Digital Marketing Blog

The importance of high quality photography on your website

The Importance of High-Quality Photography on Your Website

Do you know that visually appealing content significantly impacts user experience and retention rates? In fact, a Stanford study says that 75% of potential customers visiting your website will judge your company's credibility based on the website design. This means it is high time you check the quality of the photos on your website and assess if they can hook a potential customer. Today, the editorial team of Netplanet Digital has curated a list of the top 5 compelling reasons to...

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How to clear browsing cache

How to Clear Browser Cache: Viewing Changes to Your Website

You might have been in a situation where your computer or phone started lagging for no good reason. Additionally, you might be accessing a site, and suddenly, you cannot load information on it, or it prompts you to clear the cache before accessing the services. For newbies, a cache is software or hardware that acts as a temporary storage for web pages. It is a local copy of web pages you visit on your computer so often that your computer does...

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SEO

Do I Really Need SEO?

In today's digital age, being visible online is not just an advantage; it's a necessity. But how do you ensure that your business stands out in the vast expanse of the internet? There’s no easy way to let people know you’re the best when just about every competitor is climbing on top of each other to convince clients they possess that title too. This is where the magic of SEO comes into play, and Netplanet Digital, a SEO agency in...

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social media marketing

What’s the Point of Social Media Marketing?

It's 2024 already, and if you are aiming for rapid business growth, it’s high time to leverage social media marketing and create a far-reaching online presence. Yes, in addition to having a well-designed business website, Instagram, TikTok, Facebook, LinkedIn and more should be your go-to platforms to voice your brand message, enhance brand recognition and boost sales & conversions. In fact, when used strategically, social media marketing can help you capture a fair share of the untapped market, thus giving you...

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Marketing Strategies

Marketing Strategies to Help Your SEO Game

To stay relevant and remain competitive in this digital age, it is essential for business owners to elevate their Search Engine Optimisation (SEO) game. It’s one of the most sustainable and promising ways to boost their brand awareness and dominate a large section of the market share. If we talk about numbers, Google handles over 8.5 billion queries per day. Therefore, it’s a must to identify and grab the opportunity to drive organic traffic to your website effectively and multiply the...

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Google Ads 2024

Are Google Ads Worth It For Your Small Business?

You have probably come across the word Google Ads, as you navigate the online platforms. Google Ads are an effective way to make your company’s website visible on Google and generate excellent traffic, which later translates into conversions. Now, a question most small businesses might be eager to ask is, are Google Adwords worth it? Are they confined to larger businesses, or can an upcoming company use them? Frankly, the answer to this is varied, and to kick it off, every...

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Every Business Should Have a Website

As a society - we’re in an era when businesses have massive opportunities to leverage cutting-edge technologies and thrive in their industry. From posting engaging blogs & social content in minutes using ChatGPT to upgrading the retail experience using virtual try-on, a lot is going on around to attract and engage new customers. However, many small and mid-sized businesses shy away from embracing technology - they are still held captive by the traditional methods of lead generation. Most of these businesses rely...

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why your seo sucks

Why Your SEO Sucks! Here’s What’s Missing

In the fiercely competitive digital landscape of today, having a strong online presence is crucial for businesses of all sizes. Search Engine Optimisation (SEO) plays a pivotal role in this quest for online visibility. Yet, despite its importance, many businesses find that their SEO efforts fall short of the desired results. If you're struggling to make headway with your SEO strategy, you're not alone. Whether you're a local business looking for a digital marketing agency or local seo company, these...

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Difference Between Content Marketing and Social Media Marketing

What’s the Difference Between Content Marketing and Social Media Marketing

Content marketing and social media marketing are words often used interchangeably. While they may seem similar, they hold vital differences despite their similarities. The two aim to engage and attract customers online, but they are largely different. Here’s the most simple, yet succinct distinction: Content marketing primarily involves creating compelling content and distributing it across various channels to establish authority and build relationships. On the other hand, social media marketing revolves around utilising social media platforms to increase brand visibility and engagement. Want...

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How to Boost Organic Traffic with SEO

How to Boost Organic Traffic with SEO?

Finding ways to boost traffic to your brand-new Custom web design can be more than a challenge. The lead scraping, social media flouncing, and navigating the tricky interface of a hundred different dated applications or online tools that promise total marketing success, when the best you’ll get is a few dud leads can be exhausting. Instead of investing a tonne of money into a website with high expectations, and then trying to manage the advertising and marketing yourself, utilise these...

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How Can Video Marketing Grow Your Business?

Content is king. If you’re even remotely interested in marketing, you have heard of video marketing. However, the definition of what works as content has changed over the years. If we recap a few years, blogs and articles were the showstoppers. Rightly so, they did a pretty good job at informing and engaging the readers. However, the advent of YouTube made people realize there exists a better way of consuming information than text. It’s videos! In 2022, video marketing was the number one form of...

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5 Must-Know Benefits of Integrating a CRM into Your Website

In the dynamic scene of digital marketing in Sydney, a CRM system plays a pivotal role as a powerful software designed to revolutionize customer relationship management. In simpler terms, CRM, short for "Customer Relationship Management," acts as a group of essential tools that enable sales and marketing professionals to gain deeper insights into their customers. With this advanced software, you can effortlessly store valuable customer data, including user behavior, tenure with your business, purchase history, and sales interaction notes. This valuable...

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