Uh, where to start? The world of furniture is huge!
Furniture is a broad term – it covers everything from home essentials to office setups and outdoor spaces. Whether you’re looking for a stylish sofa, a sturdy office desk, or a built-in wardrobe, furniture plays a crucial role in every setting.
In the highly competitive furniture industry, having a strong online presence is crucial. Whether you sell home furniture in Sydney or office furniture in Liverpool, optimising your website with the right keywords can help you attract more customers.
In this post, we’ll discuss how Australian furniture stores can improve their search rankings and sales by targeting the right keywords. Let’s get started!
Why Do Keywords Matter for Your Furniture Business?
Keywords are the search terms that potential customers use when looking for furniture online. By strategically including relevant keywords in your website content, product descriptions, and blog posts, you can improve your furniture store’s visibility on Search Engines for example Google and drive more organic traffic.
Understand Your Target Audience
If you own a wardrobe store in Sydney, your first step should be to optimise your content and create a dedicated landing page that connects with Sydneysiders looking for wardrobes. This is often the easiest way to achieve higher rankings in local search results.
Additionally, you should optimise your Google My Business profile and ensure your store is listed in key directories such as Google Maps, Bing Places, and other local business platforms. These strategies help you reach customers who are actively searching for furniture in your area.
Must Read: Marketing Strategies to Help Your SEO Game
Where to Find the Best Keywords for Your Furniture Store?
Before diving into keyword optimisation, always start by checking your Google My Business insights and Google Search Console reports. These tools provide valuable data on the keywords people are already using to find your store. If you’ve run paid search or social media campaigns in the past, reviewing those reports can also give insights into high-performing search terms.
Experts from leading digital marketing agencies in Sydney use Semrush to do keyword research. When conducting keyword research with Semrush, typing in a general term like ‘furniture’ will generate a long list of keyword suggestions that you can use strategically to enhance the organic search visibility of your furniture store.
However, do note that many of these keywords may not be relevant to your business, as they often include broad terms or searches dominated by large brands.
To maximise the impact of your SEO efforts, you must aim to identify and use high-value, location-specific keywords. Be sure to optimise for your city or region to attract local buyers. Including terms like ‘Sydney furniture store’ or ‘Melbourne modern sofas’ in your blogs and landing page content can significantly improve the visibility of your business in search results.
Moreover, you can also aim to incorporate long-tail keywords in your SEO strategy. SEO Australia specialists favour them greatly as they have lower search volumes but often have higher conversion rates. For example, if you run a wardrobe store in Sydney, you should focus on long-tail keywords like ‘built-in wardrobes in Sydney‘ rather than just ‘wardrobes.’ These targeted keywords help attract potential customers who are actively looking for your specific products.
By filtering out irrelevant keywords and focusing on location-based, product-specific, and intent-driven keywords, you can create an SEO strategy that drives more qualified traffic to your website.
The table below shows popular keywords for furniture stores after we refined them, along with their average monthly searches in Australia
| Keyword | Avg. Monthly Searches |
|---|---|
| outdoor furniture | 60500 |
| furniture | 33100 |
| furniture stores | 22200 |
| furniture stores near me | 9900 |
| bedroom furniture | 8100 |
| furniture store | 8100 |
| furniture near me | 6600 |
| furniture stores melbourne | 6600 |
| office furniture | 6600 |
| furniture store near me | 4400 |
| furniture stores perth | 4400 |
| furniture stores sydney | 4400 |
We found that ‘outdoor furniture’ is more popular than ‘furniture’ and ‘furniture stores’ according to the SEMrush report from March 2025. It looks like Aussies enjoy outdoor living.
Trust Digital Marketing Specialists to Create an Effective Keyword Strategy for Your Furniture Store
A well-rounded SEO strategy with trending search terms will keep your store ahead of the competition. In fact, this is a good starting point for furniture-related SEO and PPC campaigns targeting the Australian market.
However, to make these campaigns effective, you should trust experts from leading digital marketing companies. They’ll help you refine your keyword strategy by understanding your target audience and long-term marketing goals. Ideally, you’ll end up refining your keyword strategy by:
Understanding Business Priorities
- Are you focusing on specific furniture types (e.g., outdoor, office, bedroom)?
- Do you want to target certain cities (Sydney, Melbourne, Brisbane, Adelaide, Perth)?
- Are you selling luxury, budget, or mid-range furniture?
Exploring Keyword Variations
- Identify long-tail keywords with strong intent, such as “best outdoor furniture in Sydney” or “affordable office furniture near me”.
- Look at commercial vs. transactional intent. Transactional searches (e.g., “buy furniture near me”) indicate purchase intent, while commercial searches (e.g., “best furniture stores”) indicate research intent.
Competitor Audit and Analysis
- Check what keywords your competitors rank for and where they invest in PPC.
- Use tools like Google Keyword Planner, Ahrefs, or SEMrush to see keyword difficulty, search volume, and CPC trends.
Local SEO Strategy
- Optimise Google My Business for each location.
- Target “furniture stores near me” and city-specific keywords.
- Get local backlinks from directories, blogs, and industry websites.
PPC Campaign Considerations
- Focus on high-intent transactional keywords for Google Ads.
- Use remarketing to re-engage visitors who browsed products but didn’t convert.
- Consider Performance Max for Google Shopping campaigns if selling online.
Would you like help with keyword research for a specific furniture category or geographic area? If yes, feel free to contact Netplanet Digital – our SEO agency Western Sydney will help you develop a data-informed keyword strategy, ideal for boosting your monthly organic traffic and conversions. To get started, book a free consultation call today!
