Is Pinterest a part of your marketing plan?
If yes, then it should be as it bridges the gap between the product discovery to customer conversion. As people land up on your page in need of some inspiration for décor, recipe, fashion, motivation, or anything, they discover your brand. It makes it easier for pinners and customers to get straight to your website. And, when they like the content on your website they share it with others who are ready to investigate a new brand. This way, you get increased traffic, new leads, and increased sales.
But, how would you get people to discover your brand on Pinterest?
The answer is straight- Pinterest SEO!
Well, let’s be clear with the basics. SEO for Google is different from SEO for Pinterest in terms of the type of content and optimisation of keywords. Google ranks texts, audio, and video while Pinterest SEO ranks images, infographics, and videos.
Apart from this, Google prefers authoritative and long-form content to rank that takes months to rank. On the other hand, Pinterest ranks fresh and well-optimised pins that can be done in minutes or hours. So, the ranking may decrease over time on Pinterest which is in stark contrast to what happens on Google.
Now, this makes way for the other two important questions,
How do I use SEO on Pinterest? And, how do you rank higher on Pinterest?
To answer these questions, we have come up with five crucial tips for Pinterest SEO that we will discuss in the section below. So, let’s jump onto the tips.
Top 5 Pinterest SEO Tips that You Must Include in Your SEO Strategy
1. Keyword Targeting
Begin with keyword targeting based on your business objective. Use popular keywords while creating pins for your page, but make sure you don’t go generic. However, generic keywords are useful, but when accompanied with descriptive details. For example, “Fashion” is one of the popular keywords used on Pinterest, use it with words like “Women Fashion, Girl Fashion, Summer Fashion, Fall Fashion,” and so on.
Also, add those keywords along with hashtags on boards to inform board names as they are equivalent to keywords and help users and pinners find your pins.
2. Think like a Pinner
First of all, be clear with the anatomy of pins and think like a pinner. Keep an eye on what’s trending in terms of structure, font, size, word, colour scheme, and images. Save the pins to relevant boards to make SEO friendly. Always share eye-catching images considering the interest of the pinners, customers, and the entire target audience. Also, Use high-contrast colours and consider every parameter to be on top of the game.
Apart from this, be descriptive to inform pinners about your pins and make them rich with all the relevant details. Don’t just stuff the descriptions with popular keywords. Also, include a strong call to action in every pin.
Use images that showcase your brand and lifestyle you want to promote. Take care of the optimal ratio, which is 2:3 and includes more vertical images as compared to horizontal images considering more usage of smartphones.
3. Optimise Pins, Boards, and Profile
How do I optimise my pins on Pinterest?
This is a common question that people ask, optimising everything is a vast topic that includes various steps. Here are a few, have a look:
- Always add a URL to link back to your website for more brand exposure and redirect more traffic to your website.
- Make sure content is pinned by others. The more it gets shared, the higher is the chance to get ranked.
- Add HTML texts to your pins. You will have the margin to add crucial information about the product such as product name, real-time pricing, and stock information. It will help potential customers to reach you fast.
- Change the cover image of the board according to the season.
4. Create Fresh Content
Always create unique and fresh content that has never been used by anyone. The best way to curate unique content is to go through your own email inbox and FAQ section of your website. Create informative images and videos to be pinned on Pinterest that include content, which addresses common questions asked about your products and services. Explore different category pages to find new topics and selectively curate content around that.
5. Experiment with Pinterest Ads
Lastly, you can try your hand at Pinterest advertising. Here you can experiment with different ad formats that include the following:
- Standard images
- Pinterest descriptive videos
- Shopping pins that include a link to the product, where users can click to buy it instantly
- Carousel ads for users to scroll through multiple images
- Collections of different product images
Understand that Pinterest SEO also shifts as Google, so you can apply different tips mentioned above to stay on top of the trend and fine-tune your Pinterest SEO strategy.
We hope you found the information useful. For more such topics, stay tuned with Netplanet Digital. You can also connect with us to plan your SMM campaigns – get started with a 30-minute free consultation here.
