Running a business is one thing but bringing success to it is another.
The most crucial aspect of a business is making it reach people through extensive marketing efforts. It’s exactly where a lot of companies fail due to inadequate budget resources. Unless you are a startup backed by huge capital, marketing requires a lot more than you can imagine.
Hence, if you are a newbie and struggling with resources we are here to help. Here are some ways you can market your business even on a limited budget
Marketing on a Limited Budget – Pro Tips!
Guerilla Marketing
If you are a small business with a limited budget, guerilla marketing is the best way to compete with your contenders. It works best by utilising creativity, imagination, and uniqueness instead of budget.
For instance, create unconventional interactions with your potential customers in busy public spaces, such as a pop-up or performance. Ensure that the medium is either interactive or can be captured and posted on social media to maximum your potential exposure. Guerilla marketing is all about creating a lasting impression, whether that is by shock factor, creating a social focus, or simply bringing fun and joy in a surprising way.
Interact on Social Media
Social media has become the most important weapon to be utilised today. With nearly two-thirds of adults on the social media platform, you need to leverage it to your benefit.
Currently the most popular social media platforms of 2021 are Facebook, Instagram, Twitter, TikTok, and Youtube. Each of these platforms have their own unique structures and algorithm. Research into how each platform works best in engaging your customer base is fundamental, furthermore, keeping updated to the newest algorithm changes will help your brand stay on track in terms of the best performance. Take the time to choose and master the right platforms for you and watch your brand grow.
Create Valuable Content
Quality content brings in engagement and a desire to engage from your customer base. Always share your content in different mediums such as blogs, videos, podcasts, or infographics, and across serval platforms. This will not only help in establishing your brand and credibility but it will also gain you the desired traffic.
However, producing quality content, consistently, can be time-consuming and difficult, therefore having the right team to help will be vital to keeping your content running. The best options are to hire freelancers in content creation or utilise content marketing agencies to work for you. Furthermore, remember that your core content pieces can always be re-utilised and refreshed to create new content in different formats.
Contests and Giveaways
Who doesn’t like gifts? Contest and giveaways are a great marketing strategy to gain goodwill, brand reputation and connecting directly with your targeted audience. Discounts, gift-vouchers or products can be simple and effect approach. You can also consider collaborating with different brands or companies to create a larger giveaway. In this way both brands are able widen their exposure and gain new channels to different audiences.
A current popular giveaway structure is to utilise this strategy to grow a larger following on social media. For example brands will have a giveaway contest with the requirement that one would need to be following their social media page, tag three other friends, have all of them follow the same page, in order for a chance to win. The end result of this giveaway strategy would be gaining new followers and engagement.
Takeaway
Marketing requires smart moves. The goal is to reach the audience, convert them and creating lasting loyal consumers. Marketing is no longer a simple one-way channel, but requires a diversified strategy that creates customer touch points across several different channels and mediums. Through constant research you can understand how different platforms and strategies can help you gain engagement, exposure and brand loyalty, creating lasting customers.
The best part is that our team at Netplanet Digital can help you with it. From creating customised marketing campaigns to handling your social media, we can do it all with our experienced and certified professionals.
Get to know more about us here.
