The most integral factor for having an effective PPC campaign is to design a results-driven strategy that takes all essential steps into account. A pay-per-click campaign converts only when its foundational strategy is meticulously planned and correctly implemented. This ensures that all processes are followed, and a sequential approach is...
A business has several organizational goals. One of the goals that surely makes a cut amongst the most important ones is lead generation. Whether you are trying to increase your website’s visibility to promote products or increase your eCommerce store’s sales, lead generation is essential. It’s merely impossible for any...
LinkedIn is one of the most sought social media platforms especially for those looking for a job or the ones who wish to establish their small business. Looking at its popularity and demand, you need to focus on such strategies that can fetch results from the platform. Unlike other social media...
For small businesses, having a high-converting website is a must to sustain a highly competitive market. The website/eCommerce store should be designed strategically to engage the visitors and convert them into well-paying buyers. Further, the website should have the SEO elements in place so that Google and other search engines can...
Pay-Per-Click advertising can be a very effective way to reach customers only if it is handled correctly. Otherwise, it will be an expensive waste of time for the organisations. If you are struggling with managing your PPC campaign, it might be because you are making the following seven common mistakes: Common PPC...
SEO drives more than 1000% traffic as compared to organic social media. Further, 53.3% of all website traffic comes from Google and other search engines. Collectively, Search Engine Optimisation (SEO) attracts consumers to your online platforms in an effective way- but only if you use it right. However, it is getting...
There’s no denying that Instagram has emerged as one of the best promotional platforms for modern-marketers. They target the huge chunk of people soaking Instagram feed for hours and hours to sell products and build positive brand awareness. However, many of these marketing experts fail to leverage the platform to...
As per the latest trends, marketers are allotting a large share of their budget on social media advertising - they are likely to spend $102 billion by the end of 2020. Amongst many paid marketing solutions, paid social media campaigns are rated as an effective way to target your ideal audience....
Hearing all the buzz about display advertising and want to know what it is? Let us explain. Display advertising is a method in which online paid advertising is done in some designated areas of websites, social media platforms, or applications. It can be in the form of eye-catching banners, flashes, texts, images,...
Today, the world seems to have embraced digital transformation. From conglomerates to local merchants, all are using websites, social media, and online marketing strategies to attract their ideal customers. If you too are one among these, you must have heard about the importance of landing page optimisation. It refers to the...
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