Tag - brand

brand marketing strategy

The 4 Essential Ingredients of a Killer Brand

1: A Focused Mission Statement The strength of your brand begins with a very specific and purposeful mission statement. This is the promise you make to your market, and it defines who you are and what you have to offer. The easiest way to create a powerful mission statement is to think of your business from your customers’ perspective.Think about what motivates them to purchase products or services and how your business could persuade them so they feel that you’re [...]

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