Finding ways to boost traffic to your brand-new Custom web design can be more than a challenge. The lead scraping, social media flouncing, and navigating the tricky interface of a hundred different dated applications or online tools that promise total marketing success, when the best you’ll get is a few dud leads can be exhausting. Instead of investing a tonne of money into a website with high expectations, and then trying to manage the advertising and marketing yourself, utilise these tried-and-true SEO tactics we’ve gathered for you. Paired with the assistance of an experienced digital marketing company, we can guarantee you’ll see greater success in your business endeavours.
1. Update Content Regularly
By regularly updating content on your website and social media pages you give your business a better chance at showing up on the first page of Google and others because search engines prioritise fresh, relevant, and up-to-date information for their users. When content is frequently updated, it signals to search engines that the website is actively maintained, and provides current, relevant information. This not only increases the chances of higher rankings in search results but also encourages frequent re-crawling and re-indexing of the site by search bots. Additionally, updated content often leads to increased user engagement, reduced bounce rates, and more backlinks – all of which are positive indicators for boosting SEO.
2. Create or Rebrand Tools and Release them for Free
Releasing a free online tool is a strategic decision for SEO. It attracts numerous users and websites eager to utilise or discuss your tool. As users share it, you gain valuable backlinks from other sites and forums, which are favoured by search engines. If the tool is effective, visitors tend to spend more time on your site and may return, improving your site’s metrics in the eyes of search engines. As the tool gains traction, it enhances your brand’s reputation, increasing the likelihood of a higher search engine ranking, and eventually leads to conversions.
3. Partnerships with Similar Products
If you’re a business selling any sort of product, there will always be an opportunity for a mutually beneficial partnership. It’s as simple as, for example: If you’re a company selling ready-to-make cake mix, find a company that sells baking dishes or cake decorations and partner up! When someone buys your cake mix product, you recommend your partner’s product to upsell and vice versa. This creates a positive loop in your partnership where both parties benefit by reaching each other’s customer base and widening their reach.
4. Look for Low-Competition Searched Keywords
Targeting low-competition keywords, often referred to as “long-tail keywords,” can significantly boost SEO. These keywords typically have lower search volumes but also have less competition, making it easier to rank for them. By securing top positions for multiple low-competition keywords, a website can accumulate a steady stream of targeted traffic. Over time, this not only improves organic visibility but also establishes the site as an authority in niche areas. As the site garners more engagement and trust, it can positively influence its ability to rank for more competitive keywords in the future.
By following these proven SEO tactics, like updating content regularly, partnerships, and more, the likeliness of your business gaining traction goes from less of a chance to a steady stream of leads and clients.
If you’re confused about where to begin, let our custom web design and development team help you. At Netplanet Digital, we offer professional and intuitive custom web design services to website owners in Campbelltown, Liverpool, and other parts of Western Sydney.
Book a 30-minute strategy call now to build a sustainable brand with our web design experts.