A billionaire gets mugged outside his London home. His face is bruised, one of his eyes swollen. What does he do next? Hide? File charges? Call his lawyer? No. He turns it into an advertisement. In 2010, Bernie Ecclestone, then-Formula One boss and one of Britain's wealthiest men, was attacked and beaten...
If you run a small business today, you’ve probably heard the buzz around “AI”, “ChatGPT”, “LLMs”, and other new tools everyone seems to be experimenting with. But when every tech company, software platform, and even your competitors claim to “use AI”, it becomes confusing fast. Most business owners know AI...
Summer doesn’t wait - and neither do Sydney shoppers. They start browsing earlier, buying faster, and choosing the businesses that show up first. Most Sydney business owners already know summer gets busy. What they often miss is when it starts. By the time you’re launching campaigns in November, your early competitors have...
If you’ve been trying to figure out whether to put your marketing budget into Google Ads or Meta Ads (Facebook and Instagram), you’re really asking a deeper question: Are you talking to people who are already searching, or showing your offer to people who didn’t know they needed it yet? Neither...
If you're still managing your business from a personal Facebook profile, you're missing out. Big time. You can't run ads properly, you can't track insights worth a damn, and frankly, you look unprofessional to anyone checking you out on socials. A Facebook Business Page with a proper
SEO drives more than 1000% traffic as compared to organic social media. Further, 53.3% of all website traffic comes from Google and other search engines. Collectively, Search Engine Optimisation (SEO) attracts consumers to your online platforms in an effective way- but only if you use it right. However, it is...
It’s no surprise that winter is generally a tough season for shopping. There are no major public holidays like Christmas or Black Friday during July and August in Australia. Also, between June and August, most people tend to spend less, stay indoors, and hold off on buying things they consider non-essentials....
If you’re running a service-based business, creating content is the one thing that helps people find you, trust you, and eventually patronise you. People don’t buy services the way they buy products. You can’t just hold up a picture of your service and say, “Here’s what you’ll get.” Services are...
Performance Max is a campaign type inside Google Ads that automatically places your ads across all of Google’s networks. Instead of choosing just Search or Shopping, your ads can appear across all of Google’s channels, including YouTube, Gmail, Discover, Display, and even Google Maps when linked with location assets. Here’s how...
If you've ever felt a bit flat when the skies are grey and the wind's howling outside, you’re not imagining it. Cold, gloomy weather really does mess with how we feel and what we do. There’s even a name for it: Seasonal Affective Disorder (SAD). It’s a...
