SEO drives more than 1000% traffic as compared to organic social media. Further, 53.3% of all website traffic comes from Google and other search engines.
Collectively, Search Engine Optimisation (SEO) attracts consumers to your online platforms in an effective way- but only if you use it right. However, it is getting harder and harder every year to outrank the competitors. Now marketers need more sustainable strategies to stand out from the crowd and attract more potential customers.
To help you build an SEO strategy for the upcoming year, we have put together a list of SEO trends to follow in 2021. Let’s get started.
Best SEO trends for 2021
1. EAT algorithm
With increasing online fake news, Google is concentrating on putting more attention to the EAT (Expertise, Authority & Trustworthiness) algorithm. Till now they were targeting the Health, Finance and Business sectors but with time we see it getting into other sectors also.
Now the ranking of brands is going to depend more on trust and authority rather than keywords and backlinks.
In 2021 to rank well, brands must focus on setting themselves as the authority and create accurate, credible, suitable, and informational content. 2021 is the time to build a brand rather than achieving short-term rankings.
2. Artificial Intelligence
The interaction of people with online content is evolving with Artificial Intelligence (AI). It is worth paying attention to the AI algorithm of Google.
The senior Google scientist Greg Corrado who contributed to developing the Google algorithm- RankBrain unveils it a few years back. He highlighted that the RankBrain will improve with time and become the most important ranking factor, making it one of the top SEO trends to watch.
3. Voice search
With the amazing technology of Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology is trending and has come a long way.
According to a report of Juniper Research, voice-powered smart speakers will be installed in 55% of U.S. households.
To optimise voice search, consider longer phrases that we use in our everyday conversations. People voice search in an abbreviation, longer and natural way.
4. Google Maps
There are hundreds of competitors fighting to get to the number one position. Unfortunately, only one can achieve it, and if you are not that one, you need to look for alternatives.
Local businesses are focusing on Google Maps to outrank the big brands in their niche. It is a quick and easy way for local businesses. It works because Google Maps rankings appear higher in SERPs than the organic list.
5. Mobile friendly
Google rolled out mobile-first indexing, it means the mobile is considered as the primary version instead of desktop. It makes sense as by 2025 about 73% of internet users access the internet on mobile devices. The mobile usability report in Google Search Console is also evident to it.
6. Quality content
Google algorithms are way smarter now, gone are the days when people can stuff keywords. Companies that share high-quality human content rank higher than those that perform well on the bot. Time on site and engagement gets higher when there is content written for humans.
7. Load time
A 100-millisecond delay in site loading can drop the conversion rates by 7%.
You lose customers if your site takes a long time to load. Compressing the image before uploading it to your site can increase the site speed. You can also use speed optimisation plugins to boost your website performance.
These are our predicted 2021 SEO trends. Let’s see what Google comes up with.