With the boom in digital marketing, there’s been a significant rise in the number of businesses adopting websites. While it’s a great start, people need to keep in mind that this is just the beginning! To gather leads and attract the audience, website optimisation is important. Web design plays a major role...
Facebook marketing tops the list when it comes to leveraging social media. A massive audience base, cutting-edge tools and techniques for marketing, commendable paid advertising, and whatnot - the model has everything that’d help you drive more engagement and conversions. When billions of active users are consuming content to make a...
Is your website not ranking well in the search results? If yes, there could be several factors responsible for your website’s below-average performance. It could be due to site architecture, engagement, fewer backlinks, low keyword intensity, or duplicate content. If left unnoticed, these issues can change your website from the best...
Today, a majority of people are glued to their smartphones. They rely on these beloved pieces of technology to keep a tab on emails, follow world news, and interact with their family and friends on social media. As per studies, a mobile phone user spends about 69% of their time using their...
Surely, you are using a voice search on your phone and laptop. But, have you optimised your business website for voice search? With changing time and trends, marketers too should change their conventional methods of attracting online traffic and leads. They should adopt emerging technologies and keep up with consumer behaviour...
The world is going through hypercritical times during this COVID-19 pandemic. Be it small businesses or enterprises, all have been greatly affected as the economy has shaken due to this global crisis. There’s no one in the offices, and all restaurants, supermarkets, and grocery stores have been left empty shelves -...
In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?” Before you even decide on the content of your marketing message, you have to know that...
1: A Focused Mission Statement The strength of your brand begins with a very specific and purposeful mission statement. This is the promise you make to your market, and it defines who you are and what you have to offer. The easiest way to create a powerful mission statement is to...
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