You all might be knowing about the visible elements of on-page SEO, but have you ever imagined what happens behind the scenes?
In this blog, we are going to get you acquainted with the hidden aspects. By hidden aspects we mean, technical SEO that deals with the technicalities of the website. It is because of technical SEO only that you and your audience can see and experience your website. Let’s get started.
What is Technical SEO?
Technical SEO is the process of optimising your website to make it easy to crawl, index, and rendered by the search engines. It considers certain technical elements that include site architecture, page speed, XML sitemaps, duplicate content and many more.
How would you know that your website is technically optimised for search engines? Let’s proceed with certain factors to ensure your website is well optimised.
Have an SSL certificate
SSL (Secure Sockets Layer) is a digital certificate that enables encryption in your website. It provides authentication to establish clear communication between a web server and a browser, which ensures the security of your website. Especially if you have payment gateways or you deal in E-commerce, you should have an SSL certificate.
How to install?
You can either get it set up by your manager or IT department or install the certificate on your server. As soon as you install, it will change your site URL from http:// to https://.
Mobile optimise your website
Google follows the “Mobile First” approach while indexing. So, switch to mobile responsive websites over non-responsive. If you have a website which is not mobile-friendly, you could see a drop in your search engine results. On the other hand, if your website runs effectively on every device, Google tags it as sensitive.
Improve your website speed
Website speed is another ranking factor of search engines. If your website takes more than 5 seconds, you should be prepared to see a dip in your search results. Here’s how to optimise your page speed:
- Fast hosting and DNS provider
- Minimum HTTP requests and one CSS stylesheet
- Compressed web pages and reduced images
- Minimised website code
Eliminate duplicate content
Duplicate content confuses the search algorithms that can seriously affect your search results. Moreover, it could be an attempt to manipulate rankings. Here’s how you can skip creating duplicate content:
- Stop publishing multiple pages or post versions on your CMS
- Use the canonical links to direct the search engines to the original version of your content
Add an XML sitemap
An XML sitemap makes it easy for Google to navigate your web pages. It also informs the search engine when each of them was last modified, whether they are regularly updated or not, and their priorities. After this, you stand a better chance to get all your web pages crawled and indexed properly.
Embed the structured data markup code
Don’t forget to add schema markup or structured data markup code to get your website indexed efficiently. It boosts your SEO and improves your rankings with “rich snippets.” It displays useful information to the users that increases your click-through rate (CTR).
Register with Google Search Console
Google search console offers data and configuration control for your website that allows crawling and helps display your site in search results. So, you should submit the XML sitemap to Google Search Console. It helps test your website’s mobile usability, access search analytics, view backlinks, avoid spamming links, and much more.
If you have a website then make sure it is crawled and indexed; otherwise, people will hardly get to know about it.
Unsure of the technical aspect of your website?