How Facebook Events Can Help SMBs Thrive Better?

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If you are a business owner, you might have noticed how other businesses have jumped into the social media trend. Many are leveraging Facebook, Twitter and other social networking platforms to better target their audience and boost their market performance.

Well, nobody can deny that social media marketing has emerged as a perfect solution to nurture sales and engagement. It helps in reaching potential customers in the most efficient and cost-effective manner.

One of the most effective tools to promote your business is through Facebook Events. Through these events, it’s incredibly easy to spread the word out about your upcoming events to millions of people worldwide.

Here are some of the reasons business owners should start a Facebook Event for promoting their business.

Free advertising

Facebook events are free applications developed by Facebook that allow anyone to take advantage to promote product launches, marketing events, new store openings, sponsored parties, virtual events or financial transactions etc.

Several exciting features

Using Facebook is the best way to build the brand image, generate traffic to blogs and websites, attract employees, and manage online reputation to intercept potential prospects. Through Facebook events, you will get a fully-featured page which means you can post on the wall, discussion, photos, videos, audios and links. Besides, you will get an extraordinary add-on to make your event indexed by search engines.

Sending invitation is easy

With Facebook events, it’s extremely simple to invite all your friends to your event, and further, your friends can invite all of their friends. To invite the people who are not on Facebook friend list, you can make the event Public.

A public Facebook event allows anyone with a Facebook account to join the event. You can even allow your guest to bring their friends to the event. This is a great option for your business. For instance, if one of your long-standing clients is coming to your event and would like to bring some friends will be a great way to attract new business.

Typically, you will have three options:


As the name says, open events are open to all, which means people who were not invited can attend the event.


This means everyone will be able to see that your event is going to happen, but only people who have been invited will be able to see the details. You will need to invite your guests in order to RSVP to your event.


This means your event details will be received only by the people you have invited. No one else can get the details, and no one can RSVP.

Enable the event wall

Choosing this option means to add a message wall to the event page. A good reason for enabling the event wall is to know why your guests can or cannot come to your event.

This is one such crucial feature to add for your business event as people who are unable to attend the event this time might like to attend the next time.

Enable the event, videos and links

With this option, you can allow people to add photos, links and videos to the event page. This is an effective way to advertise your business. Also, you can add links to articles that contain the subject matter for your business event.

Use social ads to promote your event

Facebook offers highly targeted social ads to promote your event. You can also publish photos or videos of the past event to show your invitees how successful and fun the event was. And most importantly, try to update your page regularly as to let your friends know your presence and not just a spammer.

Make sure not to use repetitive messages rather stay creative to catch the attention and interest of your guests.

Use a “share” link option

For your business event to work, add a “share” link. You can post it on your wall to make everyone see it.

Not only this, you can send event reminders to your guest list, specifically to the special and busy people.

Using a Facebook reminder option is the most effective way to drive traffic to your Facebook event. Along with these efforts, prefer creating a lively discussion about the event to create excitement and interest to your audience. Join other groups or Fan Pages that best describe your target market for the event.

Facebook events offer a lot of opportunities for SMBs, and it all depends on you how to make use of it!

To learn more about using Facebook to promote your business, contact Netplanet Digital. We can help you plan your campaigns and achieve your marketing goals. To discuss your project, give us a call at 1300 033 707 or book a free 30-minute strategy call.

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