The world is going through hypercritical times during this COVID-19 pandemic.
Be it small businesses or enterprises, all have been greatly affected as the economy has shaken due to this global crisis. There’s no one in the offices, and all restaurants, supermarkets, and grocery stores have been left empty shelves – the world is looking like a big ghost town.
However, there is hope on the horizon.
In this difficult time, people are supporting each other with education and resources. And for this, social media is standing out as an extremely powerful channel of communication. Businesses are using Social Media Marketing and other online campaigns to cope up with this uncertain situation. Most of them are also preparing their strategies for a post-coronavirus world, and you can do the same with below smart marketing ideas.
Marketing Ideas to Survive COVID-19
As a business owner, you must be looking for ways to survive the trauma and financial jeopardy associated with coronavirus.
Here are some online marketing ideas for you to implement during this COVID-19 situation.
1. Stay connected with your customers on social media during this critical situation
We all are dealing with this coronavirus outbreak. We all are locked down in our homes; taking precautions. This is the time to show empathy and help people where you can. This is not the time to be pushy for sales, but it’s the opportunity for your brand to stand out and set a brand image during this struggling time.
Due to this sudden isolation, people are stuck at home, surfing social media for updates and to stay connected. Use your business for social causes and contribute as much as possible; use social media marketing to promote your good deeds that help build your brand. Trust us, it’s an ideal opportunity for you to use social media marketing responsibly to unite and engage with your customers.
2. Ensure the online presence of your business
In the times of quarantine and isolation, more and more people are available online. Search traffic has risen tremendously over the past weeks and will continue to rise until we are locked down. Everyone is glued to their phone and computers looking for entertainment or to pass the time. For many of them, exploring online stores is the best idea to kill their empty hours.
You see, everything over the internet is consumed more than ever before. Thus it is the time to actively show your online presence. Do every possible thing to climb on the top of Google’s search engine results. This is not affordable for your business to go into the shell. Invest in web design and develop more marketing ideas to ensure your business is visible online.
3. Capture traffic with Pay-Per-Click marketing
Most of the heads are stuck in front of their screens; it is a great time for your business to use Pay-Per-Click marketing and connect with customers to gain a competitive advantage. This way you can also save your money within the digital marketing budget. Because of reduced competition, your business can capture traffic and conversions.
4. Move ahead of your competition with SEO
Increase the organic traffic on your website with the help of SEO to move ahead of your competitors. Be on the front page of Google SERPs and top of the list so the customer ends up calling you when searching for certain keywords. Hire SEO experts to make a strategic optimization strategy and help you climb on the top of the SERPs.
5. Prepare your business for stabilizing the situation
After a few months when the coronavirus outbreak gets faded and the consumer’s spending habits will stabilize, you need to be prepared for that.
As SEO is a long-term strategy, invest in that. What you do today in your SEO campaign will affect the organic search rate two months from now. So if you stop your SEO campaign now it will impact your revenue two months from now when we come over with COVID-19. It’s wise to keep your campaigns running – just know that it’s nothing but an investment for your bright future.
Netplanet Digital is here to help you get through this difficult situation, so don’t put your business into the shell rather grab the opportunity and watch your business skyrocket. From SEO to Pay-Per-Click marketing and custom website design, we do it all with a professional approach.
Connect with our experts here to discuss the best marketing solutions for your brand. We’ll ensure to give you the best advice and help you prepare for a brighter post-coronavirus world.
To know more, book your free 30-minute consultation today.