Tag - digitalmarketing

Website Design Tips

Five Web Design Best Practices

With the boom in digital marketing, there’s been a significant rise in the number of businesses adopting websites. While it’s a great start, people need to keep in mind that this is just the beginning! To gather leads and attract the audience, website optimisation is important. Web design plays a major role in optimisation. It, apart from defining the look and feel of your business, leaves a long-lasting impression on the users’ minds. A study shows that over 92% of people let web...

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four-easy-steps-to-a-build-facebook-marketing-strategy

Four Easy Steps to a Build Facebook Marketing Strategy

Facebook marketing tops the list when it comes to leveraging social media. A massive audience base, cutting-edge tools and techniques for marketing, commendable paid advertising, and whatnot - the model has everything that’d help you drive more engagement and conversions. When billions of active users are consuming content to make a buying decision on Facebook, what else do you need to boost your business revenue? But there’s one thing that you need to develop - a goal-oriented and result-driven Facebook Marketing Strategy....

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SEO Website Audit in Sydney

Your Website Needs an SEO Audit. Here’s Why.

Is your website not ranking well in the search results? If yes, there could be several factors responsible for your website’s below-average performance. It could be due to site architecture, engagement, fewer backlinks, low keyword intensity, or duplicate content. If left unnoticed, these issues can change your website from the best to worst in a few months. This is the reason why it is essential to identify your website's weaknesses and work on them to make the most out of your investment....

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Digital Marketing

Not! Another Story About Mobile Digital Marketing

Today, a majority of people are glued to their smartphones. They rely on these beloved pieces of technology to keep a tab on emails, follow world news, and interact with their family and friends on social media. As per studies, a mobile phone user spends about 69% of their time using their device. If you think like a marketer, these stats are enough to suggest that you need to have a customer-centric mobile marketing strategy to stay ahead in the market and...

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Tips to Optimise Your Website for Voice Search

Five Tips to Optimise Your Website for Voice Search

Surely, you are using a voice search on your phone and laptop. But, have you optimised your business website for voice search? With changing time and trends, marketers too should change their conventional methods of attracting online traffic and leads. They should adopt emerging technologies and keep up with consumer behaviour to achieve their marketing goals. Coming back to point, this is the era of voice search, and you should also make your way with it. With the popularity of phone and...

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Digital Marketing Sydney

Five Online Digital Marketing Ideas to Consider During COVID-19 Situation

The world is going through hypercritical times during this COVID-19 pandemic. Be it small businesses or enterprises, all have been greatly affected as the economy has shaken due to this global crisis. There’s no one in the offices, and all restaurants, supermarkets, and grocery stores have been left empty shelves - the world is looking like a big ghost town. However, there is hope on the horizon. In this difficult time, people are supporting each other with education and resources. And for this,...

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10 Tips for Marketing Your Business with Facebook Pages

In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?” Before you even decide on the content of your marketing message, you have to know that people will see it. That means knowing where people will be. (more…)

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brand marketing strategy

The 4 Essential Ingredients of a Killer Brand

1: A Focused Mission Statement The strength of your brand begins with a very specific and purposeful mission statement. This is the promise you make to your market, and it defines who you are and what you have to offer. The easiest way to create a powerful mission statement is to think of your business from your customers’ perspective. Think about what motivates them to purchase products or services and how your business could persuade them so they feel that you’re a...

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