Tag - marketing

Ecommerce SEO and Examples of Brands Doing it Right

Search Engine Optimisation (SEO) is undeniably one of the essential features for building a successful ecommerce brand. About 85% of consumers will conduct research online before making a purchase. So, you have to focus on ecommerce SEO to propel your business forward. We have seen top sites crush it when it comes to ecommerce SEO. The high sales and conversions some ecommerce websites make are due to their ability to drive traffic to their site. So, if you own a business,...

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Facebook Lead Generation: Top 7 Success Tips!

If you are in business, you already know that more leads mean more significant sales for your business. However, well-paying leads don't just come from nowhere; you have to put in greater effort to get them. That’s when massively popular social media platforms can be leveraged to get the necessary traction and desired success. The best thing about Facebook is that it's a large market with over 2.93 billion monthly users. Therefore, there is enough room for everyone to reach their target...

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Complete Guide to Using Instagram for Business

The Complete Guide to Using Instagram for Business

With over 2 billion monthly active users — roughly one-fourth of the world's population — Instagram is one of the most widely used social media platforms. Instagram is a visual social networking platform that focuses on photo and video content. Thus, working on it seems challenging for marketers with no visual product, but even B2B and service-based businesses can profit from this network. Most Instagram users, around 90%, follow at least one company. The app’s use is no longer limited to photo-sharing,...

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Wix vs WordPress – Which Way to Go?

Wix and WordPress are crucial tools for building your website. Both allow page designing without coding, but there are recognisable differences that you ought to know. First things first - Wix is basically a website builder, and WordPress serves as a Content Management System (CMS). Both options provide accessible and affordable selections catering to any business size. While the two tools are important, determining your business's software is hard. You first need to understand your website's purpose, and then examine its...

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Shopify vs. WordPress – Which One Do You Need?

Worldwide eCommerce sales are estimated to hit $5.5 trillion in 2022 This potential encourages many business owners to jump into the ecommerce arena and transform their small biz into an online store. Now, when it comes to ecommerce, WordPress and Shopify happen to be giant market players. One can create a fully-functional ecommerce website using any of these platforms, but which one is better? Well, we can’t name one! Some features are unique only to Shopify, and others only for WordPress. One must...

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How to Optimise Your Blogs for Search Engines?

If you are a blogger or a business person who has a blog section on their website, you are probably aware of the essence of Search Engine Optimization (SEO). It is the key to getting a higher search engine ranking and more visibility on your blog. However, you need to know the tips to optimise your blogs for search engines.  Why would you need these tips?  These tips will enable you to deliver all the right things in your posts from the perspective...

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How Much Does SEO Cost in 2022?

It is a fact that people go to Google to find businesses and brands, compare products and services, and even discover new things. According to a study, 75% of searchers click on websites or web pages that appear on the first page of the search engine.  Businesses in 2022, therefore, must invest in SEO to stand out among hundreds of search results. But how much should you invest in SEO for your website, and what returns can you expect?  In just a...

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How to Hire a Marketing Agency for Your Business?

“A jack of all trades is a master of none, but often better than a master of one” You must have heard this famous phrase... In the age of digital marketing, specialisation is well above versatility. Regardless of the size of your business and its goals, you need a specialised marketing team that is equipped to generate genuine leads to your business. They should have dedicated specialists for Social Media, SEO, Google Ads and Web Development to achieve maximum results. However, your revenue...

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brand marketing strategy

The 4 Essential Ingredients of a Killer Brand

1: A Focused Mission Statement The strength of your brand begins with a very specific and purposeful mission statement. This is the promise you make to your market, and it defines who you are and what you have to offer. The easiest way to create a powerful mission statement is to think of your business from your customers’ perspective. Think about what motivates them to purchase products or services and how your business could persuade them so they feel that you’re a...

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