Digital Marketing Blog

website wireframe - website design

Are Website Sliders Effective?

Building impressive and user-friendly websites - that’s what web designers do.These creative and talented professionals use a wide variety of design tools to plan, create, and maintain a website. Web designers make sure to add elements that convey a brand message effectively, and using sliders is one such method.Or is it?Well, if you aren’t sure if website sliders are effective, this post is meant for you. Read on and learn whether or not your website should have sliders. However, before [...]

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What are WordPress Plugins?

Are you new to the world of WordPress?Well, if your answer is yes, let us tell you, WordPress is a user-friendly and super-efficient CMS to build a website or publish your blogs on the web. The platform brings a myriad of features that simplify the journey and let you go online without any coding knowledge.Now being a newbie, you might find it a little difficult to comprehend the jargons that are associated with WordPress. There are themes, dashboards, posts, [...]

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SEO Tools

Top Four Keyword Research Tools to Boost Your SEO Efforts

In SEO, keywords are the ideas and topics in content that define the whole purpose behind it. Explore with us the best keyword research tools that you can use to fortify your SEO campaigns and drive more results!We are all aware of the importance of keywords in the SEO game and the role they play in improving website ranking on the search engines.However, ignorance and lack of research in finding the right keywords have left some digital players far [...]

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SEO & PPC Google Analytics

5 Reasons You Should Use Google Analytics

The main aim of a website is to promote your brand by attracting targeted traffic and boosting conversions.We have seen that a well-designed website do this job exceptionally well! But, how do you keep track of your website visitors? How would you understand your customer’s behaviour? Is there a way to track the performance of your marketing efforts?Well, by using Google Analytics, you can do all this and much more - with relative ease and accuracy. What is Google Analytics? Google [...]

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Why website maintenance isimportant what are the costs involved

Why Website Maintenance is Important? What are the Costs Involved?

What makes a website a revenue-generating asset?Well, a lot of people believe that hiring a good web design & digital marketing agency is half the battle won.Definitely, a dependable team of web specialists & marketers can help your business in reaching heights by developing an optimised website, updating & managing the content, ensuring traffic, and administering users & configuration.However, building a website and keeping it up and running are two different things. Frequently updating & checking the website is [...]

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SEO Experts Sydney

Landing Pages and Web Pages – How are They Different?

To a novice, landing page and web page might sound the same; however, they are far from being similar. Only an experienced digital marketer can define the nuances of the terms and use each strategically to drive more traffic and qualified leads.Although a landing page and a web page have a similar design structure, they both differ in terms of their purpose, goal, and audience. Having a clear understanding of how they are different from one another is key [...]

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handy tips to improve on page seo

Handy Tips to Improve On-page SEO

Do you know that the website itself is a critical component in SEO?Without a fully-optimised website, no business can succeed in the digital world.In SEO, tweaking the website elements and making it ‘findable’ for search engines is the main focus. In fact, SEO specialists often start building their strategies after a thorough website audit and unveiling the factors that affect website performance in the search results.Now, if you are keen to make your website a revenue-generating asset, it is [...]

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wordpress website developer Sydney

Top 5 Reasons to Choose WordPress to Build Your Website

Owning a well-designed website is the key to create brand awareness and pump up conversions. However, Statistics suggest that only 53% of small businesses currently have their websites ready and active.The sad part is a large number of small & mid-size businesses never plan to get a website! Most of these businesses are preoccupied with the thought that web development would cost them a fortune. Perhaps these businesses aren’t aware of WordPress, one of the most popular and pocket-friendly [...]

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WordPress Website Hosting Sydney Australia

How to Choose the Right Web Hosting Service?

“Web Hosting Server is the lifeline of every website. It should be up and running 24/7.” ― Dr. Chris DayagdagWith time, your target audience grows, and this calls for rapid scalability. If your web hosting server is not robust enough to accommodate sudden bursts in traffic, it can cause your website to fall apart.A poor web hosting service can make your website prone to downtime and impact your revenue, thus hurting your brand value and business. It can also [...]

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WordPress Website Security

Five Security Tips to Avoid a Hacker Attack

“There are more hackers breeding every day, and more brilliant minds are turning into hackers. Security has advanced, but so have hackers.” -Michael Demon CalceWith the expansion of cyberspace, the risk associated with security breaches has grown too.We hear cyber-fraud incidents now and then. Crimes like syphoning of funds, identity theft, phishing, password stealing, and more are making top stories of newspapers every other day.The sad part is that not only commoners but leading IT firms and banking institutions have [...]

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website development tips

Have a Slow Loading Website? Here’s How To Fix It!

As per the report on Nielsen Norman Group, one second is about the limit for the user’s flow of thought to stay uninterrupted.Yes, this is the maximum response time that can cause the users to hop on to some other website.Modern businesses today spend both time and fortune to design a beautiful and feature-rich web identity. However, the efforts will be of no use if the loading speed of the website is slower than a panda.Well, there could be [...]

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content marketing sydney

Winning Content Types to Ace Your Marketing Game

“Good content is not just storytelling. It is telling your story well.”Growing competition in cyberspace has made it mandatory for businesses to implement the best content marketing strategies. From bootstrapped startups to thriving multinational corporations, all are leveraging the power of great content to engage their users and convert them to leads.However, with truckloads of content junk irritating the users, your brand must be providing the most relevant and refined content to your audience. Content marketing is of no [...]

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5 Must-have Social Media Tools for Growing Businesses

As per the facts found on Hootsuite, 3.48 billion people (~45% of the total world population) are actively using social media.Another highlight from the same story affirms that tech-savvy folks spend nearly 2.5 hours on social networks and social messaging every day.Well, many people are likely to frown their brows on these staggering figures and disapprove of excessive use of social media, but not budding and expanding businesses.Brands that aim to target the largest chunk of the audience and [...]

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6 Phases of the Website Development Process

Project Definition The difference between good and great projects is in the planning. We often cite that 50% of a project’s effort needs to go into the definition phase. In order to capture project requirements, a series of collaborative workshops to outline brand, design, technology and marketing objectives are needed. Project Scope One of the important initial project tasks we need to do is defining the project scope. A poorly crafted project scope statement results in miscommunication and wasted project time. Project [...]

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Google My Business on Maps in Sydney

Why Google My Business Is Important

Google My Business – How Important Is It? ... One of the vital tools to help grow businesses online presence is Google My Business. When setup, it allows a business to show in their local area with ease, transforming the process that customers now take in finding the information, product or service they require. (more…)

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Website Design Sydney Plan

Planning The Structure Of Your Business Website

Given that most online consumers today are quite internet-savvy—having a well-designed, user-friendly website is crucial to the success of your business. The first and most important step in building a website for your business is to plan out the structure or the hierarchy of the web pages that you intend to publish. (more…)

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5-reasons-to-use-a-marketing-agency

5 Reasons To Use A Marketing Agency

1. Marketing Agencies can present you more professionally to the consumer public.Marketers can bring out a more vibrant and appealing brand of yourself or company. They will steer you into what makes your company unique and use techniques to get prospects excited about what you are offering.2. Marketing agencies are up to date with the latest industry technologies and practices.A good marketing agency is aware of outside forces that can impact your brand directly and make sure you're inline [...]

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Marketing Tips Sydney Agency

10 Tips for Marketing Your Business with Facebook Pages

In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?” Before you even decide on the content of your marketing message, you have to know that people will see it. That means knowing where people will be. (more…)

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5 Easy Ways to Generate Leads Without Spending Money

5 Easy Ways to Generate Leads Without Spending Money

It doesn't matter what kind of business you run, the majority of your customers and prospects are likely going to be online. That makes it essential for you to incorporate online sources for lead generation into your overall marketing and sales strategy. While many of the online lead generations require a lot of money to implement, this isn’t always the case. Here are five easy ways that you can generate leads online without spending money. (more…)

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brand marketing strategy

The 4 Essential Ingredients of a Killer Brand

1: A Focused Mission Statement The strength of your brand begins with a very specific and purposeful mission statement. This is the promise you make to your market, and it defines who you are and what you have to offer. The easiest way to create a powerful mission statement is to think of your business from your customers’ perspective.Think about what motivates them to purchase products or services and how your business could persuade them so they feel that you’re [...]

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Website Speed Website Development Sydney

Let’s face it, there’s nothing worse than a slow website

A blazing fast site = more paying clients for your business.Don’t believe us?Countless studies have shown that anything longer than a 3-second loading time means you’ll lose 40% of customers before they even see your site. You never even had a chance. Our website developers have years of experience in turning Mini Coops into Ferraris.We use Aussie based hosting providers, which means your site will be faster and safer than ever before.Get in touch today to give your site [...]

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graphic designs what makes your business stand out from the crowd

What makes your business stand out from the crowd?

Brand image has never been more important, it’s not something your 18-year-old nephew can whip up for you in Microsoft Paint.With years of experience under our belt, we know how to create designs that SELL. We work face to face with YOU to create something that you can be proud to show your clients.Your business’ presentation separates you from the pack. Make your first impression count.

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10-steps-to-growing-a-business

10 Steps to Growing Your Business

Growing a business from scratch is one of the hardest challenges a person can face. However, it is also the most rewarding if you do it right. These simple tips can help you set a solid foundation for your business to flourish and expand, and to unlock it's maximum potential. 1. Build a Sales Funnel One of your first priorities as a business owner is creating a sales funnel. This is crucial for any business as a sales funnel can help [...]

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Website design and planning

6 Reasons Why Wireframes Add Value To Your Website Design Process

You may have seen the term ‘wireframe’ or ‘wireframing’ thrown about in regard to website designs and development, but might still be unsure what the term is, what is involves or why it is important.Wireframing is used in the website design process and it involves designing a skeleton of the project, mapping out the project and elements it might involve. It is an easy and efficient way for arranging a project and its contents and maximises user experience. Wireframes [...]

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Google Ads PPC

9 Tips On How To Maximise Your Google Ads Campaign

Never think Ads is a waste of time, too expensive or too competitive. Google Ads is such a powerful tool to help grow your business! Once you understand how Google Ads work and tips on how to use it more efficiently, you will see your profits and business leads soar!This report will help you understand how to use Google Ads more efficiently and will give you tips on how to maximise the platform for your business. It will help [...]

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Website Security SSL

5 Ways To Prevent Your Website From Being Hacked

1. SSL Certificate and Enabling HTTPS to Protect Customers SSL Certificates are the pillars of internet security and their main job is to protect your information as it travels through and across the internet and various servers.An SSL Certificate is vital for any website as it delivers privacy, data integrity and website security. An SSL Certificate protects information such as personal data and credit card numbers so that only the intended recipient can receive and understand it. Therefore, without an [...]

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