As per the facts found on Hootsuite, 3.48 billion people (~45% of the total world population) are actively using social media.
Another highlight from the same story affirms that tech-savvy folks spend nearly 2.5 hours on social networks and social messaging every day.
Well, many people are likely to frown their brows on these staggering figures and disapprove of excessive use of social media, but not budding and expanding businesses.
Brands that aim to target the largest chunk of the audience and improve brand awareness are leveraging the power of social networks to attract digital consumers better. From creating, scheduling, and publishing engaging posts to rolling out Facebook contests, discovering new potential markets and checking real-time social behaviour of the visitors, businesses are doing almost everything to boost customer acquisition and generate more sales.
If you too are among these businesses or want to be one, this post is written all for you.
Today, we have enlisted top 5 social media marketing tools that you should use to scale up your social media campaigns and measure their effectiveness. Each of these tools will help you step closer to your goals and stay productive. So without circling anymore, here we are, presenting our list of must-have social media tools to ramp up your social quotient –
1. BuzzSumo
BuzzSumo can be rated as one of the most powerful tools for content marketers and dedicated SEO teams. It helps in finding the most shared content pieces and plan a high-performing content strategy to resonate with your audience better. You can explore trending topics based on your keywords and analyze what your competitors are doing to influence your common consumer base.
2. OptinMonster
OptinMonster is a tried and true lead generation tool that would let you engage visitors with relative ease. It brings along a stupefying suite of tools that would help you create a visually-sound online presence, personalize your offers, and tweak the strategy in real-time to drive the highest conversions.
3. Canva
Canva is an easy-to-use design tool that is widely used to make beautiful graphics and images for marketing campaigns. It comes with a stunning range of pre-built templates and a drag-and-drop editor that makes designing images as easier as it can get.
4. Agorapulse
From scheduling posts to managing every message conversation, Agorapulse has everything that would make social media management a cakewalk. It’s a one-stop tool that works with Facebook, Twitter, Instagram, YouTube, LinkedIn, and Google + and helps in driving higher online engagements and sales.
5. HootSuite
Hootsuite is built to find, organize, and manage social media contents better than ever. You can schedule your posts in advance across all your social accounts and use smart content creation and reporting features to outperform the market competition. It’s a must-have tool in your arsenal to go big on social media without investing a lot of time.
We hope these tools will help you perform better on social networks and deliver the right message to the right audience at the right time.
We, the team of Netplanet Digital, strive to go the extra mile to help our customers build and implement a result-oriented social media strategy. Our experts are the best in social media marketing and use advanced tools to execute well-optimized social media campaigns.
Contact our support executives for a quick discussion – schedule a free 30-minute strategy call and let us know how we could help your brand realize rapid success.
