The 4 Essential Ingredients of a Killer Brand
1: A Focused Mission Statement
The strength of your brand begins with a very specific and purposeful mission statement. This is the promise you make to your market, and it defines who you are and what you have to offer. The easiest way to create a powerful mission statement is to think of your business from your customers’ perspective.
Think about what motivates them to purchase products or services and how your business could persuade them so they feel that you’re a credible and valuable partner in helping them achieve their goals.
2: A Well-Designed Website
Whether you plan to sell products or services on your own, you absolutely need to create a website of your own. Your website is the home of your brand. It’s where you invite people so that they can get to know you, your business and ultimately, where you serve them.
Creating your own website puts you in full control of your brand and it’s a vital component in your long-term success.
That doesn’t mean your website needs to be elaborate. It just needs to be functional and serve as a home base for your brand. You can work on growing it as you continue to build your business.
3: A Mailing List
It’s important to begin growing your mailing list immediately. Do not put this off! This is where your website comes into play. You should include a landing page with an opt-in form that connects visitors with your mailing list so that you can begin to grow your tribe. That way you’re able to easily reach out to your customer base and build valuable relationships with your audience.
Growing a list of subscribers who are actively interested in your niche is the easiest way to catapult your business to the next level. There is also no other marketing strategy that comes close to the effectiveness of a targeted mailing list, nor one as affordable.
You can get started with just a landing page that features an opt-in form and a mailing list account through services like www.Aweber.com
4: Choose a Differentiator
The single most important thing that will set your brand apart from any other is by having a very clear differentiator as part of your identity.
Your brand needs a differentiator. Whether it’s in the style of your website, the voice used throughout your content, or the quality of your graphics – your brand needs to offer something better than the competition. If all things are equal there’s no reason for someone to choose you over another offer, right? So, give them a reason to go to you.
We hope this helps in getting you on your way to stand out from the competition!