As per the latest trends, marketers are allotting a large share of their budget on social media advertising - they are likely to spend $102 billion by the end of 2020. Amongst many paid marketing solutions, paid social media campaigns are rated as an effective way to target your ideal...
Hearing all the buzz about display advertising and want to know what it is? Let us explain. Display advertising is a method in which online paid advertising is done in some designated areas of websites, social media platforms, or applications. It can be in the form of eye-catching banners, flashes, texts,...
Today, the world seems to have embraced digital transformation. From conglomerates to local merchants, all are using websites, social media, and online marketing strategies to attract their ideal customers. If you too are one among these, you must have heard about the importance of landing page optimisation. It refers to...
CTA - The Call To Action is usually a short, crisp collection of action verbs. If you think about it, it’s a bridge between your marketing efforts and sales. If you do it right, a compelling CTA copy rings right at the point in the minds of the customer and you...
If we talk about social media, Facebook holds the #1 position without any fault. The platform offers a creative space where people can connect with friends, join a community of like-minded folks via groups, and promote their business to boost their bottom line. Talking about the last part of the above...
With the boom in digital marketing, there’s been a significant rise in the number of businesses adopting websites. While it’s a great start, people need to keep in mind that this is just the beginning! To gather leads and attract the audience, website optimisation is important. Web design plays a major...
In this tech-savvy age, sidewalk signs and mailed-out coupons are not effective enough to draw traffic to your place of business. If you want customers at your store, you need to make them aware of where to go first - and that’s when you need Google Maps. If you talk about...
Winning more customers online and retaining them is not easy. The competition is rising with each passing day, and customer expectations are also changing with the ever-evolving marketing trends. Today’s customers expect a lot more than your products and services - they look for reasons to trust your brand. You need to...
Do you have different pages targeting one keyword? If yes, you are doing more harm to your website than good. You might have heard about a common misconception that you stand a better chance to rank if you target the same keywords in different web pages. But, the fact is, it...
Google Ads ex Google AdWords has made paid advertising a robust experience for its Display Network advertisers. Their new feature - Custom Intent Audiences is solely designed to provide advertisers with audiences who seek information and later make a purchase. To put simply, Custom Intent Audiences help advertisers to target people...
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