content that is more natural and conversational as if talking to a human. You can also use Google’s “People Also Ask” tool to understand what kinds of questions people usually ask concerning a specific topic. See more information about SEO Campaigns.
3. SSL secured website
Google favours secure and certified websites. The security factor not only affects the voice search results but also the results for text search. With HTTPS protocol, you can ensure to Google that your website is trusted – it follows all rules and good online practices and is safe to browse.
4. Make your audience’s journey easier with well-structured site
Map out the audience’s journey in such a way you can optimise your content for voice search. This will help you find out the questions customers may ask and you can answer using voice search.
Make sure you add clear and easily readable frequently asked questions when developing content for your site. It’s certainly a smart way to attract more traffic and engage your customers.
5. The mobile-first mentality is voice friendly
Voice searches majorly occur on mobile devices.
According to recent search engine algorithm updates, mobile-friendly websites rank higher in the search results. When you optimise your website with a mobile-first mentality, then your website will also be under higher voice search rankings. It’s a complete win-win!
From what we can foresee, it’s just the beginning of the voice search era, and there’s a long way to go. Contact Marketing Agency to align your website with the latest trends and achieve a significant return on your investment.
To get started, book a free consultation today.