Tag - seo strategy

SEO Strategy in Sydney

Seven SEO Trends to Follow in 2021

SEO drives more than 1000% traffic as compared to organic social media. Further,  53.3% of all website traffic comes from Google and other search engines. Collectively, Search Engine Optimisation (SEO) attracts consumers to your online platforms in an effective way- but only if you use it right. However, it is getting harder and harder every year to outrank the competitors. Now marketers need more sustainable strategies to stand out from the crowd and attract more potential customers. To help you build [...]

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SEO Strategy

What is Keyword Cannibalisation and How to Avoid It?

Do you have different pages targeting one keyword? If yes, you are doing more harm to your website than good. You might have heard about a common misconception that you stand a better chance to rank if you target the same keywords in different web pages. But, the fact is, it has an exactly opposite effect as you are competing with yourself. As a result, you have low CTR, low domain authority, and lower conversions, which is disastrous for your [...]

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Tips to Optimise Your Website for Voice Search

Five Tips to Optimise Your Website for Voice Search

Surely, you are using a voice search on your phone and laptop. But, have you optimised your business website for voice search? With changing time and trends, marketers too should change their conventional methods of attracting online traffic and leads. They should adopt emerging technologies and keep up with consumer behaviour to achieve their marketing goals. Coming back to point, this is the era of voice search, and you should also make your way with it. With the popularity of phone [...]

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