In this time and age, it is a must for businesses to focus both on customer satisfaction and customer delight.
Even if you are a seller of top-quality products and services, you must focus on delivering gratifying user experiences, especially on mobile devices.
Asking why?
Well, because as per the stats, only in the first quarter of 2021, mobile devices (tablets excluded) have generated 54.8% of the global website traffic. Poor mobile experience can frustrate your audience and make them impatient – and trust us – this can hurt your market reputation and revenue.
Today, we have listed some common mobile website design mistakes that you should avoid at all costs. Let’s dive in and improve your mobile website design!
Don’t Compromise on Content
Content plays an important role in interacting and educating the audience while establishing a personal connection with them. It is the content of your webpage that compels the user to purchase by getting convinced of their offered services.
To deliver a quality user experience, make use of high-quality content that remains uniform across the varying views of mobile and web. Minimizing the content size over the mobile website can lead to confusion and lack of understanding.
Don’t Underestimate White Spaces
Even though your current user is surfing the mobile version of your website, the need to have breathable white spaces between multiple elements remains the same. Never underestimate the supreme power added by the white spaces in the layout. They increase the readability of the text and keep the visitor hooked onto the page.
Don’t Include Large Files
High-resolution images and files with huge data result in a delayed loading time. This gravely affects the responsiveness of the webpage. Never include large-sized files to have a smooth experience of operating with the mobile website.
High-quality videos and attachments also tend to decrease the dynamic nature of the website. As a solution, aim to include the compressed formats of images and files to serve the clients with the required data.
Don’t Clutter the Information
If all the information and content elements are presented in a merged and combined form, it is likely to mess up the webpage’s entire orientation.
Most users glance only over the important information present to them. Thus, it is vital to ensure that the web page’s content is relevant and talks on point. To make your web content easy to digest, follow the content hierarchy and present the required data in a formatted way to make it easy to understand for the reader.
Don’t Have Dead Ends
There remains a burning need to direct the user towards the next step when his scrolling down reaches the webpage’s end. At this point, your precious visitor lacks clarity and wants to be guided on what to do next.
Including a concise call-to-action helps keep the user engaged with yourself and convert his interest into a potential lead.
We hope this was an insightful read. At Netplanet Digital, we aim to provide our clients with the best web design and development services. We can understand your development needs and marketing goals. Let’s plan a strategic website that looks great on both mobile and desktop computers.
To discuss your needs, book a free 30-minute consultation with our experts today!
